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Hollywood Lands a Much-Needed Box Office Hit with ‘A Minecraft Movie’

Jack Black poses for photographers with a model wolf character from the film, upon arrival at the World premiere of "A Minecraft Movie" on Sunday, March 30, 2025, in London. (AP)
Jack Black poses for photographers with a model wolf character from the film, upon arrival at the World premiere of "A Minecraft Movie" on Sunday, March 30, 2025, in London. (AP)
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Hollywood Lands a Much-Needed Box Office Hit with ‘A Minecraft Movie’

Jack Black poses for photographers with a model wolf character from the film, upon arrival at the World premiere of "A Minecraft Movie" on Sunday, March 30, 2025, in London. (AP)
Jack Black poses for photographers with a model wolf character from the film, upon arrival at the World premiere of "A Minecraft Movie" on Sunday, March 30, 2025, in London. (AP)

Hollywood needed “A Minecraft Movie” to be a hit, and it delivered in its opening weekend, significantly narrowing this year's box office deficit.

No one guessed just how big it would be. In its first few days in theaters, the movie earned a staggering $157 million in ticket sales from theaters in the US and Canada, according to studio estimates Sunday. Internationally, it’s looking at an additional $144 million for a global debut of $301 million. And with school spring breaks ongoing, “A Minecraft Movie” is just getting started.

“We're just thrilled that audiences are responding and that everyone's going to the theater,” said Pamela Abdy, the co-chair and CEO of the Warner Bros. Motion Picture Group.

Not only is it the biggest opening of 2025, “A Minecraft Movie” also broke the record for a video game adaptation, a distinction previously held by “The Super Mario Bros. Movie” ($146 million). Going into the weekend, analysts projected “Minecraft” might hit $80 million. Instead, it nearly doubled that figure.

“You can’t underestimate the value of earnest, entertaining, joyous cinema,” said Michael DeLuca, also co-chair and CEO. “People really want an escape, especially when it involves the whole family.”

Nothing is guaranteed in the movie business, but an offering based on the best-selling video game of all time makes for a good start. It hardly mattered that the block-based game doesn’t exactly have a narrative. Many of its 200 million active monthly players turned out in droves anyway.

DeLuca said it’s one of the “broadest playing movies” they’ve ever seen, meaning it’s working in all sizes of cinemas all over the world.

The PG-rated movie, directed by Jared Hess (“Napoleon Dynamite”), was a co-production of Legendary Entertainment and Warner Bros. It cost a reported $150 million to make, not including marketing and promotion expenses. Jack Black and Jason Momoa lead the ensemble cast (Danielle Brooks, Emma Myers and Sebastian Eugene Hansen). Their characters are transported into an imaginative dimension called the Overworld and need to go on a dangerous, and immensely silly, adventure to get home.

“We made the movie for the fans and the fans exceeded our expectations,” DeLuca said.

Critics were largely mixed on “A Minecraft Movie,” but audiences gave it a more promising B+ CinemaScore and 4/5 stars in PostTrak exit polls. Men made up around 62% of the audience, and 64% were under the age of 25. Warner Bros. went big on its release, opening the film in 4,263 locations domestically and 36,000 screens internationally.

“Younger audiences love going to the movie theater, believe it or not,” said Paul Dergarabedian, the senior media analyst for Comscore. “This is the perfect small screen to big screen alliance. It became a must-see theatrical event. Awareness was off the charts.”

Video game adaptations have had some pivotal successes in recent years, including “The Super Mario Bros. Movie,” the “Sonic” series and “Five Nights at Freddy’s.”

“Video games were once a genre that had very mixed results at the box office, but the code has finally been cracked,” Dergarabedian said.

Second place at this week's box office went to the Jason Statham action pic “A Working Man," which added $7.3 million in its second weekend. Third place was occupied by the second installment in the episodic “The Chosen: Last Supper” series. Part two (made up of episodes three through five) earned $7 million over the weekend. The third and final batch of episodes arrive in theaters on April 11.

“Snow White” slid to fourth place in its third weekend, bringing in $6.1 million. It's now made over $168 million globally.

It’s been a difficult start to 2025 for Hollywood and movie theaters, with disappointments including “Snow White” and “Mickey 17.” But one hit can change the tides significantly, especially with in-theater marketing pushes in full swing for the pivotal summer movie season, which kicks off the first weekend in May.

Before this weekend, the box office was running at a 13% deficit compared with last year. Now the gap is down to 5%.

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Entertainment

Hollywood Studios and Actors’ Union Find Common Ground on AI

SAG-AFTRA chief negotiator Duncan Crabtree-Ireland attributed the mostly drama-free agreements with studios during this round of negotiations to a new mindset. (AFP)
SAG-AFTRA chief negotiator Duncan Crabtree-Ireland attributed the mostly drama-free agreements with studios during this round of negotiations to a new mindset. (AFP)
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Hollywood Studios and Actors’ Union Find Common Ground on AI

SAG-AFTRA chief negotiator Duncan Crabtree-Ireland attributed the mostly drama-free agreements with studios during this round of negotiations to a new mindset. (AFP)
SAG-AFTRA chief negotiator Duncan Crabtree-Ireland attributed the mostly drama-free agreements with studios during this round of negotiations to a new mindset. (AFP)

As Hollywood's performers cast their ballots to approve the latest negotiated contract, union leaders say they have made some progress in conversations with studio bosses since the massive strike in 2023, especially when it comes to concerns about artificial intelligence.

SAG-AFTRA chief negotiator Duncan Crabtree-Ireland attributed the mostly drama-free agreements in this round of negotiations to a new mindset, "because the studios and streamers came to the table with a different perspective."

With 160,000 members working in film, television and video games, SAG-AFTRA is the largest and most influential union of its kind globally.

Members of the actors' union are voting on a newly negotiated agreement that was approved by the national board earlier this month, ahead of the current contract's expiration at the end of June.

"The tone of the negotiation was much more collaborative and a lot more creativity was brought by both sides, so I really believe that the 2023 strikes -- while they were very difficult for all of us -- did help effectuate a reset in the relationship between the studios and the unions in general," Crabtree-Ireland told AFP.

Approval would mean avoiding a repeat of disastrous 2023 strikes that shuttered productions, costing studios billions of dollars, while actors stood their ground against AI and other issues.

- AI's evolutions -

The strike by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) lasted 118 days, with star-studded picket lines outside major studios in Los Angeles and New York, marking the longest such revolt in Hollywood history.

AI technology was a sticking point for many, and that tension persists, Crabtree-Ireland said.

"They do feel more secure than they did in 2023 but there's still a very, very strong concern about AI -- and especially because the generative AI tools have advanced so much in the last three years," he said.

The latest agreement does not close the door on AI, but it does introduce new protections.

Under the new contract, digital replicas -- which use AI or any technology to replicate an actual living or deceased performer -- must "have informed consent and fair compensation," Crabtree-Ireland said.

The contract allows for limited use of synthetics, under "unusual circumstances," when a generative AI system can be used to create a character who is not based on any actual person in the world.

"There's now process in place which would require the companies to come to the union if they want to use a synthetic in a project, they have to demonstrate to us that this synthetic brings a significant additional value to the production," Crabtree-Ireland said.

"While this doesn't rise quite to the level of a complete prohibition, it's a very strong disincentive."

Voting on the latest contract closes June 4.

Entertainment

Oscar-Winning ‘Star Wars’ Editor Marcia Lucas Dies at 80

Marcia Lucas, wife of director George Lucas, right, carries her Oscar statuette as they arrive at a post Academy Awards party at the Beverly Hilton Hotel in Los Angeles, April 4, 1978. (AP)
Marcia Lucas, wife of director George Lucas, right, carries her Oscar statuette as they arrive at a post Academy Awards party at the Beverly Hilton Hotel in Los Angeles, April 4, 1978. (AP)
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Oscar-Winning ‘Star Wars’ Editor Marcia Lucas Dies at 80

Marcia Lucas, wife of director George Lucas, right, carries her Oscar statuette as they arrive at a post Academy Awards party at the Beverly Hilton Hotel in Los Angeles, April 4, 1978. (AP)
Marcia Lucas, wife of director George Lucas, right, carries her Oscar statuette as they arrive at a post Academy Awards party at the Beverly Hilton Hotel in Los Angeles, April 4, 1978. (AP)

Marcia Lucas, who won an Oscar as editor of the original 1977 “Star Wars" and was part of a group of women whose editing was essential to film's New Hollywood era, has died, a lawyer for her family said Friday. She was 80.

Lucas, who was married to “Star Wars” creator George Lucas from 1969 to 1983, died Wednesday from metastatic cancer, attorney Deidre Von Rock said in an email to The Associated Press. She died in Rancho Mirage, California, surrounded by loved ones, Von Rock said.

Marcia Lucas was the editor on 1983's “Return of the Jedi” and the pre-“Star Wars” George Lucas-directed films “THX 1138” and “American Graffiti.”

She was also part of the editing team for director Martin Scorsese's 1970s films “Taxi Driver,” “Alice Doesn't Live Here Anymore” and “New York, New York.”

Editor was a rare senior creative position where a woman could find a foothold in Hollywood. Marcia Lucas became one of several women whose work in the editing chair made sense of the work of the overwhelmingly male directors of the New Hollywood of the late 1960s through the early 1980s, including Dede Allen, editor of “Bonnie and Clyde” and “Dog Day Afternoon”; Verna Fields, editor of “Paper Moon” and “Jaws"; and Thelma Schoonmaker, editor of most of Scorsese's films starting with 1980's “Raging Bull.”

Lucas was often called the unsung hero of “Star Wars,” the original film that after sequels, prequels and spinoffs has come to be known by its subtitle, “A New Hope.”

She convinced her then-husband that he should have Obi-Wan Kenobi, played by Alec Guinness, die in his lightsaber battle with Darth Vader and become a spirit guide to Mark Hamill's Luke Skywalker.

And she had to make sense of raw footage that could have been a mess in the wrong hands, including the climactic rebel attack on the Death Star.

“It was extremely complex and we had 40,000 feet of dialogue footage of pilots saying this and that. And she had to cull through all that, and put in all the fighting as well,” George Lucas told Rolling Stone in an interview a few months after the film came out. “Nobody really has ever tried to interweave an actual plot story into a dogfight, and we were trying to do that."

Lucas was born Marcia Griffin in Modesto, California shortly after the end of World War II. She moved to Los Angeles with her mother after her parents divorced when she was a small child.

She began working as a film librarian and moved into working as an editor on commercials, trailers and promotional films. She was an assistant editor on the documentary “Journey to the Pacific” for Fields, who also hired George Lucas, then a film student at the University of Southern California.

The couple became engaged soon after. Their marriage would essentially end in 1982, but they kept their divorce under wraps until after the release of “Return of the Jedi” in 1983. Marcia Lucas was then married to Tom Rodrigues, a production manager at the Skywalker Ranch production center, from 1983 to 1993.

She is survived by her daughters, Amanda Lucas and Amy Soper, and grandchildren Felix Hallikainen, Aeliana Hallikainen and Knox Soper.

"Her influence on film is indelible, but those who knew her best will remember the way she made life feel more vivid, more beautiful, more fun, and more full of love,” a family statement said. “Her work was known for its emotional intelligence, rhythm, and humanity — a rare ability to find the truth of a scene and bring heart, momentum, and clarity to the screen.”

Entertainment

The Golden Trailer Awards: Hollywood’s ‘Oscars’ for Movie Previews

The gala started in 1999 when co-founders Monica Brady and Evelyn Watters were looking for a team to produce a trailer. (Getty Images/AFP)
The gala started in 1999 when co-founders Monica Brady and Evelyn Watters were looking for a team to produce a trailer. (Getty Images/AFP)
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The Golden Trailer Awards: Hollywood’s ‘Oscars’ for Movie Previews

The gala started in 1999 when co-founders Monica Brady and Evelyn Watters were looking for a team to produce a trailer. (Getty Images/AFP)
The gala started in 1999 when co-founders Monica Brady and Evelyn Watters were looking for a team to produce a trailer. (Getty Images/AFP)

The Golden Trailer Awards, which recognize the people behind Hollywood's best-made movie previews, returned for its 26th edition Thursday.

The gala started in 1999 when co-founders Monica Brady and Evelyn Watters were looking for a team to produce a trailer, only to find that those who worked in the field were practically anonymous.

"Trailer editors, the people creating some of the most memorable moments of the moviegoing experience, were completely unrecognized," Brady told AFP.

"They weren't credited on trailers, they weren't credited in films, and there wasn't even a directory to find them."

The pair, who remain as executive producers on the award show, oversaw 19 prizes given out during the inaugural ceremony in New York.

The ceremony was held in Los Angeles and recognized achievements in more than 100 categories.

The night's most coveted statuette for Best of Show went to the trailer for sci-fi movie "Project Hail Mary", starring Ryan Gosling, which was created by Wild Card Creative Group.

But what makes one movie trailer stand out from the rest?

"What makes a great trailer, first and foremost, is a great hook," Watters said.

- 'A tempting appetizer' -

An honoree will likely have "a fresh storyline, compelling characters, an emotional moment, and something audiences haven't seen before," she explained ahead of the ceremony.

"A winning trailer is a tempting appetizer, it is not the whole meal."

Taylor Engel, a creative director at Create Advertising Group -- which received 16 nominations this year for the company's work on trailers for "Sinners,Tron: Ares" and "Only Murders in the Building" -- said editing a trailer is like putting together pieces of a puzzle.

"We get materials at the beginning of the project, and it could be anything. Sometimes you get the movie, sometimes you get just dailies, you know, just the scenes that they shot," Engel said.

The challenge lies in combining the audio, video and editing effects to "tell maybe a different story or showcase the movie in some way."

Like film editing, movie trailers have evolved over the decades in Hollywood, and the crowded marketplace for attention has led to fierce competition.

Sometimes, the trailer ends up being better than the movie itself -- something that has become its own category in the Golden Trailer Awards.

Dubbed the "Golden Fleece," this year's nominees include trailers for the horror film "Shell" starring Elisabeth Moss and "The Strangers: Chapter 3."

- No AI used -

Despite the intense competition and demand, Engel said that the work in making movie trailers is not under the same pressure to utilize artificial intelligence as other sectors of Hollywood.

"Every cut is very specific in why you pair a shot with a certain piece of music," Engel said.

AI tools "may get better at recreating what's been done in the past, but what's exciting about trailers is when you see something that you've never seen before, you see it done in a different way," the creative director said.