Red Sea Global, the developer of regenerative tourism destinations, unveiled on Sunday “Adrena,” a contemporary adventure and leisure zone in Saudi Arabia that sets new benchmarks for excitement and exploration. The zone is scheduled to open to the public on March 1, following an invitation-only soft launch beginning February 15.
Adrena is strategically located a short drive from Shura Island and has been designed to serve visitors to The Red Sea destination as well as guests from outside the destination.
The zone offers a diverse range of activities and experiences, including surfing, water skiing, cliff jumping, and skateboarding, positioning it as a major attraction for thrill seekers.
Adrena boosts the Kingdom’s position on the global adventure tourism map, representing a qualitative addition to The Red Sea’s tourism ecosystem. Alongside luxury resort experiences in the surrounding area, the zone provides a social space catering to new generations and those seeking immersive experiences, allowing them to explore the beauty of sea and land from a different perspective.
Chief Executive Officer of Red Sea Global John Pagano said: “We wanted to create a space where adrenaline merges with the beauty of the natural environment, while fully preserving that environment. Sustainability has been placed at the heart of every experience within ‘Adrena,’ in line with our commitment to people and nature, to offer our guests exceptional moments that remain long in memory.”
The zone will be managed and operated by Red Sea Sports and Entertainment Company, leveraging the expertise of its affiliated brands WAMA for water sports, Galaxea for exploration diving, and Akun for land-based adventures.
Adrena features pioneering facilities, most notably a 215-meter seawater wave pool, described as the largest in the Kingdom upon opening. It is designed to simulate natural wave motion with heights reaching up to 2.1 meters and is equipped with advanced technologies suitable for all skill levels, from beginners to professionals.
The destination also includes a water-skiing lagoon, dedicated snorkeling routes, a six-meter-deep diving pool, a family water-play zone, a floating obstacle challenge area, a skate plaza, a BMX track, beach sports courts, a zipline over water, and aerial sliding and flying experiences at a height of 10 meters.
The design of Adrena reflects Red Sea Global’s commitment to responsible development through the adoption of sustainable operating systems, including seawater treatment and recycling technologies within facilities and the exclusive use of freshwater for irrigation to reduce environmental footprint and preserve natural resources.
The Red Sea destination began welcoming guests in 2023 and currently hosts a number of resorts in operation, in addition to the private Thuwal Resort. Red Sea International Airport serves as the main gateway to the destination, with regular flights from Riyadh, Jeddah, Dubai, and Doha, as well as international flights from selected cities such as Milan.
