Burberry Presents Star-studded Moody Autumnal Collection

A person walks past a Burberry store undergoing refurbishment on New Bond Street in London, Britain, March 11, 2023. REUTERS/Henry Nicholls
A person walks past a Burberry store undergoing refurbishment on New Bond Street in London, Britain, March 11, 2023. REUTERS/Henry Nicholls
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Burberry Presents Star-studded Moody Autumnal Collection

A person walks past a Burberry store undergoing refurbishment on New Bond Street in London, Britain, March 11, 2023. REUTERS/Henry Nicholls
A person walks past a Burberry store undergoing refurbishment on New Bond Street in London, Britain, March 11, 2023. REUTERS/Henry Nicholls

Burberry's creative director, Daniel Lee, on Monday showed his third brief at London Fashion Week, which is celebrating its 40th anniversary, with an ode to the brand's outdoor heritage for the luxury house's autumn-winter 2024 collection.
Set in a dark marquee in London's Victoria Park where guests sat on big fluffy brown cushions, songs from late British singer Amy Winehouse set the mood for the night.
The star-studded show was attended by actress Olivia Coleman, US Vogue Editor in Chief Anna Wintour, model Jourdan Dunn, and Irish actor Barry Keoghan among others, Reuters.
Monday's show heavily featured outerwear and sporty silhouettes with bomber jackets and Burberry's iconic trench coat that sat alongside flowy beaded and velvet dresses.
It noticeably lacked the brand's new signature 'Knight Blue', the same color featured in its "takeover" of British department store Harrods this month.
Models walked down a grass runway on chunky-soled leather boots, parading leather and faux-fur coats in shades of muted green and brown, oversized stripy suit jackets and trousers with sipper detailing.
British models Naomi Campbell, Agyness Deyn and Lily Cole were among those sashaying on the catwalk.
Burberry's famous beige, black and red check was reimagined into the moody Autumnal color palette and featured on the inside of floor-sweeping skirts with long slits down the side.
Accessories included checked umbrellas, large canvas, leather and faux-fur bags in cream, brown and green - often adorned with gold detailing - and paired with scarves worn over the head.
Lee, who was behind the revamp of Italian fashion brand Bottega Veneta, is facing pressure to produce a winning collection for Burberry which is battling a slowdown in demand for luxury goods.
The 168-year-old company issued a warning on its profits in January, a setback for Chief Executive Jonathan Akeroyd who is seeking to reposition the brand as "modern British luxury".



Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
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Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)

Fast-fashion giant Shein, known for its $5 tops and $10 dresses, will open a pop-up store in Johannesburg, South Africa in August as the online retailer aims to expand its brand recognition in the country.

Shein, founded in China, and its rival Temu have aggressively expanded worldwide as online shopping has surged after the COVID pandemic. They have been accused of exploiting tax loopholes by exporting China-made products in small quantities to avoid higher duties.

Shein will open its pop-up store from Aug. 2-11 as an "exhibition space" for customers to try on trendy fashion and lifestyle products and order them online at a discount, the company said in its South African Instagram post on Tuesday.

Local influencers were tapped for a pre-opening marketing campaign.

Brick-and-mortar and online fashion retailers have urged South African regulators to impose a 45% import duty on all clothing item imports, no matter the price, to level the playing field. Shein, which is planning to go public in Britain, taps a network of largely China-based suppliers which take small initial orders and scale up based on demand.

A Shein spokesperson told Reuters the retailer is engaging with South African regulators to ensure its continued compliance with local laws.

"That said, such tax measures are not critical to the success of our business or the competitive prices we offer our consumers. We keep our prices affordable through our technology-based on-demand business model and flexible supply chain," the spokesperson added.