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General Entertainment Authority, Elie Saab Join Forces to Redefine Fashion for Riyadh Season 2024

Lebanese fashion designer Elie Saab and his son, the brand's director, Elie Saab Jr. are seen during an interview with Reuters in Faqra, Lebanon. Reuters
Lebanese fashion designer Elie Saab and his son, the brand's director, Elie Saab Jr. are seen during an interview with Reuters in Faqra, Lebanon. Reuters
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General Entertainment Authority, Elie Saab Join Forces to Redefine Fashion for Riyadh Season 2024

Lebanese fashion designer Elie Saab and his son, the brand's director, Elie Saab Jr. are seen during an interview with Reuters in Faqra, Lebanon. Reuters
Lebanese fashion designer Elie Saab and his son, the brand's director, Elie Saab Jr. are seen during an interview with Reuters in Faqra, Lebanon. Reuters

General Entertainment Authority CEO Faisal Bafarat and renowned fashion designer Elie Saab have signed a memorandum of understanding in London to create a one-of-a-kind experience that intertwines fashion and entertainment during the upcoming Riyadh Season.
This initiative is part of a series of major global events that have recently attracted a substantial number of visitors. Saab will unveil the highly anticipated Riyadh Season Fall Collection 2025; the season is an event that holds great significance for the capital city.
Chairman of the General Entertainment Authority Turki Al Al-Sheikh, who attended the signing of the memorandum on Saturday, said: "In Riyadh Season, we strive to collaborate with the most prominent international names in various fields, including the fashion industry, to enrich entertainment options.”

“Elie Saab is one of the distinguished names in this field, and through the upcoming season, he will present designs that will be the talk of the fashion world."
Al Al-Sheikh extended his gratitude to Minister of Culture Prince Badr bin Abdullah bin Farhan and to Deputy Minister of Culture Hamed Fayez for their remarkable contributions to this endeavor.

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Fashion

Boohoo Pushes Ahead with Debenhams Rebrand despite Frasers’ Opposition

Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
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Boohoo Pushes Ahead with Debenhams Rebrand despite Frasers’ Opposition

Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)

British online fashion retailer Boohoo said on Friday it would rebrand as Debenhams Group even though opposition from top shareholder Frasers meant the name change for its holding company did not get shareholder approval.

At a general meeting, 62.04% of votes cast supported the official name change, falling short of the required 66% of votes, the company said.

"This general meeting was only related to the technical name change of the ultimate holding company," the company told Reuters in an email.

"While this will now remain the same, the company is absolutely moving forward as Debenhams Group."

Boohoo had announced its rebranding earlier this month.

Frasers, which owns just over 29% of Boohoo shares based on LSEG data, voted against the resolution.

Frasers, majority-owned by British retail tycoon Mike Ashley, in January unsuccessfully tried to oust Boohoo's co-founder from the board, and the companies have been involved in a long-running corporate tussle.

Boohoo, boosted by an online shopping surge during the coronavirus pandemic, has been facing supply chain issues, weak demand and stiff competition from e-commerce firms such as Shein and Temu.

The company has said it sees the Debenhams brand having the potential to achieve multi-billion pound gross merchandise value in the medium term.

In March, Boohoo appointed Phil Ellis, Debenhams' finance director, as its CFO, following the appointment of Dan Finley as the group's CEO late last year.