UK Retailer Superdry Downbeat on Recovery after Weak Christmas

FILE PHOTO: A woman walks past a window display at a Superdry store in London, Britain, March 1, 2019. REUTERS/Toby Melville/File Photo
FILE PHOTO: A woman walks past a window display at a Superdry store in London, Britain, March 1, 2019. REUTERS/Toby Melville/File Photo
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UK Retailer Superdry Downbeat on Recovery after Weak Christmas

FILE PHOTO: A woman walks past a window display at a Superdry store in London, Britain, March 1, 2019. REUTERS/Toby Melville/File Photo
FILE PHOTO: A woman walks past a window display at a Superdry store in London, Britain, March 1, 2019. REUTERS/Toby Melville/File Photo

Britain's fashion retailer Superdry said on Friday it does not expect market conditions to improve in the near term after a tough Christmas season, and added that Chief Financial Officer Shaun Wills will leave the company by the end of March.
"A challenging consumer retail market, set against a backdrop of macro-economic uncertainty and some remarkably unseasonal weather conditions have all combined to weaken the financial performance of the Group," CEO Julian Dunkerton said in a statement.
The struggling fashion retailer, known for its jackets and clothing inspired by American vintage styles and Japanese graphics, reported a 13.7% drop in group sales for the 12-week period ended Jan. 20.
The company reiterated its expectations for full-year profitability to be dented by a weak trading environment.
Superdry named Giles David as its interim CFO, effective Jan. 29.
The London-listed company recorded an adjusted loss before tax for the six-month period ended Oct. 28 of 25.3 million pounds ($32.1 million) from 13.6 million pounds last year.



H&M to Close Digital Outlet Afound

The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
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H&M to Close Digital Outlet Afound

The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)

H&M will close down digital fashion outlet Afound later this year due to weak demand, the Swedish group said in a statement on Wednesday.
"When evaluating Afound's current position, we don't see enough demand, partly because brands increasingly choose to use their own channels for sales, to further strengthen their customer relationships," H&M said.
Launched in 2018 as an outlet business with physical stores to sell marked-down clothes from many external brands, Afound later tweaked its strategy to expand online.
Afound sold clothes in seven European countries including Sweden, Germany and the Netherlands, according to its website.