As Tourists Discover Finland's Santa Claus Village, Some Locals Call for Rules to Control the Masses

Shuffling across icy ground on a cold December afternoon, lots of tourist groups poured into Santa Claus Village, a winter-themed amusement park perched on the edge of the Arctic Circle.
They frolic in the snow, take a reindeer sleigh ride, sip a cocktail in an ice bar or even meet Saint Nick himself in the capital of Finnish Lapland, Rovaniemi, which happily calls itself the “official hometown of Santa Claus," The Associated Press reported.
The Santa Claus Village theme park, which attracts more than 600,000 people annually, is especially popular during the holiday season.
“This is like my dream came true,” beamed Polish visitor Elzbieta Nazaruk. “I’m really excited to be here.”
Tourism is booming in Rovaniemi — which has hotel and restaurant owners, as well as city officials, excited as it brings lots of money to the town. However, not everyone is happy about the onslaught of visitors, 10 times the town's population, each year at Christmas time.
“We are worried about the overgrowth of tourism. Tourism has grown so rapidly, it’s not anymore in control,” said 43-year-old Antti Pakkanen, a photographer and member of a housing network that in September organized a rally through the city’s streets.
It’s a feeling that has been echoed in other popular European travel destinations, including Barcelona, Amsterdam, Malaga and Florence.
Across the continent, locals have protested against “over-tourism” — which generally describes the tipping point at which visitors and their cash stop benefiting residents and instead cause harm by degrading historic sites, overwhelming infrastructure and making life markedly more difficult for those who live there.
Now, it seems to have spread north, all the way to the edges of the Arctic Circle.
Rovaniemi counted a record 1.2 million overnight visitors in 2023, almost 30 percent growth on 2022, after rebounding from pandemic travel disruptions.
“Nordic is a trend,” Visit Rovaniemi CEO Sanna Karkkainen, said as she stood in an ice restaurant, where snow carvers were working nearby.
“People want to travel to cool countries to see the snow, to see the Northern Lights, and, of course, to see Santa Claus," she added.
Thirteen new flight routes to Rovaniemi Airport opened this year, bringing passengers from Geneva, Berlin, Bordeaux and more. Most tourists come from European countries like France, Germany and the UK, but Rovaniemi’s appeal has also spread further.
Hotel availability is scarce this winter, and Tiina Määttä, general manager of the 159-room Original Sokos Hotel, expects 2024 to break more records.
Local critics of mass tourism say many apartment buildings in Rovaniemi’s city center are also used for accommodation services during peak season and are thus no longer available for residential use. They say the proliferation of short-term rentals has driven up prices, squeezed out long-term residents, and turned its city center into a “transient space for tourists."
Finnish law prohibits professional accommodation services in buildings intended for residential use, so campaigners are calling on authorities to act.
“The rules must be enforced better,” said Pakkanen.
Not everyone agrees. Mayor Ulla-Kirsikka Vainio notes some make “good money” on short-term rentals.
Either way, stricter regulations likely won’t be in place to impact this winter season, and despite the unease expressed by locals, mass tourism to Rovaniemi is probably only going to grow in 2025 — as visitors want to experience the unique atmosphere up north, especially during the holiday season.
“It’s Christmas time and we would love to see the Northern Lights,” says Joy, a visitor from Bangkok. “Rovaniemi seems to be a good place.”

New research suggests that Saturn’s rings may be older than they look — possibly as old as the planet.

Instead of being a youthful 400 million years old as commonly thought, the icy, shimmering rings could be around 4.5 billion years old just like Saturn, a Japanese-led team reported Monday.

The scientists surmise Saturn’s rings may be pristine not because they are young but because they are dirt-resistant.

Saturn's rings are long thought to be between 100 million and 400 million years old based on more than a decade of observations by NASA's Cassini spacecraft before its demise in 2017.

Images by Cassini showed no evidence of any darkening of the rings by impacting micrometeoroids — space rock particles smaller than a grain of sand — prompting scientists to conclude the rings formed long after the planet.

Through computer modeling, the Institute of Science Tokyo's Ryuki Hyodo and his team demonstrated that micrometeoroids vaporize once slamming into the rings, with little if any dark and dirty residue left behind. They found that the resulting charged particles get sucked toward Saturn or out into space, keeping the rings spotless and challenging the baby rings theory. Their results appear in the journal Nature Geoscience.

Hyodo said it's possible Saturn's rings could be somewhere between the two extreme ages — around the halfway mark of 2.25 billion years old. But the solar system was much more chaotic during its formative years with large planetary-type objects migrating and interacting all over the place, just the sort of scenario that would be conducive to producing Saturn's rings.

“Considering the solar system’s evolutionary history, it’s more likely that the rings formed closer to" Saturn's earliest times, he said in an email.

As Tourists Discover Finland's Santa Claus Village, Some Locals Call for Rules to Control the Masses