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Saudi Arabia, Slovenia Discuss Economic Cooperation

The Saudi Minister of Economy and Planning has met with Slovenian Deputy Prime Minister and Minister of Foreign and European Affairs. SPA
The Saudi Minister of Economy and Planning has met with Slovenian Deputy Prime Minister and Minister of Foreign and European Affairs. SPA
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Saudi Arabia, Slovenia Discuss Economic Cooperation

The Saudi Minister of Economy and Planning has met with Slovenian Deputy Prime Minister and Minister of Foreign and European Affairs. SPA
The Saudi Minister of Economy and Planning has met with Slovenian Deputy Prime Minister and Minister of Foreign and European Affairs. SPA

Saudi Minister of Economy and Planning Faisal Alibrahim has met with Slovenian Deputy Prime Minister and Minister of Foreign and European Affairs Tanja Fajon.

The two officials discussed their countries' ties, topics of mutual interest, and opportunities to strengthen cooperation.

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Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
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Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)

The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with a national marketing services company to strengthen its efforts to reach target audiences in international markets and solidify the Kingdom's standing on the global tourism map.
The MoU encompasses plans to conduct marketing studies for prominent content creators in international markets, SPA reported.

The initiative seeks to enhance STA's database and identify a select group of content creators to engage with during global promotional campaigns in 2025.
This step is part of STA's endeavour to raise awareness of the Kingdom's unique tourist destinations and highlight cultural, heritage, and natural experiences. The authority leverages innovative marketing strategies, focusing on international markets.
The MoU reflects the authority's commitment to developing the tourism sector in Saudi Arabia and achieving the objectives of Vision 2030, which aims to boost the sector's contribution to the GDP and diversify national income sources.