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Reef National Foundation Launches Initiative to Empower Rural Women across Saudi Arabia

Photo by SPA
Photo by SPA
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Reef National Foundation Launches Initiative to Empower Rural Women across Saudi Arabia

Photo by SPA
Photo by SPA

The Reef National Foundation has launched an initiative to economically empower rural women by boosting their skills in managing and growing small and medium enterprises and ensuring the quality of their products to meet local market demand, SPA reported.
The initiative is centered on enhancing capacity building in diverse areas of sustainable development, including agriculture and crafts, and providing essential equipment to boost the operational quality of rural enterprises.
This initiative is part of a series of initiatives launched by the foundation to drive sustainable rural development across the Kingdom's regions.

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Think 'Brain Rot' Summed Up 2024? Oxford Agrees it Was the Word of the Year

FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)
FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)
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Think 'Brain Rot' Summed Up 2024? Oxford Agrees it Was the Word of the Year

FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)
FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)

Many of us have felt it, and now it’s official: “Brain rot” is the Oxford dictionaries’ word of the year.
Oxford University Press said Monday that the evocative phrase “gained new prominence in 2024,” with its frequency of use increasing 230% from the year before.
Oxford defines brain rot as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.”
The word of the year is intended to be “a word or expression that reflects a defining theme from the past 12 months,” The Associated Press reported.
“Brain rot” was chosen by a combination of public vote and language analysis by Oxford lexicographers. It beat five other finalists: demure, slop, dynamic pricing, romantasy and lore.
While it may seem a modern phenomenon, the first recorded use of “brain rot” was by Henry David Thoreau in his 1854 ode to the natural world, “Walden.”
Oxford Languages President Casper Grathwohl said that in its modern sense, “’brain rot’ speaks to one of the perceived dangers of virtual life, and how we are using our free time.”
“It feels like a rightful next chapter in the cultural conversation about humanity and technology. It’s not surprising that so many voters embraced the term, endorsing it as our choice this year,” he said.
Last year’s Oxford word of the year was “rizz,” a riff on charisma, used to describe someone’s ability to attract or seduce another person.
Collins Dictionary’s 2024 word of the year is “brat” – the album title that became a summer-living ideal.