L'Oreal Shares Down After Q3 Sales Disappoint 

Model Cindy Bruna presents a creation during a public show named "Walk Your Worth" organized by French cosmetics group L'Oreal near the Eiffel Tower as part of Paris Fashion Week, in Paris, France, October 1, 2023. (Reuters)
Model Cindy Bruna presents a creation during a public show named "Walk Your Worth" organized by French cosmetics group L'Oreal near the Eiffel Tower as part of Paris Fashion Week, in Paris, France, October 1, 2023. (Reuters)
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L'Oreal Shares Down After Q3 Sales Disappoint 

Model Cindy Bruna presents a creation during a public show named "Walk Your Worth" organized by French cosmetics group L'Oreal near the Eiffel Tower as part of Paris Fashion Week, in Paris, France, October 1, 2023. (Reuters)
Model Cindy Bruna presents a creation during a public show named "Walk Your Worth" organized by French cosmetics group L'Oreal near the Eiffel Tower as part of Paris Fashion Week, in Paris, France, October 1, 2023. (Reuters)

L’Oreal shares fell on Friday, sinking to their lowest level since March, after a larger-than-expected hit to its travel retail business in Asia and disappointing sales of its luxury division as inflation and a choppy economic environment curb high-end spending.

Shares were down 2.6% in early trading, the lowest performer on the Paris CAC-40 index.

A slowdown in the luxury division was most likely expected after LVMH’s perfume and cosmetics division slightly missed expectations last week, but 3.2% growth versus consensus expectations of 12.2% likely comes as a negative surprise to the market, Jefferies analysts said.

Analysts also pointed to a sharper-than-expected hit to business in Asia from tighter controls by the Chinese government of daigou resellers, who buy products at lower prices abroad and resell them at a discount in China.

Although weakness in North Asia because of travel retail issues and the luxury division was expected by investors, the scale of the miss "took us by surprise," analysts at Barclays said.



Sports Brand Puma Reports Flat First-Quarter Sales, Maintains 2025 Outlook 

A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
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Sports Brand Puma Reports Flat First-Quarter Sales, Maintains 2025 Outlook 

A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)

German sportswear brand Puma reported flat first-quarter sales and a decline in its profit margin on Thursday, and maintained its 2025 outlook, excluding any impact from US tariffs.

Puma replaced its CEO last month after a string of profit warnings as the company struggled to drive consistent sales growth, with its new shoes ranges like the Speedcat not doing as well as the company had expected.

Shares were up around 2% in early trading on Thursday. Puma's stock is down 47% since the start of the year, as missed sales and profit expectations weigh.

First-quarter sales of 2.08 billion euros ($2.35 billion) were slightly better than analysts' average forecast of 2.04 billion euros, and up 0.1% from the first quarter of last year.

Weaker sales to retailers in the US and China drove Puma's wholesale business - its main sales driver - down by 3.6%, but stronger online sales helped its direct-to-consumer business grow 12% to 546.5 million euros.

Puma has named former Adidas sales chief Arthur Hoeld as its new CEO to turn performance around. The board is leading the company until Hoeld takes over on July 1.

The company's gross profit margin for the first quarter declined by 0.6 percentage points to 47%.

Puma stuck to its 2025 outlook for "low-to mid-single-digit" sales growth, but said that excludes any impact from US tariffs.

It has already reduced its US imports from China, which are subject to tariffs of 145%, Chief Financial Officer Markus Neubrand said.

Like its competitors Adidas and Nike, Puma would be hit hard if US President Donald Trump reinstates steep tariffs on Southeast Asia, currently paused until July.

Puma buys 28% of its products from factories in China, with Vietnam a close second at 26%, and Cambodia producing 16%.

It plans to cut 500 corporate positions globally by the end of the second quarter as part of a cost-cutting drive, Neubrand said in March.