Saudi Tourism Ministry Wins Best Integrated Communication System Award at SGCA 2024

The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
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Saudi Tourism Ministry Wins Best Integrated Communication System Award at SGCA 2024

The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)

The Saudi Ministry of Tourism, represented by the General Administration of Institutional Communication, won the Sharjah Government Communication Award (SGCA) 2024 for the Best Integrated Communication System at the 13th International Government Communication Forum (IGCF 2024).

This recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023, as certified by the United Nations World Tourism Organization and the World Travel & Tourism Council (WTTC).

The 11th edition of the award had the most significant number of participants since its inception, with over 3,800 Arab and international submissions from 44 countries, an increase of 230% compared to the previous year. A total of 1,129 files were accepted, and 46 nominees were shortlisted for the award.

The media campaign launched by the Ministry of Tourism contributed to boosting international interest in the Kingdom as a global tourist destination. It highlighted its cultural significance, geographical diversity, and natural beauty and confirmed its readiness to receive tourists in record numbers.

The media campaign's strategy relied on various traditional media, digital platforms, and events to showcase the Kingdom as a leading global travel destination with diverse experiences to offer. The campaign's results have positioned the Kingdom as open to the world and a primary destination for tourists and investors.

Director General of Institutional Communication at the Ministry of Tourism Majed Al-Hamdan stated, "This campaign is not just about announcing numbers. It aims to tell stories about our culture and heritage and show that we are ready to welcome the world.”

“With millions of tourists visiting, this award is a testament to our growth and remarkable progress in the tourism sector and our emergence as a key player on the global stage,” he added.

He pointed out that the support of Minister of Tourism Ahmed Al-Khateeb significantly impacted the preparation and implementation of a comprehensive communication campaign that highlighted Saudi capabilities in mobilizing major local, regional, and international media to attract tourists to the Kingdom.

The media campaign achieved great success in terms of viewership rates, with a total reach of nearly 80 million across various social media platforms, in addition to high views and interactions and widespread circulation in international media.

It succeeded in highlighting the economic and social returns achieved from tourism, such as creating job opportunities, cultural exchange, and economic diversification, reflecting the success of Vision 2030 in diversifying the Kingdom's economy and enhancing its global position.

The Sharjah Government Communication Award recognizes innovative and impactful communication strategies that promote transparency, trust, and positive societal outcomes. The Ministry of Tourism's recognition in this global category underscores its commitment to proving that Saudi Arabia is a must-visit tourist destination.



Saudi Arabia, Oman Sign MoU on Cooperation in Economic Planning

Saudi Arabia, Oman Sign MoU on Cooperation in Economic Planning
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Saudi Arabia, Oman Sign MoU on Cooperation in Economic Planning

Saudi Arabia, Oman Sign MoU on Cooperation in Economic Planning

The Saudi Ministry of Economy and Planning and Oman's Ministry of Economy signed on Thursday a memorandum of understanding (MoU) focusing on cooperation in medium- and long-term economic planning, economic studies and modeling, economic policies and plans, and green and circular economies.
The MoU aims to implement cooperation through the exchange of information, expertise, studies, and visits between experts and specialists, as well as the organization of conferences, seminars, and workshops. The agreement will remain in effect for five years.
Saudi Minister of Economy and Planning Faisal Alibrahim and Omani Minister of Economy Dr. Saeed bin Mohammed Al-Saqri signed the MoU, which stipulates enhancing cooperation in economy and planning based on mutual interests and in accordance with the regulations and laws in both countries.
Signing the MoU is part of efforts to enhance cooperation among Gulf Cooperation Council (GCC) countries and boost bilateral relations between Saudi Arabia and Oman.