EU Says Does Not Want Trade War with Beijing

Vendors offer desserts to pedestrians at a store in Beijing, China, 09 November, 2024. EPA/ANDRES MARTINEZ CASARES
Vendors offer desserts to pedestrians at a store in Beijing, China, 09 November, 2024. EPA/ANDRES MARTINEZ CASARES
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EU Says Does Not Want Trade War with Beijing

Vendors offer desserts to pedestrians at a store in Beijing, China, 09 November, 2024. EPA/ANDRES MARTINEZ CASARES
Vendors offer desserts to pedestrians at a store in Beijing, China, 09 November, 2024. EPA/ANDRES MARTINEZ CASARES

The EU does not want a trade war with Beijing but five years of talks have yielded no real progress, the bloc's ambassador to China said on Saturday, adding that concern was growing over Chinese market access for European medical devices.
Trade frictions between the bloc and China have intensified over the past year after the EU launched an investigation into Chinese-made imports of electric vehicles (EVs) that prompted Beijing to launch probes into Europe's pork and dairy industries and curb brandy imports.
New EU tariffs of up to 45.3% on Chinese EV imports came into effect last week.
On top of that, the EU launched a probe into China's public procurement of medical devices in April, which Beijing swiftly criticized at the time.
Speaking at an event in Shanghai, the EU's Ambassador to China Jorge Toledo said talks with European medical device makers had shown they were being discriminated against in Chinese public procurement.
"We have found out, that it's clear ... European companies, that have been producing medical devices in China for the last two decades, are being discriminated against their Chinese competitors in public procurement," Toledo said at the 30th anniversary celebration of the China Europe International Business School.
"If that is true, and we know it's true, we will treat Chinese companies in Europe the same way we are treated here," Reuters quoted him as saying. "We don't want a trade war. We just want transparency. We want a level playing field."



Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
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Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)

The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with a national marketing services company to strengthen its efforts to reach target audiences in international markets and solidify the Kingdom's standing on the global tourism map.
The MoU encompasses plans to conduct marketing studies for prominent content creators in international markets, SPA reported.

The initiative seeks to enhance STA's database and identify a select group of content creators to engage with during global promotional campaigns in 2025.
This step is part of STA's endeavour to raise awareness of the Kingdom's unique tourist destinations and highlight cultural, heritage, and natural experiences. The authority leverages innovative marketing strategies, focusing on international markets.
The MoU reflects the authority's commitment to developing the tourism sector in Saudi Arabia and achieving the objectives of Vision 2030, which aims to boost the sector's contribution to the GDP and diversify national income sources.