‘Furiosa,’ ‘Garfield’ Lead Slowest Memorial Day Box Office in Decades

 Cast member Anya Taylor-Joy attends the UK premiere of "Furiosa: A Mad Max Saga" in London, Britain, May 17, 2024. (Reuters)
Cast member Anya Taylor-Joy attends the UK premiere of "Furiosa: A Mad Max Saga" in London, Britain, May 17, 2024. (Reuters)
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‘Furiosa,’ ‘Garfield’ Lead Slowest Memorial Day Box Office in Decades

 Cast member Anya Taylor-Joy attends the UK premiere of "Furiosa: A Mad Max Saga" in London, Britain, May 17, 2024. (Reuters)
Cast member Anya Taylor-Joy attends the UK premiere of "Furiosa: A Mad Max Saga" in London, Britain, May 17, 2024. (Reuters)

Movie theaters are looking more and more like a wasteland this summer. Neither “Furiosa: A Mad Max Saga” nor “The Garfield Movie” could save Memorial Day weekend, which is cruising towards a two-decade low.

“Furiosa,” the Mad Max prequel starring Anya Taylor-Joy and Chris Hemsworth, claimed the first place spot for the Friday-Saturday-Sunday weekend with $25.6 million, according to studio estimates on Sunday. Warner Bros. is waiting until Monday to release its four-day estimates.

“The Garfield Movie,” animated and family-friendly, was the other big new offering this weekend from Sony’s Columbia Pictures and Alcon Entertainment. It is claiming No. 1 for the four-day holiday weekend with an estimated $31.9 million in ticket sales through Memorial Day. Sony estimates its three-day earnings to be $24.8 million.

Aside from Memorial Day in 2020 when theaters were closed due to COVID-19, these are the lowest earning No. 1 movies in 29 years, since “Casper” earned $22.5 million (not adjusted for inflation) in its first four days in 1995. Big earners are more typical for the holiday weekend, which has had ten movies crack $100 million, led by “Top Gun: Maverick’s” record-setting $160 million launch in 2022.

Last year, the live-action “The Little Mermaid” joined the group with a $118 million debut. Audiences even turned out in greater numbers over the pandemic-addled weekend in 2021 for “A Quiet Place Part II,” which made over $57 million.

“Furiosa” was never expected to join the $100 million opener club, which Warner Bros. released on 3,804 screens in the US and Canada. But it was supposed to have a slightly stronger showing in the $40 million range over its first four days. That would have been more in line with its predecessor, “Mad Max: Fury Road,” which opened to $45.4 million in May 2015. “Fury Road,” starring Charlize Theron and Tom Hardy, went on to gross nearly $380 million worldwide.

This new origin story in which Taylor-Joy plays a younger version of Theron’s character had a lot of things going for it, too, including strong reviews out of the just-wrapped Cannes Film Festival (it has an 89% on Rotten Tomatoes) and a splashy international press tour with many buzzy premiere looks from Taylor-Joy. With a reported $168 million production budget, not accounting for marketing and promotion, “Furiosa” has a long road to profitability.

“The Garfield Movie,” meanwhile, was more modestly budgeted, at a reported $60 million. Chris Pratt voices the lasagna-loving, Monday-hating orange cat in the movie that got scathing reviews from critics (it has a 37% on Rotten Tomatoes). Audiences meanwhile gave both “Furiosa” and “The Garfield Movie” a B+ CinemaScore and 4.5 stars out of 5 on PostTrak.

In its second weekend, John Krasinski’s “IF” fell 53%, adding $16 million through Sunday and $20.7 million through Monday, bringing its domestic total to $63.3 million. Worldwide, it has surpassed $100 million. “Kingdom of the Planet of the Apes,” now in its third weekend, added $13.4 million through Sunday, bringing its global total to $294.8 million, making it the fourth-highest grossing film of the year.

Earlier this week, the industry trade The Hollywood Reporter asked “what happened to the $100 million opener?” Notably, 2023 has had none yet. The biggest of the year was “Dune: Part Two,” which opened to $82.5 million and went on to earn over $711 million worldwide.

The lack of a recent runaway hit just puts more pressure on the upcoming films to make up the slack. Still on the way are a slew of potential blockbusters like Paramount’s “A Quiet Place: Day One” (June 27), Universal’s “Despicable Me 4” (July 3) and “Twisters” (July 19) and two heavy-hitters from Disney: “Inside Out 2” (June 14) and “Deadpool & Wolverine” (July 26).



‘Superman’ Aims to Save Flagging Film Franchise, Not Just Humanity

 David Corenswet, left, and Rachel Brosnahan participate in the ceremonial lighting of the Empire State Building on Wednesday, July 9, 2025, in New York. (Photo by CJ Rivera/Invision/AP)
David Corenswet, left, and Rachel Brosnahan participate in the ceremonial lighting of the Empire State Building on Wednesday, July 9, 2025, in New York. (Photo by CJ Rivera/Invision/AP)
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‘Superman’ Aims to Save Flagging Film Franchise, Not Just Humanity

 David Corenswet, left, and Rachel Brosnahan participate in the ceremonial lighting of the Empire State Building on Wednesday, July 9, 2025, in New York. (Photo by CJ Rivera/Invision/AP)
David Corenswet, left, and Rachel Brosnahan participate in the ceremonial lighting of the Empire State Building on Wednesday, July 9, 2025, in New York. (Photo by CJ Rivera/Invision/AP)

Superman is often called upon to save the world from evildoers, but in his latest big-screen incarnation, he's also being asked to swoop in and save a franchise.

James Gunn's "Superman," which opened in theaters worldwide this week, is a reboot aimed at relaunching the so-called DC Universe of comic book-based superhero movies, which also features Wonder Woman and Batman.

The celluloid efforts of Warner Bros. and DC Studios have been widely eclipsed by Disney's Marvel Cinematic Universe -- the world of Iron Man, Thor, Black Panther and the Fantastic Four, who are getting their own reboot later this month.

"Warner Bros. has invested a lot of energy and money in trying to refocus and renew DC Studios, and this is going to be the big release from that," analyst David A. Gross from Franchise Entertainment Research told AFP.

The heavy task falls on the shoulders of Gunn, the writer-director who won praise from fans of the genre with Marvel's "Guardians of the Galaxy" trilogy.

The movie's rollout has already encountered several headwinds, including a right-wing backlash to Gunn's comments on Superman's role as an immigrant, and skepticism from fans of the previous Superman films helmed by director Zack Snyder.

Gunn has shrugged off the high stakes surrounding the movie's box office success.

"Is there something riding on it? Yeah, but it's not as big as people make it out to be," he told GQ Magazine.

"They hear these numbers that the movie's only going to be successful if it makes $700 million or something and it's just complete and utter nonsense."

The hype around the movie is real -- the White House even superimposed President Donald Trump onto one of the movie's official posters with the caption "THE SYMBOL OF HOPE. TRUTH. JUSTICE. THE AMERICAN WAY. SUPERMAN TRUMP."

- 'A diminished genre' -

Warner Bros. hopes the DC Universe can catch up with Marvel which -- after years of huge successes with the "Avengers" movies -- has seen more muted box office returns with the recent "Thunderbolts" and "Captain America: Brave New World."

Gross explained that superhero films hit a peak right before the Covid-19 pandemic, with box office earnings and audience enthusiasm waning ever since that time.

"It's really a diminished genre," Gross said.

However, the analyst said early buzz for "Superman" was "really good."

The film stars up-and-comer David Corenswet as the new Superman/Clark Kent, with "The Marvelous Mrs. Maisel" star Rachel Brosnahan playing love interest Lois Lane and Nicholas Hoult as arch-villain Lex Luthor.

The story follows the Man of Steel coming to terms with his alien identity as he finds his place in the human world.

The supporting cast boasts a selection of other DC Comics characters, from the peacekeeping Green Lantern (Nathan Fillion) -- who is scheduled to reprise the role in upcoming TV series "Lanterns" -- to the mace-wielding Hawkgirl.

Gross noted that July "is the top moviegoing month of the year," leading tracking estimates to forecast a total of more than $100 million for the film's opening weekend in North America.

- 'The story of America' -

DC Studios however must shake off a reputation for producing mediocre films that did not score well with audiences.

The last round of "DC Extended Universe" films included the well-liked "Wonder Woman" (2017) starring Gal Gadot -- but also box office flops like "Shazam! Fury of the Gods" (2023) and the under-performing "Aquaman" sequel with Jason Momoa.

"The success was mixed, and they were spending a lot of money on some of the new spinoff characters who were not working particularly well," Gross said, pointing at 2021's "The Suicide Squad" -- directed by Gunn -- as an example.

The last films featuring Superman, starring Henry Cavill and directed by Snyder, were relatively successful for Warner Bros. until "Justice League" -- DC's effort at recreating the "Avengers" vibe -- which lost millions of dollars.

Fans of Snyder have stirred up negative buzz for the new "Superman" movie, voicing hope online that the reboot fails out of a sense of loyalty to the previous films.

The backlash was further widened after right-wing pundits groaned about Superman's specific characterization as an immigrant, lamenting the superhero had become "woke."

Gunn addressed the criticism, telling The Times newspaper that "Superman is the story of America," with the character reflecting those who "came from other places and populated the country."

"I'm telling a story about a guy who is uniquely good, and that feels needed now," he added.

Ultimately, time will soon tell if Corenswet's chiseled looks and Gunn's directorial vision will be the superpowers that DC Studios need -- or prove to be its Kryptonite.