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Japan’s Royal Family Makes Instagram Debut

Japan's Princess Aiko, the daughter of Emperor Naruhito and Empress Masako, poses for the media at the Japanese Red Cross Society as she begins to work on April 1, 2024. (AFP)
Japan's Princess Aiko, the daughter of Emperor Naruhito and Empress Masako, poses for the media at the Japanese Red Cross Society as she begins to work on April 1, 2024. (AFP)
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Japan’s Royal Family Makes Instagram Debut

Japan's Princess Aiko, the daughter of Emperor Naruhito and Empress Masako, poses for the media at the Japanese Red Cross Society as she begins to work on April 1, 2024. (AFP)
Japan's Princess Aiko, the daughter of Emperor Naruhito and Empress Masako, poses for the media at the Japanese Red Cross Society as she begins to work on April 1, 2024. (AFP)

Japan's royal family is now on Instagram -- but don't expect any candid selfies from its official account, which went live Monday in a cautious social media debut for the ancient monarchy.

The first 19 posts are formally staged photos and videos of Emperor Naruhito and Empress Masako carrying out royal duties at recent public appearances.

Nonetheless, more than 160,000 users have followed the Imperial Household Agency (IHA) account, which was announced a week ago but set to private until Monday.

The Japanese monarchy has mythological origins stretching back more than two millennia, and any public criticism of the emperor remains taboo in the country.

By joining social media, the institution hopes to spark interest among younger generations about what the imperial family does, an IHA spokesperson confirmed to AFP.

But, perhaps predictably, the posts under the Instagram handle kunaicho_jp contain no behind-the-scenes juice.

Strictly factual captions explain what the emperor did on what day, from meeting foreign dignitaries to admiring bonsai trees, with comments moderated.

The account does not follow any other users, and has so far not ventured into Instagram Stories.

"The IHA is on Instagram! I thought it was an April Fools' prank!" one X user wrote in reaction to the launch.

"When I heard the IHA created an Instagram account, I quickly checked it out. But of course the emperor wouldn't post 'today's lunch (heart emoji)' or anything like that," wrote another.

Some users joked it was good the royals had chosen the more "civilized" Instagram over X, formerly Twitter.

Naruhito ascended the Chrysanthemum throne in 2019 in a tradition-laden ceremony after his highly popular father became the first emperor to abdicate in over two centuries.

Other monarchies have created social media accounts, including Britain's royals, who have recently been at the center of a storm of rumors and conspiracy theories.

The manipulation of a family photograph the palace released to the media fueled online speculation over the whereabouts of Catherine, Princess of Wales, who later revealed she had been diagnosed with cancer.

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Varieties

Greece's 'Instagram Island' Santorini nears Saturation Point

Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
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Greece's 'Instagram Island' Santorini nears Saturation Point

Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP

One of the most enduring images of Greece's summer travel brand is the world-famous sunset on Santorini Island, framed by sea-blue church domes on a jagged cliff high above a volcanic caldera.
This scene has inspired millions of fridge magnets, posters, and souvenirs -- and now the queue to reach the viewing spot in the clifftop village of Oia can take more than 20 minutes, said AFP.
Santorini is a key stopover of the Greek cruise experience. But with parts of the island nearing saturation, officials are considering restrictions.
Of the record 32.7 million people who visited Greece last year, around 3.4 million, or one in 10, went to the island of just 15,500 residents.
"We need to set limits if we don't want to sink under overtourism," Santorini mayor Nikos Zorzos told AFP.
"There must not be a single extra bed... whether in the large hotels or Airbnb rentals."
As the sun set behind the horizon in Oia, thousands raised their phones to the sky to capture the moment, followed by scattered applause.
For canny entrepreneurs, the Cycladic island's famous sunset can be a cash cow.
One company advertised more than 50 "flying dresses", which have long flowing trains, for up to 370 euros ($401), on posters around Oia for anyone who wishes to "feel like a Greek goddess" or spruce up selfies.
'Respect Oia'
But elsewhere in Oia's narrow streets, residents have put up signs urging visitors to respect their home.
"RESPECT... It's your holiday... but it's our home," read a purple sign from the Save Oia group.
Shaped by a volcanic eruption 3,600 years ago, Santorini's landscape is "unique", the mayor said, and "should not be harmed by new infrastructure".
Around a fifth of the island is currently occupied by buildings.
At the edge of the cliff, a myriad of swimming pools and jacuzzis highlight Santorini is also a pricey destination.
In 2023, 800 cruise ships brought some 1.3 million passengers, according to the Hellenic Ports Association.
Cruise ships "do a lot of harm to the island", said Chantal Metakides, a Belgian resident of Santorini for 26 years.
"When there are eight or nine ships pumping out smoke, you can see the layer of pollution in the caldera," she said.
Cruise ship limits
In June, Prime Minister Kyriakos Mitsotakis floated the possibility of capping cruise ship arrivals to Greece's most popular islands.
"I think we'll do it next year," he told Bloomberg, noting that Santorini and tourist magnet Mykonos "are clearly suffering".
"There are people spending a lot of money to be on Santorini and they don’t want the island to be swamped," said the pro-business conservative leader, who was re-elected to a second four-year term last year.
In an AFP interview, Tourism Minister Olga Kefalogianni echoed this sentiment and said: "We must set quotas because it's impossible for an island such as Santorini... to have five cruise ships arriving at the same time."
Local officials have set a limit of 8,000 cruise boat passengers per day from next year.
But not all local operators agree.
Antonis Pagonis, head of Santorini's hoteliers association, believes better visitor flow management is part of the solution.
"It is not possible to have (on) a Monday, for example, 20 to 25,000 guests from the cruise ships, and the next day zero," he said.
Pagonis also argued that most of the congestion only affects parts of the island like the capital, Fira.
In the south of the island, the volcanic sand beaches are less crowded, even though it is high season in July.
'I'm in Türkiye
The modern tourism industry has also changed visitor behavior.
"I listened (to) people making a FaceTime call with the family, saying 'I'm in Türkiye," smiled tourist guide Kostas Sakavaras.
"They think that the church over there is a mosque because yesterday they were in Türkiye."
The veteran guide said the average tourist coming to the island has changed.
"Instagram has defined the way people choose the places to visit," he said, explaining everybody wants the perfect Instagram photo to confirm their expectations.