Birkenstock Beats Fourth-quarter Revenue Expectations on Strong Demand

FILE PHOTO: A shopper walks past a Birkenstock shoe store in London, Britain, October 11, 2023. REUTERS/Toby Melville/File Photo
FILE PHOTO: A shopper walks past a Birkenstock shoe store in London, Britain, October 11, 2023. REUTERS/Toby Melville/File Photo
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Birkenstock Beats Fourth-quarter Revenue Expectations on Strong Demand

FILE PHOTO: A shopper walks past a Birkenstock shoe store in London, Britain, October 11, 2023. REUTERS/Toby Melville/File Photo
FILE PHOTO: A shopper walks past a Birkenstock shoe store in London, Britain, October 11, 2023. REUTERS/Toby Melville/File Photo

Birkenstock beat analysts' expectations for fourth-quarter sales and forecast annual revenue above estimates on Thursday, in the German luxury sandal maker's first results since going public, betting on higher pricing and strong demand.
The company's sandals and clogs retail for as much as $350 a pair, and the strong results follow signs of ebbing global luxury demand, as well as lackluster sales expectations from Nike and JD Sports Fashion.
Sales are getting a lift from the company's investments to tap into the post-pandemic move away from formal dressing to more casual and informal wear, mainly in the US.
The company's quarterly revenue rose to 374.54 million euros ($407.7 million) from 321.61 million euros a year earlier, compared with market expectations of 357.39 million euros, according to LSEG data.
The company forecast fiscal 2024 revenue to be between 1.74 billion euros and 1.76 billion euros, compared to analysts' expectations of 1.72 billion euros.
Shares ended 2023 about 19% higher after a disappointing market debut in October.



H&M to Close Digital Outlet Afound

The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
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H&M to Close Digital Outlet Afound

The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)

H&M will close down digital fashion outlet Afound later this year due to weak demand, the Swedish group said in a statement on Wednesday.
"When evaluating Afound's current position, we don't see enough demand, partly because brands increasingly choose to use their own channels for sales, to further strengthen their customer relationships," H&M said.
Launched in 2018 as an outlet business with physical stores to sell marked-down clothes from many external brands, Afound later tweaked its strategy to expand online.
Afound sold clothes in seven European countries including Sweden, Germany and the Netherlands, according to its website.