DJWE Promotes 20th Edition with Irina Shayk, Thierry Henry

Irina Shayk and Thierry Henry from DJWE's promotion film.
Irina Shayk and Thierry Henry from DJWE's promotion film.
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DJWE Promotes 20th Edition with Irina Shayk, Thierry Henry

Irina Shayk and Thierry Henry from DJWE's promotion film.
Irina Shayk and Thierry Henry from DJWE's promotion film.

The countdown for the Doha Jewelry and Watches Exhibition (DJWE) has started, and so have the preparations to host thousands of guests from the industry and around 500 luxury brands.

For over two decades, DJWE has emphasized its position, not only as a showcase of the world’s most exclusive jewelry and timepieces, but also as “a key driver of development and advancement, promoting Qatar’s position as one of the fastest growing tourism destinations in the region,” said Hessa Al-Thani, head of marketing planning at Qatar Tourism.

Running from February 5 to 11, the exhibition promises its visitors a wide variety of creations and special editions.

The preparation for the highly anticipated event started months ago. Visit Qatar unveiled its new “Jewelry Connoisseurs” campaign for the event, featuring supermodel Irina Shayk and iconic French football Thierry Henry.

Directed by Luca Caon and fashion photographer Rowan Papier, the film shows the two stars with an exclusive collection of extraordinary jewelry and timepieces with the support from the five biggest exhibitors of the event: 51 East, Ali bin Ali, Alfardan Jewelry, Al Majed and Bulgari.

While Shayk and Henry come from two different worlds, they are both passionate about fancy jewelry and timepieces, and this passion clearly manifests in the promotion campaign. The film shows the supermodel and footballer arriving at the exhibition and exploring what it has to offer.

“Throughout my career, I have always appreciated the best in design and luxury. I am a keen follower of the watches industry and admire the dedication, expertise and years of training required for the creation of a timepiece. I am really excited to experience the entire Doha exhibition and all that it has to offer and will be on the lookout for special pieces, designers, and craftsmen,” said Henry, commenting on his film debut for DJWE.

“I am happy and eager for more exploration, and I know their pieces will become family heirlooms to be passed down generation after generation,” said Shayk.

Acclaimed Director Luca Caon and photographer Rowan Papier created a masterpiece of beauty and intrigue. “What is very interesting about this film is that it is of a hybrid genre, between a commercial and fashion film,” said Caon.



Hermes 2Q Sales Rise 13% on Continued Appetite for High-End Luxury

People stand with Hermes shopping bags as they wait at a traffic light in Tsim Sha Tsui, a bustling shopping hotspot, in Hong Kong, China December 5, 2023. (Reuters)
People stand with Hermes shopping bags as they wait at a traffic light in Tsim Sha Tsui, a bustling shopping hotspot, in Hong Kong, China December 5, 2023. (Reuters)
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Hermes 2Q Sales Rise 13% on Continued Appetite for High-End Luxury

People stand with Hermes shopping bags as they wait at a traffic light in Tsim Sha Tsui, a bustling shopping hotspot, in Hong Kong, China December 5, 2023. (Reuters)
People stand with Hermes shopping bags as they wait at a traffic light in Tsim Sha Tsui, a bustling shopping hotspot, in Hong Kong, China December 5, 2023. (Reuters)

Birkin-bag maker Hermes reported a 13% rise in second-quarter sales on Thursday, demonstrating the continued appetite from wealthy shoppers for its luxury handbags, even as less affluent consumers pull back.

Sales at the French luxury group grew to 3.7 billion euros ($4.02 billion), a 13% organic sales rise that strips out currency fluctuations. The figure was in line with analyst expectations, according to a Visible Alpha consensus.

Operating profit for the first half was 3.1 billion euros, compared to a forecast from consensus provider Visible Alpha for 3.2 billion.

One of the most steady performers in the luxury goods sector -- even as economic conditions worsen -- the French group's results stand out after a string of disappointing earnings updates from peers which have raised investor concern about uncertain prospects for the sector in the coming months.

Hermes' famously classic designs and tight management of production and stock have helped reinforce the label's aura of exclusivity, and CEO Axel Dumas told reporters the company had seen "no big interruption in trends".

However, he said Hermes was seeing slightly less traffic with aspirational clients, which was impacting higher volume products like fashion accessories.