Saudi Arabia’s AlUla has received accreditation from Destinations International, a US-based organization, making it the first destination in the Middle East to receive the certification.
The accomplishment is part of the Destination Marketing Accreditation Program (DMAP), which serves as a benchmark for destination marketing organizations to measure quality and professionalism, AlUla announced Thursday.
The accreditation comes one year after AlUla successfully joined Destinations International as the first entity from the Middle East, it said.
Since opening its doors to visitors four years ago, AlUla has established itself as one of the most significant tourism sites in the Kingdom, especially with the introduction of a year-round events calendar.
"Completing the Destination Marketing Accreditation Program is a significant milestone for AlUla. We strive to develop AlUla's tourism industry and ecosystem to be best-in-class,” said Chief Tourism Officer at the Royal Commission for AlUla Philip Jones.
Jones added: "This accreditation reaffirms our commitment to ensuring the highest standards in our destination and strengthening trust among visitors, stakeholders, and partners. We hope that being part of Destinations International, home to best practices, will enable us to share our unique approach with the world and highlight everything that makes AlUla one of the world's leading luxury destinations today."
To obtain Destination Marketing accreditation, over one hundred performance standards in areas including governance, stakeholder engagement, financial management, and destination development must be met. These standards are set by an independent committee of industry experts representing a wide range of destination organizations and are updated periodically to reflect the evolution of best practices in the sector.
