The Saudi Museums Commission, in collaboration with the Royal Commission for Riyadh City's Riyadh Public Transport, launched the "From Train to Museum" campaign at the National Museum Station on the Riyadh Metro.
The 30-day initiative is designed to boost visitor numbers—particularly families, students, and local and international tourists—by leveraging the city's public transport network, SPA reported.
The goal is to transform the National Museum Station into a vibrant cultural destination that embodies the museum's identity and offers passengers an interactive link to the Kingdom's rich heritage.
This campaign is part of the ongoing commitment by the Museums Commission and the National Museum to preserve and highlight national history.
By presenting unique, innovative exhibitions and campaigns, they aim to enhance cultural awareness of the Kingdom's economic and historical journey, supporting the cultural objectives of Saudi Vision 2030.