Sleek Silhouettes, Flowers and a Protest Mark Hermes Show in Paris

TOPSHOT - Models present creations for Hermes during a show as part of the Paris Fashion Week Womenswear Spring/Summer 2024 in Paris on September 30, 2023. (Photo by JULIEN DE ROSA / AFP)
TOPSHOT - Models present creations for Hermes during a show as part of the Paris Fashion Week Womenswear Spring/Summer 2024 in Paris on September 30, 2023. (Photo by JULIEN DE ROSA / AFP)
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Sleek Silhouettes, Flowers and a Protest Mark Hermes Show in Paris

TOPSHOT - Models present creations for Hermes during a show as part of the Paris Fashion Week Womenswear Spring/Summer 2024 in Paris on September 30, 2023. (Photo by JULIEN DE ROSA / AFP)
TOPSHOT - Models present creations for Hermes during a show as part of the Paris Fashion Week Womenswear Spring/Summer 2024 in Paris on September 30, 2023. (Photo by JULIEN DE ROSA / AFP)

Hermes artistic director Nadege Vanhee-Cybulski evoked a country garden for her spring show at Paris Fashion Week on Saturday, seating the audience among wildflowers and grassy borders as she showed sleek coats, silk skirts and slim, skin-baring dresses.
Models marched down a runway strewn with vegetation, wearing monochrome looks mostly in taupe or crimson, including fitted leather dresses that molded to the body. Coats were also tailored in leather, or cashmere.
The show was briefly interrupted when, about halfway through, a protestor jumped from the audience onto the runway, holding up a sign that called for the label to stop using exotic skins such as crocodile or ostrich hides.
Audience member Bryanboy, a digital creator whose real name is Bryan Yambao and who regularly attends runway shows, leapt out of his seat and snatched the banner away from the protester.
"It's rude to disrupt a show that people have been working on for months," he told Reuters after the show.
"I love an Hermes exotic," he said, gesturing towards his leather bag.
There have been several incidents involving protesters disrupting catwalk shows this season, including at a Coach show in New York.



80-year-old LL Bean Staple Finds New Audience as Trendy Bag

Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)
Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)
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80-year-old LL Bean Staple Finds New Audience as Trendy Bag

Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)
Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)

L.L. Bean created it 80 years ago to haul heavy blocks of ice. Now it's a must-have summer fashion accessory, The Associated Press reported.

The simple, sturdy canvas bag called the Boat and Tote is having an extended moment 80 years after its introduction, thanks to a social media trend in which they're monogrammed with ironic or flashy phrases.

New Yorker Gracie Wiener helped get it started by ordering her humble bags from L.L. Bean monogrammed with “Psycho” and then “Prada,” the pricey Italian luxury brand, instead of just her name or initials, and posting about them on Instagram. Then others began showcasing their own unique bags on TikTok.

Soon, it wasn’t enough to have a bag monogrammed with “Schlepper,” “HOT MESS,” “slayyyy” or “cool mom.” Customers began testing the limits of the human censors in L.L. Bean’s monogram department, which bans profanity “or other objectionable words or phrases,” with more provocative wording like “Bite me,” “Dum Blonde” and “Ambitchous.”

Social media fueled the surge, just as it did for Stanley’s tumblers and Trader Joe’s $2.99 canvas bags, which were once selling on eBay for $200, said Beth Goldstein, an analyst at Circana, which tracks consumer spending and trends.
The tote’s revival came at a time when price-conscious consumers were forgoing expensive handbags, sales of which have weakened, and L.L. Bean’s bag fit the bill as a functional item that’s trendy precisely because it’s not trendy, she said. L.L. Bean's regular bags top out at about $55, though some fancier versions cost upward of $100.
“There’s a trend toward the utilitarian, the simple things and more accessible price points,” she said, and the customization added to the appeal: “Status items don’t have to be designer price points.”

L.L. Bean’s tote was first advertised in a catalog as Bean’s Ice Carrier in 1944 during World War II, when ice chests were common. Then they disappeared before being reintroduced in 1965 as the Boat and Tote.

These days, they’re still made in Maine and are still capable of hauling 500 pounds of ice, but they are far more likely to carry laptops, headphones, groceries, books, beach gear, travel essentials and other common items.

Those snarky, pop-oriented phrases transformed them into a sassy essential and helped them spread beyond Maine, Massachusetts’ Cape Cod and other New England enclaves to places like Los Angeles and New York City, where fashionistas like Gwyneth Paltrow, Reese Witherspoon and Sarah Jessica Parker are toting them — but not necessarily brandished with ironic phrases.

“It’s just one of those things that makes people smile and makes people laugh, and it’s unexpected,” said Wiener, who got it all started with her @ironicboatandtote Instagram page, which she started as a fun side hustle from her job as social media manager for Air Mail, a digital publication launched by former Vanity Fair Editor-in-Chief Graydon Carter.

The folks at L.L. Bean were both stunned and pleased by the continuing growth. For the past two years, the Boat and Tote has been L.L. Bean’s No. 1 contributor to luring in new customers, and sales grew 64% from fiscal years 2021 to 2023, spokesperson Amanda Hannah said.

The surge in popularity is reminiscent of L.L. Bean’s traditional hunting shoe, the iconic staple for trudging through rain and muck, which enjoyed its own moment a few years back, driven by college students.