Riyadh Season 2024 to Kick Off with Epic Showdown Featuring Boxing Stars on October 12

Riyadh Season 2024 to Kick Off with Epic Showdown Featuring Boxing Stars on October 12
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Riyadh Season 2024 to Kick Off with Epic Showdown Featuring Boxing Stars on October 12

Riyadh Season 2024 to Kick Off with Epic Showdown Featuring Boxing Stars on October 12

Chairman of the General Entertainment Authority Advisor Turki Al Al-Sheikh has announced the much-anticipated fight at the fifth edition of Riyadh Season 2024 opening ceremony.
Boxing fans from around the world are eagerly awaiting the major event titled "IV Crown Showdown," which will take place in Riyadh on October 12, SPA reported. This event will serve as the launching point for a season filled with activities and entertainment that will put Riyadh at the forefront of the global event scene.
The IV Crown Showdown will be a special occasion for boxing fans. It will feature a clash between two light heavyweight titans: Russia's Artur Beterbiev, known for his overwhelming power and a record filled with knockout victories, and his fellow Russian Dmitry Bivol, regarded as one of the most tactical and intelligent boxers in this weight class. This confrontation is not just a title fight; it is a battle to prove supremacy in the light heavyweight division at the global level.
In addition to this main event, the audience will witness a series of thrilling matches featuring top international champions across various weight classes. US Shakur Stevenson will face Welshman Joe Cordina in the super featherweight category. In the middleweight division, British fighter Chris Eubank Jr., who has 18 knockouts, will challenge Polish boxer Kamil Szeremeta in what promises to be an exciting round.
In the heavyweight category, the audience will enjoy a British showdown between Fabio Wardley and Frazer Clarke, both aiming to prove their worth in the Riyadh ring. In the cruiserweight division, Australian Jai Opetaia, who previously won by knockout in the "Ring of Fire" clash last December, will meet British fighter Jack Massey.
Other matches include the British silver medalist from the 2020 Olympics, Ben Whittaker, who took on his compatriot, Liam Cameron, in the light heavyweight division. Also, for the first time, a women's match will take place in Riyadh Season's boxing ring, with Australian Skye Nicolson battling British Raven Chapman in the featherweight category.
The audience will also witness a significant and memorable encounter between Saudi boxer Mohammed Al-Aqil and Mexican Jesus Gonzales in the welterweight division, adding a unique and national flavor to this global event.
The IV Crown Showdown is part of Riyadh Season, which has established itself as a major global entertainment destination.



Netflix Upfront Ad Commitments Surge as NFL Games, Squid Game Boost Appeal

 Lily Collins attends the Premiere for Netflix's "Emily In Paris" Season 4 at The Egyptian Theatre Hollywood in Los Angeles, California, US, August 14, 2024. (Reuters)
Lily Collins attends the Premiere for Netflix's "Emily In Paris" Season 4 at The Egyptian Theatre Hollywood in Los Angeles, California, US, August 14, 2024. (Reuters)
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Netflix Upfront Ad Commitments Surge as NFL Games, Squid Game Boost Appeal

 Lily Collins attends the Premiere for Netflix's "Emily In Paris" Season 4 at The Egyptian Theatre Hollywood in Los Angeles, California, US, August 14, 2024. (Reuters)
Lily Collins attends the Premiere for Netflix's "Emily In Paris" Season 4 at The Egyptian Theatre Hollywood in Los Angeles, California, US, August 14, 2024. (Reuters)

Netflix saw a more than 150% surge in upfront ad commitments for this year, the streaming giant said on Tuesday, thanks in part to the National Football League (NFL) games coming to the platform on Christmas Day.

In its second year of upfront negotiations — where networks and media companies aim to secure ad commitments for upcoming shows — Netflix successfully closed advertising deals with all major holding companies and independent agencies.

The California-based company secured partnerships for several high-profile properties, including the popular series "Squid Game" and "Wednesday," as well as the upcoming movie "Happy Gilmore 2."

It also closed deals for live events, including WWE Raw and the Christmas Day NFL games.

As competition intensifies in the streaming space, major players like Warner Bros Discovery's Max and Walt Disney's Disney+ have also turned to ad-supported plans and streaming bundles to boost growth.

Streaming services are also increasingly investing in sports content to attract a larger, younger audience and more advertisers willing to pay for premium live sports content.

Facing saturation in subscriber growth in the United States, Netflix has been beefing up its advertising business, although the business is not expected to become a primary driver of revenue growth until at least 2026.

The company last month reported its ad tier membership grew 34% sequentially in the second quarter.

Netflix introduced an ad-supported tier of the service in November 2022 as it tried to offset escalating costs of creating original content and licensing deals to keep viewers on the platform.

The cheaper, ad-supported plan hit 40 million global monthly active users in May.