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Booming Business of F1 Explored in Documentary Airing Ahead of Las Vegas Grand Prix 

Red Bull Racing's Dutch driver Max Verstappen races during the 2023 United States Formula One Grand Prix at the Circuit of the Americas in Austin, Texas, on October 22, 2023. (AFP)
Red Bull Racing's Dutch driver Max Verstappen races during the 2023 United States Formula One Grand Prix at the Circuit of the Americas in Austin, Texas, on October 22, 2023. (AFP)
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Booming Business of F1 Explored in Documentary Airing Ahead of Las Vegas Grand Prix 

Red Bull Racing's Dutch driver Max Verstappen races during the 2023 United States Formula One Grand Prix at the Circuit of the Americas in Austin, Texas, on October 22, 2023. (AFP)
Red Bull Racing's Dutch driver Max Verstappen races during the 2023 United States Formula One Grand Prix at the Circuit of the Americas in Austin, Texas, on October 22, 2023. (AFP)

Formula One fanatics will get more behind-the-scenes access to the global motorsports series through a new CNBC documentary that explores the business aspects of the highest form of racing in the world.

The documentary "Inside Track: The Business of Formula 1" will debut Nov. 16 on CNBC ahead of the inaugural Las Vegas Grand Prix. The Las Vegas race is a third stop in the United States this season as F1 has expanded through North America behind a burst of popularity sparked by Netflix’s own docudrama on the series.

While the "Drive To Survive" series on Netflix focuses on the competitors and the drama of F1, the CNBC one-hour documentary will analyze the finances, revenue, and expansion of the series, as well as the role of sponsors.

CNBC anchor and documentary host Sara Eisen said the program is a "true passion project for me."

"I was initially drawn to F1 because my two young children love the sport, but once we started watching the races together, I realized there was something undeniably fascinating from a business perspective that demanded a full exploration of the sport as it reaches new heights in America," Eisen said.

She said the program will explore how the business of F1 "stands firmly at the intersection of sports, technology and culture."

Eisen will take a closer look at attendance, viewership, and market value, as well as next month’s Las Vegas race that is being promoted by F1. Eisen reports from four different F1 venues and had access to Liberty Media CEO Greg Maffei, who discusses the series’ growth since Liberty took over the commercial rights in 2017.

Eisen also interviewed F1 CEO Stefano Domenicali, as well as team leaders from Red Bull, Mercedes, McLaren and Haas, and drivers Lewis Hamilton, Kevin Magnussen and Nico Hulkenberg. She delves into engineering, revenue sharing agreements and Red Bull’s recent domination and its effect on competition and viewership.

The program also examines the fan experience with a look at the Las Vegas Grand Prix, which is expected to be the most expensive event for spectators on this year’s F1 schedule. Eisen also interviews F1 Academy managing director Susie Wolff with a focus on female drivers.

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Entertainment

Marley Brothers Upholds Father’s Legacy with First Tour in 2 Decades

Stephen Marley poses for a portrait on Sunday, Sept. 22, 2024, in New York. (AP)
Stephen Marley poses for a portrait on Sunday, Sept. 22, 2024, in New York. (AP)
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Marley Brothers Upholds Father’s Legacy with First Tour in 2 Decades

Stephen Marley poses for a portrait on Sunday, Sept. 22, 2024, in New York. (AP)
Stephen Marley poses for a portrait on Sunday, Sept. 22, 2024, in New York. (AP)

Bob Marley’s musical legacy of harmony and peace has hit the road with his sons bringing their late father’s timeless message to life in a multi-city tour.

The reggae giant’s footsteps are being filled by his five sons — Ziggy, Stephen, Julian, Ky-Mani and Damian — during the Marley Brothers: The Legacy Tour. It’s the first time the siblings have performed together on tour in two decades.

Marley’s sons are honoring his work, performing about 30 of their father’s songs including massive hits like “No Woman, No Cry,” “Could You Be Loved,” “Is This Love” and “Three Little Birds.” The 22-date tour kicked off in Vancouver and will conclude in early October in Miami.

“This was very important,” Ziggy said about the tour while his brothers Stephen and Julian sat beside him after a recent rehearsal in Los Angeles. The multi-Grammy winner said it was important for them to collectively find time in their busy schedules and pay homage to their father — who would have turned 80 in February 2025.

“When the opportunity arises, we can come get together, cherish and appreciate it,” he continued. “That’s the big part of it — just being able to do this together. Time is moving.”

The Marley Brothers have their own reggae sounds but found a way to blend it all together. They’ve performed together since childhood including a Red Rocks performance in Colorado last year. Two or three have hit the stage in other shows, like when Damian and Stephen performed at the Hollywood Bowl last month.

Julian said years of collaboration have fostered a deep musical synergy between his siblings — a natural extension of their shared lineage.

“His message goes beyond barriers. It breaks down barriers,” Julian said. “No matter which country you go to, the people need the same message. That’s why this is so everlasting. Never ending. That is the reason we are here and doing this mission.”

Marley rose from the gritty Kingston, Jamaica, slum of Trench Town to reach superstar status in the 1970s with hits such as “Get Up, Stand Up” and “I Shot the Sheriff.” His lyrics promoting social justice and African unity made him a global icon before he died from cancer in 1981 at age 36.

But Marley’s legacy has lived on through several projects including an immersive exhibit in New York and his biopic “Bob Marley: One Love,” which debuted No. 1 at the box office in February.

On Sunday, the brothers were presented a proclamation that declared Sept. 22 as “Marley Brothers Day” in the Queens borough of New York.

His sons have upheld their father’s heritage while forging their own successful paths including Julian — who won his first-ever Grammy in February.

Ziggy and Stephen have each won eight Grammys; Damian has taken home five trophies and Ky-Mani has received a nomination.

Along with the tour, Stephen said they are looking to work on a new album together and push their father’s message of positivity forward. He said it’ll take some time but they aspire to get it “done in the near future.”

“The message in the music is what it’s really all about,” said Stephen, who curated the tour’s setlist. “For me, that message is so necessary now. Our father is one of those powerful ones that got this message across. That’s why we’re here.”