Götz Valien: The Last Dinosaur in the Movie Poster Industry

Götz Valien (Getty)
Götz Valien (Getty)
TT

Götz Valien: The Last Dinosaur in the Movie Poster Industry

Götz Valien (Getty)
Götz Valien (Getty)

In a digital age, Götz Valien is Berlin’s last movie poster artist, producing giant hand-painted film adverts.

For more than three decades, Austrian-born Valien, 65, earns a modest living producing film posters to hang at the city’s most beloved historic cinemas, a craft he says will probably die with him, at least in western Europe.

He adds a distinctive pop art flourish to each image coupled with the beauty of imperfection, part of the reason he has managed to extend his career well into the 21st century, according to an article published by The Guardian.

“Advertising is about drawing attention and I add the human touch, which is why it works,” he told the newspaper.

Valien’s work plays up the image’s essence: the imposing bow of a ship, the haunting eyes of a screen siren, a mysterious smile. He jokingly calls himself a Kinosaurier – a play on the German words for cinema and dinosaur.

His nearly-7x9-meter canvases long-graced the “film palaces” of the German capital, including the majestic Delphi in the west and the socialist modernist masterpiece Kino International on Karl Marx Allee in the east.

But the former’s adverts finally went digital in 2024, while the latter is closed for a years-long, top-to-bottom revamp. Dozens of independent cinemas among his clients have simply gone out of business.

The century-old Filmtheater am Friedrichshain (FaF) is the last movie theater in Berlin still employing Valien to tout its new releases, with his large-format posters covering its facade and interior walls around the ticket-and-popcorn counter.

Movie posters have existed as long as the nearly 130-year-old film industry.

But these days, few releases stay long enough in cinemas to justify bespoke art to advertise them, communications studies professor Patrick Rössler of the University of Erfurt, who has studied the history of film posters, told local media. And most independent cinemas don’t have the profit margins to afford them, even at what Valien calls his bargain-basement prices.



Volunteers Use Universal Language of Music to Soothe Stressed Shelter Animals

Sarah McDonner, a volunteer for Wild Tunes, which aims to soothe stressed shelter animals with live music, plays the flute at the Denver Animal Shelter, on Friday, May 30, 2025. (AP Photo/Thomas Peipert)
Sarah McDonner, a volunteer for Wild Tunes, which aims to soothe stressed shelter animals with live music, plays the flute at the Denver Animal Shelter, on Friday, May 30, 2025. (AP Photo/Thomas Peipert)
TT

Volunteers Use Universal Language of Music to Soothe Stressed Shelter Animals

Sarah McDonner, a volunteer for Wild Tunes, which aims to soothe stressed shelter animals with live music, plays the flute at the Denver Animal Shelter, on Friday, May 30, 2025. (AP Photo/Thomas Peipert)
Sarah McDonner, a volunteer for Wild Tunes, which aims to soothe stressed shelter animals with live music, plays the flute at the Denver Animal Shelter, on Friday, May 30, 2025. (AP Photo/Thomas Peipert)

It is often said music is the universal language of humanity. Now a 12-year-old Houston boy is putting that to the test among an unlikely audience — man's best friend.

Yuvi Agarwal started playing keyboard when he was 4 and several years ago noticed his playing soothed his family's restless golden doodle, Bozo. He grew curious if it also could help stressed homeless animals.

With help from his parents, who both have backgrounds in marketing, he founded the nonprofit Wild Tunes in 2023 to recruit musicians to play in animal shelters. So far he has enlisted about 100 volunteer musicians and singers of all ages and abilities to perform at nine shelters in Houston, New Jersey and Denver.

“You don’t have to understand the lyrics to enjoy the music. Just enjoy the melody, the harmony and the rhythms. So it transcends linguistic barriers, and even it can just transcend species,” Agarwal said recently after playing hits like The Beatles' “Hey Jude” and Ed Sheeran's “Perfect” on his portable keyboard at the Denver Animal Shelter.

Agarwal, who was playing for an elderly miniature poodle named Pituca — Spanish slang sometimes used to describe a snob — said many of his four-legged listeners, which include cats, become excited when he enters their kennel. But after a few minutes of playing, they calm down. Some even go to sleep.

He remembers a rescue dog named Penelope that refused to come out of her enclosure in Houston to be fed, The Associated Press reported.

“Within a short period of me playing, she went from not even coming out of her kennel to licking me all over my face and nibbling my ears,” Agarwal said.

A few stalls down from where he was jamming on his keyboard at the Denver shelter, volunteer Sarah McDonner played Mozart and Bach on her flute for Max, a 1-year-old stray boxer that tilted his head when she hit the high notes.

“The animals having that human interaction in a positive way, I think, gives them something to look forward to, something that is different throughout their day,” said McDonner, a professional musician who met Argawal in Houston.

She helped bring the program to Colorado after moving to Denver a few months ago. “I think it’s very important to give them something different from what they’re used to in their little tiny cages ... and makes them more adoptable in the long run,” McDonner said.

While the effect of music on humans has been studied extensively, its role in animal behavior remains murky.

Several studies suggest that classical music generally has a calming influence on dogs in stressful environments like kennels, shelters and veterinary clinics.

But some researchers warn there is not enough data to support the claim.

“We always want these really simplistic answers. So we want to say that music calms animals, for example, and I think that it’s much more nuanced than that,” said Lori Kogan, a self-described “dog-person" who chairs the human-animal interaction section of the American Psychological Association. “There’s a lot more research that needs to happen before I think that we can unequivocally say that music is a great thing for animals."

Kogan, a professor and researcher at Colorado State University, has studied for more than two decades how animals and humans get along. Research involving the effect of music on dogs often produces mixed results, she said, because there are so many variables: the setting; the volume, type and tempo of the music and the breed of the dog and its previous exposure to music.

She suggests a case-by-case approach to introducing music to animals.

“If you play music for your pet, and they seem to like it and they appear calmer, then I think we can say that that’s a positive thing, that you’re providing some level of enrichment for that pet. ... I would encourage people to give it a try and to see how their pets respond,” she said.

For Agarwal, his firsthand experience at shelters is undeniable evidence that music helps comfort stressed animals, and he plans to grow Wild Tunes into a nationwide program. The volunteers get something out of it, too, he said.

"You get a really great way to practice your instrument or sing in front of a nonjudgmental audience, which can boost your confidence,” he said.