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Prada CEO Says it Aims to Double Business in China in Medium Term

A mannequin is pictured in a giant ornament in a Christmas display window at the Prada store on on 5th Avenue in Manhattan in New York City, US, December 5, 2023. REUTERS/Mike Segar
A mannequin is pictured in a giant ornament in a Christmas display window at the Prada store on on 5th Avenue in Manhattan in New York City, US, December 5, 2023. REUTERS/Mike Segar
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Prada CEO Says it Aims to Double Business in China in Medium Term

A mannequin is pictured in a giant ornament in a Christmas display window at the Prada store on on 5th Avenue in Manhattan in New York City, US, December 5, 2023. REUTERS/Mike Segar
A mannequin is pictured in a giant ornament in a Christmas display window at the Prada store on on 5th Avenue in Manhattan in New York City, US, December 5, 2023. REUTERS/Mike Segar

Prada has ambitions to double its business in China over the medium term, Gianfranco D'Attis, chief executive of the Italian luxury fashion house's flagship brand, said on Wednesday.
"That means increasing our investments," D'Attis said in a group interview in Shanghai.
Prada will have bigger stores, more local products and more events in China, he added.
D'Attis, a former Dior executive who took the helm of the Prada brand in January, also said that it hoped to develop a hospitality concept as part of its worldwide distribution strategy, including in China, possibly in 2024-2025, Reuters reported.
The group, whose brands also include classic English shoemaker Church's, reported a 10% rise in third quarter revenues in November, saying that a strong performance in Asia and Europe helped to compensate for weakness in the Americas.

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Christian Dior ‘Designer of Dreams’ Exhibition Opens in Riyadh

Running from November 21 to April 2, the exhibition invites visitors on an artistic journey through the exceptional creativity of Dior's creative directors. SPA
Running from November 21 to April 2, the exhibition invites visitors on an artistic journey through the exceptional creativity of Dior's creative directors. SPA
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Christian Dior ‘Designer of Dreams’ Exhibition Opens in Riyadh

Running from November 21 to April 2, the exhibition invites visitors on an artistic journey through the exceptional creativity of Dior's creative directors. SPA
Running from November 21 to April 2, the exhibition invites visitors on an artistic journey through the exceptional creativity of Dior's creative directors. SPA

The "Christian Dior: Designer of Dreams" exhibition was officially inaugurated by Faisal Bafarat, CEO of the General Entertainment Authority, at the Saudi National Museum, as part of the Riyadh Season festivities.
Running from November 21 to April 2, the exhibition invites visitors on an artistic journey through the exceptional creativity of Dior's creative directors, showcasing iconic designs from 1947 to the present day.
A standout feature of the exhibition is a section inspired by the AlUla oasis, a historical treasure in the Madinah region. The section captures the natural beauty of the desert with designs that reflect the sun's golden rays over the dunes, seamlessly blending heritage with contemporary sophistication. Visitors can also enjoy the event's "Dior Café," adding elegance to the experience.
The exhibition presents a rare opportunity for fashion and art enthusiasts to explore the rich history of one of the world's most celebrated fashion houses.