Comic-Con Fans Assemble as Marvel Eyes Major Reboot 

Convention attendees blur past a wall of illustrated Marvel superhero characters during preview night for Comic-Con International, Wednesday, July 24, 2024, in San Diego. (AP)
Convention attendees blur past a wall of illustrated Marvel superhero characters during preview night for Comic-Con International, Wednesday, July 24, 2024, in San Diego. (AP)
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Comic-Con Fans Assemble as Marvel Eyes Major Reboot 

Convention attendees blur past a wall of illustrated Marvel superhero characters during preview night for Comic-Con International, Wednesday, July 24, 2024, in San Diego. (AP)
Convention attendees blur past a wall of illustrated Marvel superhero characters during preview night for Comic-Con International, Wednesday, July 24, 2024, in San Diego. (AP)

Comic-Con returns in full force to San Diego this week, where a hugely anticipated Marvel superhero film event is among the draws for tens of thousands of hyped-up fans dressed as fantasy heroes and sci-fi villains.

One of the world's largest pop culture events, Comic-Con began five decades ago as a humble comic book-themed gathering in a hotel basement, but today draws vast crowds and A-list stars promoting new movies and television shows.

Last year's edition was dampened by Hollywood strikes -- which prevented actors from attending, and quelled fan interest -- but Comic-Con is expected to draw 130,000 attendees back to the southern Californian city this time around.

The hottest ticket is the Saturday night Marvel movies presentation, at which parent company Disney is expected to unveil plans to reboot its mega-grossing superhero film franchise, after years of high-profile missteps.

The Marvel movies dominated Hollywood and global box offices for years, with 2019's "Avengers: Endgame" briefly becoming the highest-grossing film of all time at more than $2.79 billion.

But the past few years have brought more flops than hits, as fans complained about over-complicated plotlines and mourned the departure of favorite characters like Robert Downey Jr's "Iron Man."

And the franchise has been rocked by domestic violence revelations about actor Jonathan Majors, who had been set to become the major new supervillain across multiple films.

Majors, who was convicted for assaulting and harassing his then-girlfriend, has been dropped by Marvel, but there is no word on who -- or what -- will replace him.

Saturday's presentation is expected to reveal how Disney will move forward without him, and has been billed as a potential "make or break" moment by some observers.

It will take place inside the 6,000-capacity Hall H, where many camp in line for days to gain access.

"If the company wants to lure in anyone besides the dwindling ranks of... diehards, it needs to bring the answer to these questions to Hall H," wrote Susana Polo, for entertainment news outlet Polygon.

- Aliens, Deadpool and Ancient Rome -

Also on the Comic-Con lineup from Disney are a look at "Alien: Romulus," the latest in the long-running sci-fi saga, and a "celebration" event for this weekend's major superhero release, "Deadpool & Wolverine."

Rival studio Warner, which runs the DC superhero movies, is keeping a lower profile, but will offer a glimpse at its Batman spinoff TV series "The Penguin," starring Colin Farrell.

Elsewhere, "Those About To Die," a bloody romp through Ancient Rome and its macabre world of chariot races and gladiator fights, starring Anthony Hopkins, will host multiple fan events.

Amazon's Prime Video will lift the lid on the second season of its "Lord of the Rings" television series, which aims to improve on the mixed reviews for its hugely expensive debut season two years ago.

And following the success of recent video game adaptations for the small screen such as "Fallout" and "The Last of Us," Amazon will take viewers into the underworld of Japanese crime lords with "Yakuza: Like a Dragon," based on the hit games from Sega.

But for many, Comic-Con is primarily a place to dress up as Disney characters or fearsome samurai warriors, and meet with like-minded fans to buy and trade comic books.

Comic-Con runs from Thursday until Sunday.



Netflix Beats Subscriber Targets, Cautions on Ad Growth

FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles, California, US July 16, 2018. REUTERS/Lucy Nicholson/File Photo
FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles, California, US July 16, 2018. REUTERS/Lucy Nicholson/File Photo
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Netflix Beats Subscriber Targets, Cautions on Ad Growth

FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles, California, US July 16, 2018. REUTERS/Lucy Nicholson/File Photo
FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles, California, US July 16, 2018. REUTERS/Lucy Nicholson/File Photo

Netflix said on Thursday it added more than 8 million subscribers in its second quarter as the streaming service benefited from a password-sharing crackdown and the popularity of such titles as "Bridgerton," "Baby Reindeer" and "The Roast of Tom Brady."
While the subscriber gains topped analyst predictions of 5 million, Netflix issued cautious guidance for the third quarter and said its advertising business would not become a primary driver of revenue growth until at least 2026, said Reuters.
Netflix shares reversed initial losses after it reported results to trade up 1% in after-hours trading. The stock has surged nearly a third so far this year.
"Netflix is still the best and most profitable streaming company out there, but with technology stocks generally retreating over the last several days, some investors may sell on the generally good news and taking profits now while waiting for a possible better re-entry point for the stock," said Michael Ashley Schulman, chief investment officer at Running Point Capital.
The streaming video pioneer is facing saturation in the United States and plans to stop regularly reporting new subscriber additions next year. Investors have been zeroing in on the company's relatively new advertising business as a potential source of growth.
On Thursday, Netflix said third-quarter subscriber gains would be lower than the comparable period in 2023 when it had just started the password clamp-down.
The company also said its vice president of ad sales, Peter Naylor, was departing.
Third Bridge analyst Jamie Lumley said Netflix's advertising business "has yet to prove itself from a revenue standpoint."
"Our experts highlight that Amazon has made a much bigger splash in the ad market and Netflix needs to continue working on scale in this segment if it wants to be a major player," Lumley said.
For April through June, Netflix posted diluted per-share earnings of $4.88, compared with consensus forecasts of $4.74 a share, according to LSEG. Revenue for the quarter reached $9.56 billion, in line with estimates.
At the end of June, the new sign-ups brought the total number of global Netflix subscribers to more than 277 million.
Netflix said its ad tier membership grew 34% from the prior quarter, but it did not say how many subscribers chose that option.
"Our ad business is growing nicely and is becoming a more meaningful contributor to our business," Netflix said in a letter to investors. "But building a business from scratch takes time - and coupled with the large size of our subscription revenue - we don't expect advertising to be a primary driver of our revenue growth in 2024 or 2025."
On a post-earnings video, Netflix Chief Financial Officer Spencer Neumann said the company's advertising business is "growing nicely," but it is building off a small base.
"It's a meaningful contributor," Neumann said. "And then we get (to) '26 and beyond, it can be even more meaningful, and hopefully comes to the point where it's a primary contributor."
The company said it expects third-quarter revenue growth of 14% compared with a year ago.
Three years into its videogame initiative, Netflix said it planned to release a multiplayer game based on "Squid Game" later this year when it debuts Season Two of the dystopian Korean series. It also plans games tied to "Emily in Paris" and "Selling Sunset."