As Tourists Move in, Italians Are Squeezed Out on Holiday Island of Capri

 People walk in the street on Capri Island, Italy, April 18, 2024. (Reuters)
People walk in the street on Capri Island, Italy, April 18, 2024. (Reuters)
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As Tourists Move in, Italians Are Squeezed Out on Holiday Island of Capri

 People walk in the street on Capri Island, Italy, April 18, 2024. (Reuters)
People walk in the street on Capri Island, Italy, April 18, 2024. (Reuters)

Famed for its blue seas, breathtaking views and cove-studded coastline, the Mediterranean island of Capri has been a tourist haven since the early years of the Roman empire.

Unlike in the imperial heyday, when emperors made it their exclusive playground, Capri now attracts visitors from around the world, clogging its narrow alleys, packing the piazzas and blocking the beaches during the hot summer months.

As many as 16,000 tourists a day pour onto the rocky isle in peak season, outnumbering the 12,900 residents. Most are day trippers, but increasing numbers stay the night as ever more homes are given over to holiday lets, bringing its own problems.

"Capri is becoming a dormitory for tourists," said Teodorico Boniello, head of the local consumers' association. "There are more people coming than we can cope with and families can't set down roots because they can't afford to stay."

Capri is a microcosm of many European holiday hotspots. Locals depend on visitors for their livelihoods, but the advent of mass tourism risks turning their picture-perfect beauty spots into blobs of shuffling humanity.

Some Italian towns and islands are starting to push back, albeit gently.

Venice last week became the first city in the world to introduce an entrance fee for visitors in peak periods, Florence has banned new holiday lets in the city center and the Cinque Terre park on the Italian Riviera started charging 15 euros for access to a popular coastal footpath to tackle overcrowding.

Capri has doubled its own visitors' fee from 2.5 euros to 5 euros, which outsiders pay when they catch a ferry from nearby Naples or Sorrento from April through to October.

"We are looking to persuade more people to visit during winter," Capri Mayor Marino Lembo told Reuters, sitting in his office with the smog of Naples hanging far in the distance.

But such a fee looks unlikely to dissuade tourists from travelling to an island which has more than four million tagged photos on Instagram, drawing in an endless flow of visitors eager to add the same views to their social media pages.

Moreover, locals say it will do nothing to help ease the housing crisis, which forces many essential workers, including teachers and medics, to live on the mainland.

EARLY STARTS

Antonio De Chiara, 22, wakes up every morning at 5:20 a.m. in his hometown near Naples in order to be sure to catch the 7:00 a.m. ferry, which takes 50 minutes to reach Capri. Around 400 other commuters join him on the ride across the bay.

Barely out of Naples, those on a tight schedule start queuing in the aisles to ensure they are first off the boat to grab a seat on one of a handful of small buses that head up the hill to town. Stragglers risk a lengthy wait.

"It would be lovely to live in Capri, but it is very difficult. Even if I could find a place, the rent would take up all my salary," said De Chiara, who recently got a job as a child therapist on the island.

Stefano Busiello, 54, teaches maths in a Capri high school but lives in Naples and has commuted back and forth for 20 years. "I have never even tried to find a house here. I could never afford one and things are getting harder."

Only 20% of staff in his school actually live on Capri, he said, with everyone else arriving on the ferries -- a daily grind that means most of his colleagues stay no more than two or three years before seeking a transfer to mainland schools.

Roberto Faravelli, who runs a Bed and Breakfast near the port, says people like himself might be willing to rent their properties to workers if the region offered incentives to close the gap on lucrative holiday lets.

"The government needs to encourage homeowners to offer long-term rents. What we lack is anyone trying to resolve these problems," he said.

But mayor Lembo did not expect the authorities to intervene. "It is unfortunate, but this is the market economy at work."

POST-COVID SURGE

Vacation rental platform Airbnb lists more than 500 properties on Capri against around 110 in 2016. This is just the tip of the iceberg, with local families renting out their properties during the summer months on unregulated portals.

"This short-term rental market is chaotic. There are no controls," said Lembo.

Despite obvious resentment over the lack of viable housing, Capri has not yet witnessed the sort of protests seen elsewhere -- such as Spain's Canary Islands, where thousands took to the streets this month to demand limits on tourist arrivals.

The end of the COVID pandemic has seen tourism surge across Europe as global travelers seek to make up for lost time.

Italy had near record overnight stays in 2023, according to data collated by the Florence center of tourism studies, and was the 5th most visited country in the world in 2023, with tourists drawn to its quaint villages and culture-rich cities.

But none were built for mass travel.

In the morning during high season, a fleet of ferries disgorge up to 5,000 visitors into Capri's tiny port in just two hours. Everyone wants to head up to the town of Capri and the smaller Anacapri, but the buses can only carry 30 people at a time and the funicular 50.

"You can easily wait two or even three hours to get up the hill in summer. The quays get packed. No one can move," said Boniello, flicking through videos on his phone of people crammed one against the other.

Lembo acknowledges the problems, but denies tourism is ruining an island his ancestors have lived on for centuries. "I don't agree with nostalgics who say Capri was more beautiful 100 years ago. There was misery and poverty back then. Now there is wealth, and that is thanks to tourism."



Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
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Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.

The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.

In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines. But it wasn't until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian and NBA star Dillon Brooks. K-pop singer Lisa of Blackpink began posting images of hers for her more than 100 million followers on Instagram and on TikTok, where Labubu pandemonium has broken out.

There are 1.4 million #Labubu TikTok posts and counting, videos of fans unboxing them, showing styles inspired by them, and of course, Labubu cosplay.

Fans have latched on to Labubu’s mashup of play and fashion, making them accessories on handbags, backpacks and belts, or hanging them from car mirrors.

“The character has evolved into a collectible and style symbol, resonating with fans who connect with its quirky aesthetic and unique backstory,” Emily Brough, Popmart’s head of IP licensing in the Americas, said.

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company's annual report.

Aside from their ability to pique the interest of toy aficionados and fashionistas, Labubu latched on to the blind box phenomenon, where the purchaser doesn't know exactly which version of the plush toy they'll get.

And Pop Mart made sure there is a Labubu for everyone, regardless of income. Most are priced in a wide rage between $20 and $300, with certain collaborations or limited editions priced higher, according to Brough.

Unlike many toys, Labubu devotees include a large number of adults. Buyers ages 18 and over drove a year-over-year increase of more than $800 million in the US toy market in 2024, according to market research firm Circana. Adult shoppers, mostly female, bought the toys for themselves. In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Like many retailers, Pop Mart is actively monitoring negotiations between the US and just about every one of its trading partners as prices may be impacted. The situation with China is at the forefront, with President Donald Trump saying on Friday that the country “violated” an agreement with the United States on trade talks.

Right now Pop Mart, whose products are manufactured across Asia, says that it is continuously scaling production and expanding distribution across its online shop, retail stores and blind box vending machines to meet increasing demand.

Short supply has led to long lines at stores and at least one physical fight at a shopping center in the United Kingdom. Pop Mart said in an Instagram post late last month that it was temporarily suspending all in-store and blind box machine sales in the UK Peter Shipman, head of Europe, said in a Facebook post that the company is currently working on a new method to distribute toys to stores.

Resellers have become problematic and many Labubu fans are still willing to pay exorbitant price markups.

Kena Flynn was at The Grove shopping center in Los Angeles recently when she stumbled upon some Labubus being sold at a kiosk. Flynn said in a TikTok on Sunday that the prices were “really bad,” but her boyfriend bought two anyway.

“At a certain point, you can’t buy them,” Flynn said in her video. “I just want a Labubu and I cannot buy one from Pop Mart, so here we are.”

Looking to keep up with the overwhelming demand, Pop Mart says it's on track for 50 more retail locations in the US by the end of the year. That'll give shoppers more chances to hunt for Labubus, as Pop Mart says it's planning multiple new Labubu releases tied to seasonal moments and holidays throughout the rest of the year.