Prada Gives New Meaning to Bows and Aprons, Historic Elements of Women’s Wardrobe, for Next Season 

Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)
Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)
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Prada Gives New Meaning to Bows and Aprons, Historic Elements of Women’s Wardrobe, for Next Season 

Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)
Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)

Don’t call them nostalgic, the bows and aprons, silken slips and hats that filled the Prada runway. Miuccia Prada and Raf Simons recovered elements of a women’s wardrobe history and reconstituted them into something “modern.”

“It’s a history of women,” Prada told reporters backstage at the fall-winter 2024-25 preview show on Thursday. This act of reinventing items fished from deep inside the closet “frees them from their cage,” Prada said, giving them new meaning.

The looks are modular. Woolen aprons, facing front or back, partially obscure slip skirts, closing with bows or floral appliques — the silken touches defy the male silhouette. The skirt combos are paired with an accompanying jacket with a silken back panel, or twinsets in bold color combinations, royal red and purple, yesteryear olive and pink.

Shift dresses are covered in the front with wispy, monochrome tabs that flutter with each step. Masculine elements include skirts cuffed at the hem and Varsity letter jacket emblazoned with a “P” for wannabe athletes that never made the cut. Cocktail dresses feature big bows and a fur collar.

The color palette is mostly dark neutral, punctuated by colorful hats in aubergine or turquoise that elongate the form. In velvet they have the feeling of a Beehive, covered with feathers of a mod 1960s brushed do. The Prada Cleo bag has an oversized shoulder strap. Bags also fasten to the wrist with a leather strap.

“I always choose to work with pieces from history because for me history teaches us everything, in every field from politics to fashion to art. Anything we are comes from our past,” Prada said.

The show, she said, was meant as a gesture of “goodness,” something needed as an antidote to aggression, “especially in these times.” In that vein, models walked with their hands clutching their breasts, in a protective gesture.

“Fashion is also about love,” Simons added. “The love of beauty, the love of history.”

Emma Watson, Tracy Ellis Ross and Gwendoline Christie took front-row seats in the Prada showroom, perched above a plexiglass runway covering scattered fall leaves.



Kering Posts 11% Drop in Q2 Sales, Sees Weak Second Half

The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
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Kering Posts 11% Drop in Q2 Sales, Sees Weak Second Half

The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)

Kering reported a bigger-than-expected drop in second-quarter sales and forecast a weak second half, as the French luxury group struggles to revive its key label Gucci and worries grow about a prolonged downturn in high-end spending.

Sales at the French luxury group which owns labels Gucci, Boucheron and Balenciaga, fell to 4.5 billion euros ($4.9 billion), an 11% drop on an organic basis, which strips out currency effects and acquisitions.

The figure was below analyst expectations for a 9% drop, according to a Visible Alpha consensus.

It also said second-half operating income could fall by around 30%, following a 42% drop in the first half.

Sales at Gucci fell 19%, showing no improvement from the first quarter, and below analyst expectations for a 16% decline, according to a Visible Alpha consensus.

Kering has been revamping Gucci, the century-old Italian fashion house which accounts for half of group sales and two-thirds of profit.

Minimalist designs from new creative director Sabato de Sarno, which began trickling into stores earlier this year, are key to the design reset and push upmarket, in a bid to cater to wealthier clients who are more immune to economic headwinds.

Kering chief financial officer Armelle Poulou told reporters that the designs had been well received and the rollout was on track.

But the efforts have been complicated by a downturn in the global luxury market, while China's rebound - traditionally Gucci's most coveted market - was clouded by a property crisis and high youth unemployment as Western markets came down from a post-pandemic splurge.

Earnings from sector bellwether LVMH on Tuesday missed expectations as sales rose 1%, offering few signs that a pickup is around the corner, sending shares in luxury goods companies down on Wednesday. Kering traded at its lowest level since 2017.