Anti-US Sentiment Bubbling up in the West Bank Bolsters Demand for a Local Coke-Alternative

Order a Coke to wash down some hummus in the Israeli-occupied West Bank these days and chances are the waiter will shake his head disapprovingly — or worse, mutter “shame, shame” in Arabic — before suggesting the popular local alternative: a can of Chat Cola.

Chat Cola — its red tin and sweeping white script bearing remarkable resemblance to the iconic American soft drink's logo — has seen its products explode in popularity across the occupied West Bank in the past year as Palestinian consumers, angry at America’s steadfast support for Israel in its war against Hamas in Gaza, protest with their pocketbooks.

“No one wants to be caught drinking Coke,” said Mad Asaad, 21, a worker at the bakery-cafe chain Croissant House in the West Bank city of Ramallah, which stopped selling Coke after the war erupted. “Everyone drinks Chat now. It’s sending a message.”

Since Hamas' Oct. 7, 2023, attack triggered Israel's devastating military campaign in the Gaza Strip, the Palestinian-led boycott movement against companies perceived as supportive of Israel gained momentum across the Middle East, where the usual American corporate targets like McDonald’s, KFC and Starbucks saw sales slide last year.

Here in the West Bank, the boycott has shuttered two KFC branches in Ramallah. But the most noticeable expression of consumer outrage has been the sudden ubiquity of Chat Cola as shopkeepers relegate Coke cans to the bottom shelf — or pull them altogether.

“When people started to boycott, they became aware that Chat existed,” Fahed Arar, general manager of Chat Cola, told The Associated Press from the giant red-painted factory, nestled in the hilly West Bank town of Salfit. “I'm proud to have created a product that matches that of a global company.”

With the “buy local” movement burgeoning during the war, Chat Cola said its sales in the West Bank surged more than 40% last year, compared to 2023.

While the companies said they had no available statistics on their command of the local market due to the difficulties of data collection in wartime, anecdotal evidence suggests Chat Cola is clawing at some of Coca-Cola’s market share.

“Chat used to be a specialty product, but from what we’ve seen, it dominates the market,” said Abdulqader Azeez Hassan, 25, the owner of a supermarket in Salfit that boasts fridges full of the fizzy drinks.

But workers at Coca-Cola's franchise in the West Bank, the National Beverage Company, are all Palestinian, and a boycott affects them, too, said its general manager, Imad Hindi.

He declined to elaborate on the business impact of the boycott, suggesting it can't be untangled from the effects of the West Bank's economic free-fall and intensified Israeli security controls that have multiplied shipping times and costs for Palestinian companies during the war.

The Coca-Cola Company did not respond to an Associated Press request for comment.

Cans of Chat Cola Company brand Chat Apple soft drink move along a production line in the Palestinian company's bottling plant, in the West Bank city of Salfit, Feb. 13, 2025. (AP)

Whether or not the movement brings lasting consequences, it does reflect an upsurge of political consciousness, said Salah Hussein, head of the Ramallah Chamber of Commerce.

“It's the first time we've ever seen a boycott to this extent,” Hussein said, noting how institutions like the prominent Birzeit University near Ramallah canceled their Coke orders. “After Oct. 7, everything changed. And after Trump, everything will continue to change.”

President Donald Trump’s call for the mass expulsion of Palestinians from Gaza, which he rephrased last week as a recommendation, has further inflamed anti-American sentiment around the region.

With orders pouring in not only from Lebanon and Yemen but also the United States and Europe, the company has its sights set on the international market, said PR manager Ahmad Hammad.

Hired to help Chat Cola cash in on combustible emotions created by the war, Hammad has rebranded what began in 2019 as a niche mom-and-pop operation.

“We had to take advantage of the opportunity,” he said of the company's new “Palestinian taste” logo and national flag-hued merchandise.

In its scramble to satisfy demand, Chat Cola is opening a second production site in neighboring Jordan. It rolled out new candy-colored flavors, like blueberry, strawberry and green apple.

At the steamy plant in Salfit, recent college graduates in lab coats said that they took pains to produce a carbonated beverage that could sell on its taste, not just a customer’s sense of solidarity with the Palestinians.

“Quality has been a problem with local Palestinian products before,” said Hanna al-Ahmad, 32, the head of quality control for Chat Cola, shouting to be heard over the whir of machines squirting caramel-colored elixir into scores of small cans that then whizzed down assembly lines. “If it’s not good quality, the boycott won’t stick.”

Chat Cola worked with chemists in France to produce the flavor, which is almost indistinguishable from Coke’s — just like its packaging. That's the case for several flavors: Squint at Chat's lemon-lime soda and you might mistake it for a can of Sprite.

In 2020, the Ramallah-based National Beverage Company sued Chat Cola for copyright infringement in Palestinian court, contending that Chat had imitated Coke's designs for multiple drinks. The court ultimately sided with Chat Cola, determining there were enough subtle differences in the can designs that it didn't violate copyright law.

In the Salfit warehouse, drivers loaded “family size” packages of soda into trucks bound not only for the West Bank but also for Tel Aviv, Haifa and other cities in Israel. Staffers said that Chat soda sales in Israel's predominantly Arab cities jumped 25% last year. To broaden its appeal in Israel, Chat Cola secured kosher certification after a Jewish rabbi's thorough inspection of the facility.

Still, critics of the Palestinians-led Boycott, Divestment and Sanctions movement, or BDS, say that its main objective — to isolate Israel economically for its occupation of Palestinian lands — only exacerbates the conflict.

“BDS and similar actions drive communities apart, they don’t help to bring people together,” said Vlad Khaykin, the executive vice president of social impact and partnerships in North America for the Simon Wiesenthal Center, a Jewish human rights organization. “The kind of rhetoric being embraced by the BDS movement to justify the boycott of Israel is really quite dangerous.”

While Chat Cola goes out of its way to avoid buying from Israel — sourcing ingredients and materials from France, Italy and Kuwait — it can't avoid the circumstances of Israeli occupation, in which Israel dominates the Palestinian economy, controls borders, imports and more.

Deliveries of raw materials to Chat Cola’s West Bank factory get hit with a 35% import tax — half of which Israel collects on behalf of the Palestinians. The general manager, Arar, said his company's success depends far more on Israeli bureaucratic goodwill than nationalist fervor.

For nearly a month last fall, Israeli authorities detained Chat's aluminum shipments from Jordan at the Allenby Bridge Crossing, forcing part of the factory to shut down and costing the company tens of thousands of dollars.

Among the local buyers left in the lurch was Croissant House in Ramallah, where, on a recent afternoon, at least one thirsty customer, confronting a nearly empty refrigerator, slipped to the supermarket next-door for a can of Coke.

“It's very frustrating,” said Asaad, the worker. “We want to be self-sufficient. But we're not.”

It is often said music is the universal language of humanity. Now a 12-year-old Houston boy is putting that to the test among an unlikely audience — man's best friend.

Yuvi Agarwal started playing keyboard when he was 4 and several years ago noticed his playing soothed his family's restless golden doodle, Bozo. He grew curious if it also could help stressed homeless animals.

With help from his parents, who both have backgrounds in marketing, he founded the nonprofit Wild Tunes in 2023 to recruit musicians to play in animal shelters. So far he has enlisted about 100 volunteer musicians and singers of all ages and abilities to perform at nine shelters in Houston, New Jersey and Denver.

“You don’t have to understand the lyrics to enjoy the music. Just enjoy the melody, the harmony and the rhythms. So it transcends linguistic barriers, and even it can just transcend species,” Agarwal said recently after playing hits like The Beatles' “Hey Jude” and Ed Sheeran's “Perfect” on his portable keyboard at the Denver Animal Shelter.

Agarwal, who was playing for an elderly miniature poodle named Pituca — Spanish slang sometimes used to describe a snob — said many of his four-legged listeners, which include cats, become excited when he enters their kennel. But after a few minutes of playing, they calm down. Some even go to sleep.

He remembers a rescue dog named Penelope that refused to come out of her enclosure in Houston to be fed, The Associated Press reported.

“Within a short period of me playing, she went from not even coming out of her kennel to licking me all over my face and nibbling my ears,” Agarwal said.

A few stalls down from where he was jamming on his keyboard at the Denver shelter, volunteer Sarah McDonner played Mozart and Bach on her flute for Max, a 1-year-old stray boxer that tilted his head when she hit the high notes.

“The animals having that human interaction in a positive way, I think, gives them something to look forward to, something that is different throughout their day,” said McDonner, a professional musician who met Argawal in Houston.

She helped bring the program to Colorado after moving to Denver a few months ago. “I think it’s very important to give them something different from what they’re used to in their little tiny cages ... and makes them more adoptable in the long run,” McDonner said.

While the effect of music on humans has been studied extensively, its role in animal behavior remains murky.

Several studies suggest that classical music generally has a calming influence on dogs in stressful environments like kennels, shelters and veterinary clinics.

But some researchers warn there is not enough data to support the claim.

“We always want these really simplistic answers. So we want to say that music calms animals, for example, and I think that it’s much more nuanced than that,” said Lori Kogan, a self-described “dog-person" who chairs the human-animal interaction section of the American Psychological Association. “There’s a lot more research that needs to happen before I think that we can unequivocally say that music is a great thing for animals."

Kogan, a professor and researcher at Colorado State University, has studied for more than two decades how animals and humans get along. Research involving the effect of music on dogs often produces mixed results, she said, because there are so many variables: the setting; the volume, type and tempo of the music and the breed of the dog and its previous exposure to music.

She suggests a case-by-case approach to introducing music to animals.

“If you play music for your pet, and they seem to like it and they appear calmer, then I think we can say that that’s a positive thing, that you’re providing some level of enrichment for that pet. ... I would encourage people to give it a try and to see how their pets respond,” she said.

For Agarwal, his firsthand experience at shelters is undeniable evidence that music helps comfort stressed animals, and he plans to grow Wild Tunes into a nationwide program. The volunteers get something out of it, too, he said.

"You get a really great way to practice your instrument or sing in front of a nonjudgmental audience, which can boost your confidence,” he said.

Anti-US Sentiment Bubbling up in the West Bank Bolsters Demand for a Local Coke-Alternative