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Saudi Tourism Ministry Wins Best Integrated Communication System Award at SGCA 2024

The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
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Saudi Tourism Ministry Wins Best Integrated Communication System Award at SGCA 2024

The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)
The recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023. (SPA)

The Saudi Ministry of Tourism, represented by the General Administration of Institutional Communication, won the Sharjah Government Communication Award (SGCA) 2024 for the Best Integrated Communication System at the 13th International Government Communication Forum (IGCF 2024).

This recognition celebrates the ministry's media campaign, which coincided with Saudi Arabia's achievement of welcoming over 100 million domestic and foreign tourists in 2023, as certified by the United Nations World Tourism Organization and the World Travel & Tourism Council (WTTC).

The 11th edition of the award had the most significant number of participants since its inception, with over 3,800 Arab and international submissions from 44 countries, an increase of 230% compared to the previous year. A total of 1,129 files were accepted, and 46 nominees were shortlisted for the award.

The media campaign launched by the Ministry of Tourism contributed to boosting international interest in the Kingdom as a global tourist destination. It highlighted its cultural significance, geographical diversity, and natural beauty and confirmed its readiness to receive tourists in record numbers.

The media campaign's strategy relied on various traditional media, digital platforms, and events to showcase the Kingdom as a leading global travel destination with diverse experiences to offer. The campaign's results have positioned the Kingdom as open to the world and a primary destination for tourists and investors.

Director General of Institutional Communication at the Ministry of Tourism Majed Al-Hamdan stated, "This campaign is not just about announcing numbers. It aims to tell stories about our culture and heritage and show that we are ready to welcome the world.”

“With millions of tourists visiting, this award is a testament to our growth and remarkable progress in the tourism sector and our emergence as a key player on the global stage,” he added.

He pointed out that the support of Minister of Tourism Ahmed Al-Khateeb significantly impacted the preparation and implementation of a comprehensive communication campaign that highlighted Saudi capabilities in mobilizing major local, regional, and international media to attract tourists to the Kingdom.

The media campaign achieved great success in terms of viewership rates, with a total reach of nearly 80 million across various social media platforms, in addition to high views and interactions and widespread circulation in international media.

It succeeded in highlighting the economic and social returns achieved from tourism, such as creating job opportunities, cultural exchange, and economic diversification, reflecting the success of Vision 2030 in diversifying the Kingdom's economy and enhancing its global position.

The Sharjah Government Communication Award recognizes innovative and impactful communication strategies that promote transparency, trust, and positive societal outcomes. The Ministry of Tourism's recognition in this global category underscores its commitment to proving that Saudi Arabia is a must-visit tourist destination.

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Business

ECB's Rehn Sees Downside Risks to Inflation, Urges Action on Ukraine Funding

FILE PHOTO: Olli Rehn in Helsinki, Finland, January 28, 2024. Lehtikuva/Heikki Saukkomaa via REUTERS
FILE PHOTO: Olli Rehn in Helsinki, Finland, January 28, 2024. Lehtikuva/Heikki Saukkomaa via REUTERS
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ECB's Rehn Sees Downside Risks to Inflation, Urges Action on Ukraine Funding

FILE PHOTO: Olli Rehn in Helsinki, Finland, January 28, 2024. Lehtikuva/Heikki Saukkomaa via REUTERS
FILE PHOTO: Olli Rehn in Helsinki, Finland, January 28, 2024. Lehtikuva/Heikki Saukkomaa via REUTERS

Inflation in the euro zone faces downside risks in the medium term, even as price growth has returned to the ECB's 2% target, European Central Bank policymaker Olli Rehn said, according to a report in a magazine on Saturday.

The sharp drop from the October 2022 peak of 10.6% to around 2% currently was achieved without triggering mass unemployment or a severe slowdown, he told Italian financial magazine Milano Finanza.

"The good news is that inflation has stabilized around the ECB's symmetric 2% target, supporting real incomes in Europe," Reuters quoted him as saying. "Our latest forecast suggests inflation will remain slightly below 2% over the horizon."

Rehn also urged EU leaders to resolve a stalled plan for a Ukraine "repair loan" funded by Russia's frozen assets, calling it "essential, even existential."

He dismissed speculation about ECB involvement, saying such a move would breach the EU Treaty's ban on monetary financing.

Instead, he backed a European Commission proposal under Article 122, often called the 'EU's emergency clause,' that gives the EU Council the power to adopt measures proposed by the European Commission in exceptional circumstances, bypassing the ordinary legislative process and the European Parliament.

"Every European should support using frozen Russian assets to help Ukraine," he said.

The Finnish policymaker, who has served in senior EU roles for decades, confirmed he would be a strong candidate for ECB vice president when the post opens next year.

"I have received encouragement from various parts of Europe," Rehn added.

Business

World Bank to Partner with Global Vaccine Group Gavi on $2 Billion in Funding

The Vaccine Alliance (GAVI) logo and US flag are seen in this illustration taken April 23, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
The Vaccine Alliance (GAVI) logo and US flag are seen in this illustration taken April 23, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
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World Bank to Partner with Global Vaccine Group Gavi on $2 Billion in Funding

The Vaccine Alliance (GAVI) logo and US flag are seen in this illustration taken April 23, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
The Vaccine Alliance (GAVI) logo and US flag are seen in this illustration taken April 23, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

The World Bank Group said on Saturday it is working with global vaccine alliance Gavi to strengthen financing for immunization and primary healthcare systems, planning to mobilize at least $2 billion over the next five years in joint financing.

The two organizations will also work together to advance vaccine manufacturing in Africa as part of a World Bank goal to help countries reach 1.5 billion people with quality, affordable health services by 2030, Reuters quoted the World Bank as saying.

Gavi is a public-private partnership that helps vaccinate more than half the world’s poorest children against diseases.

"Our expanded collaboration with the World Bank Group reflects a long-standing joint effort to support countries as they build robust and resilient health systems," said Sania Nishtar, Gavi's chief executive.

US Health Secretary Robert F. Kennedy Jr. said in June the United States would no longer contribute funding to Gavi, alleging that the group ignores safety and calling on it to "justify the $8 billion that America has provided in funding since 2001."

The Trump administration had also indicated in March it planned to cut annual funding of around $300 million for Gavi as part of a wider pullback from international aid.

In June, Gavi had more than $9 billion, less than a target of $11.9 billion, for its work over the next five years helping to immunize children.

Other donors, including Germany, Norway and the Gates Foundation, have pledged money this year for Gavi's future work.

Business

Defying Trump, EU Hits X with $140 Million

(FILES) This illustration photograph shows the logo of social network X (formerly Twitter) and a photograph of CEO of social network X, Elon Musk displayed on a smartphone in Brussels on September 27, 2024. (Photo by Nicolas TUCAT / AFP)
(FILES) This illustration photograph shows the logo of social network X (formerly Twitter) and a photograph of CEO of social network X, Elon Musk displayed on a smartphone in Brussels on September 27, 2024. (Photo by Nicolas TUCAT / AFP)
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Defying Trump, EU Hits X with $140 Million

(FILES) This illustration photograph shows the logo of social network X (formerly Twitter) and a photograph of CEO of social network X, Elon Musk displayed on a smartphone in Brussels on September 27, 2024. (Photo by Nicolas TUCAT / AFP)
(FILES) This illustration photograph shows the logo of social network X (formerly Twitter) and a photograph of CEO of social network X, Elon Musk displayed on a smartphone in Brussels on September 27, 2024. (Photo by Nicolas TUCAT / AFP)

Elon Musk's social media company X was fined 120 million euros ($140 million) by EU tech regulators on Friday for breaching online content rules, the first sanction under landmark legislation that once again drew criticism from the US government.

X's rival TikTok staved off a penalty with concessions, according to Reuters.

Europe's crackdown on Big Tech to ensure smaller rivals can compete and consumers have more choice has been criticized by the administration of US President Donald Trump, which says it singles out American companies and censors Americans.

The European Commission, the EU's executive, said its laws do not target any nationality and that it is merely defending its digital and democratic standards, which usually serve as the benchmark for the rest of the world.

The EU sanction against X followed a two-year-long investigation under the bloc's Digital Services Act (DSA), which requires online platforms to do more to tackle illegal and harmful content.

The EU's investigation of ByteDance's social media app TikTok led to charges in May that the company had breached a DSA requirement to publish an advertisement repository allowing researchers and users to detect scam advertisements.

The European Commission's tech chief Henna Virkkunen said X's modest fine was proportionate and calculated based on the nature of the infringements, their gravity in terms of affected EU users and their duration.

“We are not here to impose the highest fines. We are here to make sure that our digital legislation is enforced and if you comply with our rules, you don't get the fine. And it's as simple as that,” she told reporters.

“I think it's very important to underline that DSA is having nothing to do with censorship,” Virkkunen said.

She said forthcoming decisions on companies which have been charged with DSA violations are expected to take a shorter time than the two years for the X case.

“I'm really expecting that we will do the final decisions now faster,” she said.

Ahead of the EU decision, US Vice President JD Vance said on X: “Rumors swirling that the EU commission will fine X hundreds of millions of dollars for not engaging in censorship. The EU should be supporting free speech not attacking American companies over garbage.”

TikTok, which pledged changes to its ad library to be more transparent, urged regulators to apply the law equally and consistently across all platforms.

EU regulators said X's DSA violations included the deceptive design of its blue checkmark for verified accounts, the lack of transparency of its advertising repository and its failure to provide researchers access to public data.

The Commission said the investigation into the dissemination of illegal content on X and measures taken to combat information manipulation and a separate probe into TikTok's design, algorithmic systems and obligation to protect children continue.

DSA fines can be as high as 6% of a company's annual global revenue.