SpaceX Starship Lost on Return to Earth after Completing Most of Test Flight

SpaceX's next-generation Starship spacecraft atop its powerful Super Heavy rocket lifts off on its third launch from the company's Boca Chica launchpad on an uncrewed test flight, near Brownsville, Texas, US March 14, 2024. REUTERS/Joe Skipper
SpaceX's next-generation Starship spacecraft atop its powerful Super Heavy rocket lifts off on its third launch from the company's Boca Chica launchpad on an uncrewed test flight, near Brownsville, Texas, US March 14, 2024. REUTERS/Joe Skipper
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SpaceX Starship Lost on Return to Earth after Completing Most of Test Flight

SpaceX's next-generation Starship spacecraft atop its powerful Super Heavy rocket lifts off on its third launch from the company's Boca Chica launchpad on an uncrewed test flight, near Brownsville, Texas, US March 14, 2024. REUTERS/Joe Skipper
SpaceX's next-generation Starship spacecraft atop its powerful Super Heavy rocket lifts off on its third launch from the company's Boca Chica launchpad on an uncrewed test flight, near Brownsville, Texas, US March 14, 2024. REUTERS/Joe Skipper

SpaceX's Starship rocket, designed to eventually send astronauts to the moon and beyond, completed nearly an entire test flight to space on its third try on Thursday but was destroyed during its return to Earth after making it farther than ever before.
During a live webcast of the flight, SpaceX commentators said mission control lost communications with the spacecraft during its atmospheric re-entry at hypersonic speed. The vehicle was nearing a planned splashdown in the Indian Ocean about an hour after launch from south Texas.
A few minutes later, SpaceX confirmed that the spacecraft had been "lost," presumably either burning up or coming apart during re-entry or crashing into the sea, Reuters reported.
For reasons that were left unclear, SpaceX opted to skip one of the test flight's core objectives - an attempt to re-ignite one of Starship's Raptor engines while it coasted in a shallow orbit. That milestone is considered key to its future success.
Still, completion of many of Starship's intended flight objectives represented a milestone in the development of a spacecraft crucial to the growing satellite launch business of SpaceX, founded by Elon Musk in 2002, and NASA's moon program.
NASA chief Bill Nelson congratulated SpaceX on what he called "a successful test flight" in a statement posted on social media platform X. SpaceX President Gwynne Shotwell wrote in an X post the test marked an "incredible day."
The two-stage spacecraft, consisting of the Starship cruise vessel mounted atop its towering Super Heavy rocket booster, blasted off from the company's Starbase launch site near Boca Chica Village on the Gulf Coast of Texas. The upper-stage Starship reached peak altitudes of 145 miles (234 km).
The spacecraft far exceeded its two past performances, both of which were cut short by explosions minutes after launch. The company had acknowledged in advance a high probability that its latest flight might similarly end with the spacecraft's demise before the mission profile was finished.
SpaceX's engineering culture, considered more risk-tolerant than many of the aerospace industry's more established players, is built on a flight-testing strategy that pushes spacecraft to the point of failure, then fine-tunes improvements through frequent repetition.



Monsters and Memes: Labubu Dolls Ride China Soft-power Wave

Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
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Monsters and Memes: Labubu Dolls Ride China Soft-power Wave

Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP

Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.

Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a "cool" China even in places associated more with negative public opinion of Beijing such as Europe and North America, said AFP.

Labubus, which typically sell for around $40, are released in limited quantities and sold in "blind boxes", meaning buyers don't know the exact model they will receive.

The dolls are "a bit quirky and ugly and very inclusive, so people can relate", interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys.

"Now everything goes viral... because of social media. And yes, it's cool. It's different."

While neighboring East Asian countries South Korea and Japan are globally recognized for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein.

There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products.

"It has been hard for the world's consumers to perceive China as a brand-creating nation," the University of Maryland's Fan Yang told AFP.

Pop Mart has bucked the trend, spawning copycats dubbed by social media users as "lafufus" and detailed YouTube videos on how to verify a doll's authenticity.

Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years.

"It might just be a matter of time before even more Chinese brands become globally recognizable," Yang said.

TikTok effect

Through viral exports like Labubu, China is "undergoing a soft-power shift where its products and image are increasingly cool among young Westerners," said Allison Malmsten, an analyst at China-based Daxue Consulting.

Malmsten said she believed social media could boost China's global image "similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo".

Video app TikTok -- designed by China's ByteDance -- paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally.

Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that "TikTok probably played a role in changing consumers' minds about China".

TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population.

The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital "refugees".

A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu.

Labubumania

Cultural exports can "improve the image of China as a place that has companies that can produce globally attractive goods or services", CFR's Kurlantzick told AFP.

"I don't know how much, if at all, this impacts images of China's state or government," he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might.

While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, the University of Maryland's Yang said.

"The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously," she told AFP.

At the very least, Labubu's charms appear to be promoting interest in China among the younger generation.

"It's like a virus. Everyone just wants it," Kazakhstani mother-of-three Anelya Batalova told AFP at Pop Mart's theme park in Beijing.