Think 'Brain Rot' Summed Up 2024? Oxford Agrees it Was the Word of the Year

FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)
FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)
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Think 'Brain Rot' Summed Up 2024? Oxford Agrees it Was the Word of the Year

FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)
FILE- In this Aug. 29, 2010 file photo, an Oxford English Dictionary is shown at the headquarters of the Associated Press in New York. (AP Photo/Caleb Jones, File)

Many of us have felt it, and now it’s official: “Brain rot” is the Oxford dictionaries’ word of the year.
Oxford University Press said Monday that the evocative phrase “gained new prominence in 2024,” with its frequency of use increasing 230% from the year before.
Oxford defines brain rot as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.”
The word of the year is intended to be “a word or expression that reflects a defining theme from the past 12 months,” The Associated Press reported.
“Brain rot” was chosen by a combination of public vote and language analysis by Oxford lexicographers. It beat five other finalists: demure, slop, dynamic pricing, romantasy and lore.
While it may seem a modern phenomenon, the first recorded use of “brain rot” was by Henry David Thoreau in his 1854 ode to the natural world, “Walden.”
Oxford Languages President Casper Grathwohl said that in its modern sense, “’brain rot’ speaks to one of the perceived dangers of virtual life, and how we are using our free time.”
“It feels like a rightful next chapter in the cultural conversation about humanity and technology. It’s not surprising that so many voters embraced the term, endorsing it as our choice this year,” he said.
Last year’s Oxford word of the year was “rizz,” a riff on charisma, used to describe someone’s ability to attract or seduce another person.
Collins Dictionary’s 2024 word of the year is “brat” – the album title that became a summer-living ideal.



Humpback Whale Briefly Swallows Kayaker in Chilean Patagonia

A humpback whale jumps in the Uramba Bahia Malaga National Natural Park in Colombia, Aug. 12, 2018. (AFP via Getty Images)
A humpback whale jumps in the Uramba Bahia Malaga National Natural Park in Colombia, Aug. 12, 2018. (AFP via Getty Images)
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Humpback Whale Briefly Swallows Kayaker in Chilean Patagonia

A humpback whale jumps in the Uramba Bahia Malaga National Natural Park in Colombia, Aug. 12, 2018. (AFP via Getty Images)
A humpback whale jumps in the Uramba Bahia Malaga National Natural Park in Colombia, Aug. 12, 2018. (AFP via Getty Images)

A humpback whale briefly swallowed a kayaker off Chilean Patagonia before quickly releasing him unharmed. The incident, caught on camera, quickly went viral as one of the most remarkable footage in Chile in recent years.

Last Saturday, Adrián Simancas was kayaking with his father, Dell, in Bahía El Águila near the San Isidro Lighthouse in the Strait of Magellan when a humpback whale surfaced, engulfing Adrián and his yellow kayak for a few seconds before letting him go.

Dell, just meters away, captured the moment on video while encouraging his son to stay calm.

“Stay calm, stay calm,” he can be heard saying after his son was released from the whale’s mouth.

“I thought I was dead,” Adrián told The Associated Press. “I thought it had eaten me, that it had swallowed me.”

He described the “terror” of those few seconds and explained that his real fear set in only after resurfacing, fearing that the huge animal would hurt his father or that he would perish in the frigid waters.

Despite the terrifying experience, Dell remained focused, filming and reassuring his son while grappling with his own worry.

“When I came up and started floating, I was scared that something might happen to my father too, that we wouldn’t reach the shore in time, or that I would get hypothermia,” Adrián said.

After a few seconds in the water, Adrián managed to reach his father’s kayak and was quickly assisted. Despite the scare, both returned to shore uninjured.

Located about 1,600 miles (3,000 kilometers) south of Santiago, Chile’s capital, the Strait of Magellan is a major tourist attraction in the Chilean Patagonia, known for adventure activities.

Its frigid waters pose a challenge for sailors, swimmers and explorers who attempt to cross it in different ways.

Although it’s summer in the Southern Hemisphere, temperatures in the region remain cool, with minimums dropping to 39 degrees Fahrenheit (4 degrees Celsius) and highs rarely exceeding 68 degrees Fahrenheit (20 degrees Celsius.)

While whale attacks on humans are extremely rare in Chilean waters, whale deaths from collisions with cargo ships have increased in recent years, and strandings have become a recurring issue in the last decade.