Beyonce Album Highlights the Black Women Changing Country Music 

A musician performs on Broadway in Downtown Nashville on March 13, 2024 in Nashville, Tennessee. (AFP)
A musician performs on Broadway in Downtown Nashville on March 13, 2024 in Nashville, Tennessee. (AFP)
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Beyonce Album Highlights the Black Women Changing Country Music 

A musician performs on Broadway in Downtown Nashville on March 13, 2024 in Nashville, Tennessee. (AFP)
A musician performs on Broadway in Downtown Nashville on March 13, 2024 in Nashville, Tennessee. (AFP)

"Twenty-three in Music City / With dreams and high-heeled boots / Singin' for a crowd of blue eyes / Will they want me too?" croons Julie Williams at the Blue Room venue in Nashville.

The 26-year-old, who is biracial, is one of many Black female artists carving out space in country music's capital, where predominantly white, male gatekeepers dictate who makes it -- and who doesn't.

Megastar Beyonce's highly anticipated country album, out Friday, has cast a spotlight on efforts by Black performers -- a vital part of the genre's history -- to create a more inclusive Nashville.

"Who's excited for Beyonce's new country album?" hollered Williams to applause.

"Is this what all the white girls have been feeling this whole time? Like, when they look at just someone who's at the top of their craft and is just killing it and you get to be like, 'Wow, that could be me' -- it's pretty exciting."

Speaking to AFP backstage, Williams called Beyonce's move "a historic moment in bringing Black country to the mainstream."

Williams is among some 200 acts associated with the Black Opry, a three-year-old collective showcasing and amplifying the voices of Black artists working across genres including country, Americana and folk.

"I've always been a huge fan of country music throughout my entire life, and I've always felt isolated in that experience," the Black Opry's founder, Holly G, told AFP.

"Once I started Black Opry, I realized we're all there -- we're just not given the same platform and opportunities as some of our white counterparts."

'Trying to open the doors'

The institution's name is a direct reference to the Grand Ole Opry, the nearly century-old country performance space whose complicated history has been shaped by Black performers, but which has also spotlighted figures linked to racist ideologies.

The conversation about the marginalization of Black country artists has gained new traction in the wake of Beyonce's announcement, said Charles Hughes, author of "Country Soul: Making Music and Making Race in the American South."

"When we start to see things shift behind the scenes," he told AFP, "The effect of the Beyonce moment... is going to be felt, hopefully, by these communities and musicians and songwriters and fans and others who have been trying to open the doors."

Country is a quintessentially American style of music with influences from Africa: the banjo notably grew out of instruments brought to the Americas and the Caribbean by enslaved people in the 1600s.

Yet contemporary country has developed an overwhelmingly white, macho, conservative image, with industry leaders proving resistant to change.

In the 1920s, industry professionals developed the terms "hillbilly" and "race" records to define popular music charts. Those labels grew into country and R&B, respectively.

"That initial separation was based only on the color of their skin, and not on the sound of the music," said Holly G.

These divisions have persisted, meaning Black musicians -- especially Black women, as female artists at large have a demonstrably harder time getting airplay on tastemaking country radio -- face significant barriers.

"The song can sound exactly the same as some other people on the radio, and they're like, 'Yours isn't country,'" Prana Supreme, part of the mother-daughter act O.N.E The Duo, told AFP.

"And I'm like, hmm, what's the only difference here?"

'Mover of culture'

Even Beyonce has said she faced industry resistance.

"My hope is that years from now, the mention of an artist's race, as it relates to releasing genres of music, will be irrelevant," Beyonce said recently.

Dubbing her a "mover of culture," Prana Supreme said Beyonce's country moment is important not just for showing that Black artists are integral to country, but also to show Black fans that country is for them too.

"Southern culture is Black culture," she said.

Her mother Tekitha said Beyonce is a necessary "champion," not least to show the industry its blind spot: "You need some force that's going to come in and tell the market, 'Oh, wait a minute, there's money over here that y'all are leaving on the floor.'"

Trea Swindle, a member of country act Chapel Hart, said the group has noticed an attention and streaming boost since Beyonce's announcement, adding: "It's opening up country music as a whole to a completely new demographic."

The members of Chapel Hart grew up in a small southern town, and laugh off anyone who says they "aren't country."

"Honey, go to Poplarville, Mississippi -- no matter if you're Black, white, Asian, Hispanic -- it's Poplarville, and you're going to live that country experience," said Swindle.

"Country is a feeling. Country is a way of life."

Holly G said she'll believe mainstream change is afoot when she sees it.

"Beyonce is one of the most powerful celebrities in the world. And she was able to leverage that in order to see success in this space," she said.

"But I think that's because the industry is intimidated by Beyonce -- not because they're open to supporting Black women."



Pharrell Williams to Bring Star Power to Web Summit Tech Event

File photo: Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
File photo: Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
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Pharrell Williams to Bring Star Power to Web Summit Tech Event

File photo: Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
File photo: Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

Singer Pharrell Williams is due to kick off one of Europe's biggest tech events on Monday, the Web Summit in Lisbon, with organizers keen to move on from last year's edition when several big firms pulled out.
The event will bring together some 70,000 attendees with more than 3,000 startups and 1,000 investors, according to the organizers.
Google, Meta and a string of other firms pulled out of last year's event after Web Summit chief executive Paddy Cosgrave wrote social media posts accusing Israel of war crimes in Gaza, AFP said.
He was forced to apologize and step down from his role, though he is now back in charge of the organization, which also holds events in other parts of the world.
"Those cancellations revolved more around big tech," Web Summit's head of startups Ricardo Lima told AFP in an interview on Wednesday, stressing the focus on smaller firms and innovation.
"It's safe to say the impacts were felt in 2023 but in 2024 (big tech firms) were all part of the events and part of the discussion."
Trump effect
Google and Meta have a low-key presence this year in Lisbon.
Microsoft President Brad Smith is the highest-profile big tech executive at the event.
He is due to lay out how the software juggernaut envisages the next phase of its artificial intelligence strategy, after spending billions to infuse the technology into most of its products.
AI is expected to be the central theme of the get together.
The conference said in a statement there would be discussions on "the impact of AI on the planet, art, and social interactions, as well as the government's role in regulating technology and the responsibilities of tech giants".
The re-election of Donald Trump as US president, with tech mogul Elon Musk expected to be given a key role in his administration, is also expected to be top-of-mind.
Some of the sessions will deal directly with the election's impact on the tech industry but Lima said it was still too early to judge the reaction.
"I think everyone is still digesting the news, I am also very curious to understand the impact," he said.
The opening night on Monday broadens the agenda with a speaker list that this year includes Pharrell Williams, who is about to star in the latest Lego movie "Piece by Piece".
The summit wrote on its X account that Williams would be talking about "the intersection of culture and commerce".
"Discover how Pharrell's visionary approach has led to extraordinary success across multiple industries," the post said.