Saudi Arabia’s PIF Tops Global Sovereign Wealth Funds in Brand Value for 2nd Consecutive Year

Saudi Arabia’s PIF Tops Global Sovereign Wealth Funds in Brand Value for 2nd Consecutive Year
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Saudi Arabia’s PIF Tops Global Sovereign Wealth Funds in Brand Value for 2nd Consecutive Year

Saudi Arabia’s PIF Tops Global Sovereign Wealth Funds in Brand Value for 2nd Consecutive Year

Brand Finance, a leading global brand valuation consultancy, announced on Monday that Saudi Arabia’s Public Investment Fund (PIF) has once again topped the list of the world’s most valuable and fastest-growing sovereign wealth funds for 2025, with a brand value of $1.2 billion, reflecting an 11% increase compared to 2024.

According to Brand Finance’s annual report, which evaluates the largest sovereign wealth funds and asset management brands, PIF earned an A+ rating for brand strength and ranked second globally with a score of 62.9. It also placed seventh in brand value relative to assets under management (AUM), standing out as the only sovereign wealth fund among the top 10 on this index.

The report highlighted PIF’s brand as the fastest-growing among global sovereign wealth funds in 2025, attributing this growth to several key achievements. These include the consistent expansion of its AUM, driven by the strong performance of Saudi companies and the maturation of projects aligned with the Kingdom’s Vision 2030.

Furthermore, the fund’s proactive efforts to raise awareness of its initiatives and its unwavering commitment to sustainable growth and impact have bolstered its brand performance.

Brand valuation encompasses assessing the effectiveness of brand performance and its influence on stakeholder behavior and financial outcomes, both directly and indirectly. This includes attracting investors and securing funding, recruiting and retaining talent, and generating positive media coverage.

Brand Finance Chairman and CEO David Haigh underlined the significant role of impact investments in boosting brand awareness and reputation, particularly on the international sports stage.

He stated that the PIF stands out through several notable examples, most prominently through its investment in Newcastle United, transforming the club into a competitive, title-winning team. Additionally, the fund’s sponsorships in globally renowned sports such as golf, tennis, and electric motor racing further elevate its brand presence.

The PIF focuses on pursuing its strategic goals to drive positive economic impact within the Kingdom and ensure sustainable returns. It is recognized as one of the world’s most influential investors and actively fosters new sectors and opportunities that shape the global economy while accelerating economic transformation in Saudi Arabia.

According to a Global SWF report, the fund jointly ranked first worldwide for compliance and performance in governance, sustainability, and resilience (GSR) standards, achieving a 100% compliance rate by 2025 among 200 sovereign investors. It holds an Aa3 credit rating with a stable outlook from Moody’s and an A+ rating with a stable outlook from Fitch Ratings, underscoring its strong financial standing.



NEOM Port Reshapes Global Trade Routes from Northern Saudi Arabia

NEOM Port in Saudi Arabia (NEOM)
NEOM Port in Saudi Arabia (NEOM)
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NEOM Port Reshapes Global Trade Routes from Northern Saudi Arabia

NEOM Port in Saudi Arabia (NEOM)
NEOM Port in Saudi Arabia (NEOM)

On April 15, Saudi Arabia’s NEOM posted a terse but telling message on X: “Europe- Egypt- NEOM- GCC: your faster route.”

Accompanied by a map, the post traced a corridor linking Europe to Egypt’s ports of Damietta and Safaga, on to NEOM Port, then overland to Kuwait, Iraq, Bahrain, Qatar, the United Arab Emirates and Oman.

It was not a routine update. It signaled that a long-discussed trade route is now operational.

That same day, the Public Investment Fund approved its 2026-2030 strategy, outlining Saudi Arabia’s economic path to the end of the decade. NEOM said it “remains a central pillar” of that transformation, with its designation as an independent system underscoring official commitment.

The timing indicated clear alignment between the port’s rollout and the broader national strategy.

On the ground, progress is moving fast. The main container terminal, built to handle the world’s largest ships, is set to open this year with a capacity of 1.5 million twenty-foot equivalent units.

In June last year, the port received its first fully automated, remotely operated cranes, the first in the Kingdom, in what officials called a milestone for Saudi ports.

In a recent update, NEOM said the port is already operating at full capacity as a Red Sea hub, handling multiple cargo types, supported by advanced infrastructure and high operational standards. It links trade flows from the Americas, Europe and Egypt to Gulf and Iraqi markets.

A new logistics map

Abdullah Abdulrahim Almeer, an assistant professor at King Fahd University of Petroleum and Minerals and a member of the Saudi Economic Association, said NEOM’s location gives it an edge.

Unlike major Saudi ports clustered on the western coast or in the Gulf, NEOM sits at the far northwest, where Europe, the Gulf and northern neighbors converge.

He said the port can act as a “bridge port,” linking the sea and land into a single system. Its proximity to the Suez Canal and its road links to Jordan, Iraq and Gulf states strengthen its role as a future logistics hub.

“NEOM Port is not just competing with Jeddah or Dammam, it is opening a new axis that reshapes regional logistics,” he said, citing tensions in routes such as the Strait of Hormuz.

Logistics consultant Nashmi Al-Harbi said the port complements, rather than competes with, existing Saudi ports. He added that its reliance on renewable energy boosts efficiency and positions it as a sustainability leader.

Faster, leaner supply chains

Almeer said the corridor can cut shipping times by more than half. Cargo that once took 10 to 12 days to reach Gulf destinations can arrive in 4 to 6 days by combining short-sea routes with fast overland transport.

The gains come not just from distance, but from reduced waiting times, simpler procedures and less congestion.

Al-Harbi said the corridor “revolutionizes supply chain efficiency,” offering a reliable alternative amid geopolitical uncertainty.

Both said time-sensitive goods stand to gain most, including fast-moving consumer goods, fresh and refrigerated food, pharmaceuticals, spare parts, high-value electronics and advanced construction materials.

From the trial phase to the real trade

Almeer said the port has moved beyond early testing and can now support real trade flows, though it is still scaling up. He expects it to become a major regional hub as expansion continues.

Al-Harbi said the port reached an advanced operational stage in 2026, with infrastructure capable of handling regional trade, supported by advanced digital systems, automated cranes and modern road links.

Almeer pointed to the involvement of major firms such as Bahri and DFDS as evidence that global players have shifted from watching to operating, though the port is still proving itself at scale.

Al-Harbi said the interest reflects a search for safer, more reliable routes amid disruptions to global supply chains.

Driving diversification

Almeer said the Public Investment Fund’s strategy puts logistics at the heart of economic diversification. NEOM Port and the corridor directly support that goal, linking Europe, Africa and East Asia to Gulf markets by land and sea.

Supporting measures include exemptions from storage fees for up to 60 days, allowing Gulf trucks to enter empty or loaded, and launching regional storage and redistribution initiatives.

He said the impact on Tabuk will be significant, creating direct jobs in port operations and indirect roles in transport, warehousing and logistics, while opening the door for new industrial zones.

NEOM’s location near Iraq, Jordan and Kuwait strengthens its role as a regional gateway, he said, boosting Tabuk’s appeal and placing it at the center of regional and global trade.


Azour to Asharq Al-Awsat: Saudi Arabia Has Strong Financial Buffers to Confront War Impact

Dr. Jihad Azour, Director of the Middle East and Central Asia Department at the International Monetary Fund, speaks at the IMF, World Bank spring meetings. (IMF)
Dr. Jihad Azour, Director of the Middle East and Central Asia Department at the International Monetary Fund, speaks at the IMF, World Bank spring meetings. (IMF)
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Azour to Asharq Al-Awsat: Saudi Arabia Has Strong Financial Buffers to Confront War Impact

Dr. Jihad Azour, Director of the Middle East and Central Asia Department at the International Monetary Fund, speaks at the IMF, World Bank spring meetings. (IMF)
Dr. Jihad Azour, Director of the Middle East and Central Asia Department at the International Monetary Fund, speaks at the IMF, World Bank spring meetings. (IMF)

“This is a multidimensional shock.” That is how Dr. Jihad Azour, Director of the Middle East and Central Asia Department at the International Monetary Fund, summed up the bleak outlook gripping the region, describing the current war as an earthquake not seen in geopolitics and economics for five decades.

He said it has struck one of the world’s most vital economic corridors, shaking energy markets, disrupting trade routes and eroding business confidence, creating uncertainty that demands unconventional responses.

He added that Saudi Arabia has, in recent years, built strong financial institutions and diversified its income, giving it room to maneuver despite the pressure.

The IMF has cut its 2026 growth forecasts for Gulf states in its World Economic Outlook, citing the fallout from the Iran war. The impact varies sharply by country, depending on exposure to energy markets and trade, and the availability of alternatives to secure oil exports.

Among oil exporters hit by the conflict, five of eight economies are now expected to contract in 2026. Qatar faces the steepest downgrade due to extensive infrastructure damage. Oman, by contrast, sees only a slight downgrade, as its maritime outlet lies entirely outside the Strait of Hormuz, and it is expected to benefit from stronger fiscal and current account balances driven by higher oil prices.

Saudi Arabia stands out, with growth projected at about 3.1% this year, supported by alternative oil pipelines.

Speaking at a virtual discussion on the IMF’s latest assessment of the war’s impact on Middle East and North Africa economies, Azour said this exceptional shock, hitting the core of global trade and energy routes, is being met in Saudi Arabia with institutional resilience.

He said the Kingdom has built strong financial “buffers” through income diversification and institutional strengthening, giving it the fiscal space to advance Vision 2030 and shield its mega projects from regional turbulence.

Strong financial institutions

Responding to a question from Asharq Al-Awsat, Azour said Saudi Arabia has anchored its fiscal policy to a medium-term framework.

He described the Kingdom’s “reordering of project priorities” as a healthy and normal response to shifting global conditions, aimed at preserving Vision 2030’s core goals of economic diversification and job creation.

He added that strong financial institutions give the Kingdom the flexibility to absorb disruptions to trade routes.

Cracks in energy infrastructure

Azour said the shock has centered on hydrocarbons, with data showing a sudden halt in the flow of more than 12 million barrels a day of oil and gas. The disruption has spread beyond energy to the real economy, with tourism across most Gulf Cooperation Council countries declining noticeably.

Business confidence has weakened, reflected in widening credit spreads and currency volatility. The Egyptian pound has been among the clearest indicators of these sharp aftershocks.

‘Baseline scenario’

Looking ahead, Azour outlined a “baseline scenario” in which hostilities end by midyear. Even then, he said, markets should expect oil prices to rise by $10 a barrel. He warned of a more severe scenario in which oil averages $130 for a prolonged period, turning the crisis from a supply shock into a heavy burden on oil importers such as Jordan and Tunisia, triggering a sharp contraction in their current accounts.

Interconnected regional interests

Azour underscored the region’s deep interdependence, saying countries such as Pakistan, Egypt and Jordan rely structurally on Gulf states not only for energy, but for financial lifelines.

Any disruption in the Gulf quickly translates into falling remittances, which account for about 5% of GDP in some countries, and a halt in capital flows. A prolonged war, he warned, could turn the energy crisis into a food security disaster for vulnerable states due to rising fertilizer and basic commodity costs.

‘Keep your powder dry’

In his strongest remarks, Azour said governments’ room for maneuver is shrinking under the weight of pandemic-era debt. He cited advice from a “Gulf finance minister” to “keep your powder dry,” urging countries to use their limited buffers with agility.

He stressed the need for precise policy calibration, replacing broad subsidies with targeted cash support for vulnerable groups, maintaining monetary tightening to curb inflation, and recognizing exchange rate flexibility as the key shield against severe shocks.

Azour said the crisis, despite its severity, should mark a turning point, forcing a fundamental rethink of the region’s long-term economic strategies.

Heavy reliance on single trade and energy routes, he said, has become an existential risk in a world of fast-moving geopolitical volatility. The post-war phase should not mean a return to old models, but a shift toward building a “resilience economy.”

He said this shift requires parallel action, accelerating diversification of production to reduce exposure to energy price shocks, while deepening regional economic integration, which the crisis has shown is not just a political choice, but a shared economic safeguard.

He also highlighted the need to strengthen food and water security through innovation, to ensure livelihoods are not left vulnerable to disruptions in global supply chains.

In a message to policymakers, Azour said lasting financial stability depends not only on crisis management, but on embedding structural shock absorbers within economic systems, enabling countries to absorb major shocks and move toward more sustainable and inclusive growth, away from the volatility of geopolitics and prolonged conflict.


Alternative Routes for Middle East Oil and Gas Due to Hormuz Disruption

 The sun rises behind tankers anchored in the Strait of Hormuz off the coast of Qeshm Island, Iran, Saturday, April 18, 2026. (AP)
The sun rises behind tankers anchored in the Strait of Hormuz off the coast of Qeshm Island, Iran, Saturday, April 18, 2026. (AP)
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Alternative Routes for Middle East Oil and Gas Due to Hormuz Disruption

 The sun rises behind tankers anchored in the Strait of Hormuz off the coast of Qeshm Island, Iran, Saturday, April 18, 2026. (AP)
The sun rises behind tankers anchored in the Strait of Hormuz off the coast of Qeshm Island, Iran, Saturday, April 18, 2026. (AP)

The US-Israeli war with Iran has disrupted shipping through ‌the Strait of Hormuz, the world's most important oil chokepoint, exposing the Middle East's limited alternatives for exporting its hydrocarbons.

The International Energy Agency (IEA) called it the largest supply disruption on record, bigger than the oil shocks of the 1970s and the loss of Russian pipeline gas after Moscow's invasion of Ukraine combined.

These are the existing and possible alternative oil and gas export bypasses of the Strait of Hormuz:

EXISTING PIPELINES:

EAST–WEST PIPELINE (SAUDI ARABIA)

Saudi Arabia's 1,200-km East–West pipeline can transport up to 7 million barrels per day (bpd) of crude to the Red Sea port of Yanbu, with effective exports estimated at around 4.5 million bpd, depending on tanker and jetty availability.

From Yanbu, shipments can travel ‌to Europe via ‌the Suez Canal or south via the Bab el-Mandeb ‌strait ⁠to reach Asia, ⁠a route carrying security risks from Yemen's Houthi militants, who have attacked tankers during the Gaza war.

HABSHAN–FUJAIRAH PIPELINE (UAE)

The Abu Dhabi Crude Oil Pipeline (ADCOP) runs from Abu Dhabi's Habshan onshore fields to Fujairah on the Gulf of Oman, outside Hormuz. Operated by ADNOC and commissioned in 2012, the 360-km pipeline has capacity of about 1.5–1.8 million bpd. Oil loadings at Fujairah, however, have been affected by drone attacks since the Iran war started ⁠at the end of February.

KIRKUK-CEYHAN PIPELINE (IRAQ- TÜRKIYE)

Iraq's main northern export route ‌runs from Kirkuk to Türkiye's Mediterranean port of ‌Ceyhan via the Kurdistan region. The pipeline restarted last September after a 2-1/2-year shutdown following an ‌interim deal between Baghdad and the Kurdistan Regional Government. On March 17, Iraq began ‌pumping 170,000 bpd, with plans to reach 250,000 bpd, after Iraq's national oil company SOMO signed export contracts via Türkiye, Jordan and Syria.

GOREH-JASK PIPELINE

Iran may be able to utilize the Jask terminal, fed by the 1 million bpd Goreh-Jask pipeline, to bypass the Strait, the ‌IEA said in its latest oil market report. The construction of the terminal is not fully complete but a loading ⁠from Jask was tested ⁠in 2024, it said.

POSSIBLE ALTERNATIVE ROUTES:

IRAQ–OMAN PIPELINE Iraq said last September it was considering a pipeline from Basra to Oman’s port of Duqm on the Gulf of Oman.

The project remains at an early conceptual stage, with routes under study including an overland line via neighboring countries or a costly subsea pipeline.

IRAQ–JORDAN PIPELINE

The proposed 1 million bpd pipeline would ship crude from Basra to Jordan's Red Sea port of Aqaba, bypassing Hormuz.

First proposed in the 1980s and approved in principle in 2022, the project remains stalled by cost, security and political hurdles.

GULF–SEA OF OMAN CANAL

A canal bypassing Hormuz - similar to the Suez or Panama Canals - remains purely conceptual. A project to cut through the Hajar Mountains toward Fujairah would face extreme engineering challenges and could cost hundreds of billions of dollars.