Saudi ‘Ehsan’ Campaign: Social Unity Reaches Millions

The fourth edition of the Saudi annual national campaign for charitable activities was inaugurated with generous donations from the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, and Crown Prince Mohammed bin Salman. (SPA)
The fourth edition of the Saudi annual national campaign for charitable activities was inaugurated with generous donations from the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, and Crown Prince Mohammed bin Salman. (SPA)
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Saudi ‘Ehsan’ Campaign: Social Unity Reaches Millions

The fourth edition of the Saudi annual national campaign for charitable activities was inaugurated with generous donations from the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, and Crown Prince Mohammed bin Salman. (SPA)
The fourth edition of the Saudi annual national campaign for charitable activities was inaugurated with generous donations from the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, and Crown Prince Mohammed bin Salman. (SPA)

As Islam’s holy month of Ramadan begins, people’s hearts open, eager to do good deeds and help those in need.

The fourth Saudi annual national campaign for charitable activities shows how individuals and Saudi organizations are competing to give generously.

This year's campaign was kickstarted by significant donations from Custodian of the Two Holy Mosques King Salman bin Abdulaziz and Prince Mohammed bin Salman, Crown Prince and Prime Minister, through the Ehsan platform.

Within hours of launching last Friday, donations exceeded SAR 1 billion, highlighting the community’s eagerness to contribute. The campaign continues to accept donations until the end of Ramadan.

The Ehsan platform offers diverse opportunities for charitable donations, catering to various needs. From supporting families who have lost their breadwinners to helping patients struggling with illness and poverty, the platform addresses a wide range of challenges.

Donations can also aid debtors and those in need by covering electricity bills through the “Taysirat” service.

Additionally, the platform provides assistance for individuals facing legal obligations and offers opportunities for supporting emergency relief projects worldwide in collaboration with the King Salman Center for Relief and Humanitarian Aid.

At Ehsan’s headquarters in Riyadh, a team acts as a central hub, working tirelessly throughout the campaign. They track donations, encourage competition in doing good, and share stories of kindness on social media.

The platform’s social media profiles showcase individuals and organizations giving generously to support charitable causes, maximizing their impact and contributing to the national charity campaign.

At the exhibition accompanying the fourth edition of the national charity campaign, visitors can see the results of the campaign through various projects nearing completion or already in progress.

The exhibition showcases the nearly completed “Salam” Endowment Hospital project in Madinah, the first of its kind in the Kingdom.

It is located near the Prophet’s Mosque and boasts 14 floors, including an emergency department, intensive care unit, and dialysis center.

Moreover, interactive displays at the fair illustrate the impact of donor generosity in various charitable and developmental areas, highlighting nationwide contributions.

The exhibition also introduced the Ehsan Endowment Fund, launched last January to ensure financial sustainability for charitable endeavors, enabling individuals and organizations to invest and allocate returns to diverse charitable activities in collaboration with over 1,700 local organizations.

Ehsan has positively impacted over 4.8 million people across education, social, health, relief, environmental, economic, and technological sectors.

Donations continue 24/7 during Ramadan, totaling over SAR 6.2 billion. Aligned with Saudi Vision 2030, Ehsan promotes a culture of donation and supports community projects and humanitarian causes, enabling secure donations.



Majed Al-Hugail Appointed CEO of Saudi Cultural Development Fund

A landmark is lit up in the colors of the national flag in Diriyah on the occasion of Saud National Day. (SPA file)
A landmark is lit up in the colors of the national flag in Diriyah on the occasion of Saud National Day. (SPA file)
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Majed Al-Hugail Appointed CEO of Saudi Cultural Development Fund

A landmark is lit up in the colors of the national flag in Diriyah on the occasion of Saud National Day. (SPA file)
A landmark is lit up in the colors of the national flag in Diriyah on the occasion of Saud National Day. (SPA file)

The board of directors of the Cultural Development Fund (CDF), chaired by Minister of Culture Prince Badr bin Abdullah bin Farhan Al Saud, appointed Majed bin Abdulmohsen Al-Hugail as CDF’s new chief executive officer (CEO) effective June 1, reported the Saudi Press Agency on Wednesday.

With his expertise, Al-Hugail is set to lead the fund, continuing its growth, fostering the cultural sector’s development and sustainability, and boosting its economic and social impact.

Al-Hugail has extensive leadership experience in the financial, cultural, and public sectors. His distinguished career includes several key roles, most recently as general supervisor of the Ministry of Culture vice minister’s executive office and Saudi Awwal Bank (SAB) head of the private sector.

Al-Hugail holds a master's degree in business administration from London Business School, a board director diploma from the International Institute for Management Development (IMD) in Lausanne, and a bachelor's degree in management from King Fahd University of Petroleum and Minerals.

He succeeds Mohammed Bin Dayel, who led the fund for three years, during which CDF devoted its efforts to developing and advancing the cultural sector.

The CDF was founded in 2021 to further boost the cultural landscape within Saudi Arabia. It is organizationally linked to the National Development Fund to promote the development of a self-reliant cultural sector. The CDF supports various cultural activities and projects, facilitates investment, and seeks to improve the domestic cultural sector's profitability in alignment with the National Culture Strategy and Saudi Vision 2030.