Giorgio Armani Catwalk Blooms with Florals at Milan Fashion Week

A model presents a creation from the Giorgio Armani Fall-Winter 2024/2025 collection at Fashion Week in Milan, Italy, February 25, 2024. REUTERS/Claudia Greco
A model presents a creation from the Giorgio Armani Fall-Winter 2024/2025 collection at Fashion Week in Milan, Italy, February 25, 2024. REUTERS/Claudia Greco
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Giorgio Armani Catwalk Blooms with Florals at Milan Fashion Week

A model presents a creation from the Giorgio Armani Fall-Winter 2024/2025 collection at Fashion Week in Milan, Italy, February 25, 2024. REUTERS/Claudia Greco
A model presents a creation from the Giorgio Armani Fall-Winter 2024/2025 collection at Fashion Week in Milan, Italy, February 25, 2024. REUTERS/Claudia Greco

Florals bloomed on the catwalk at Giorgio Armani on Sunday, adorning winter outfits and accessories as the veteran Italian designer presented his latest collection for his main line at Milan Fashion Week.
Armani, affectionately known as King Giorgio in Italy, opened the autumn/winter 2024 womenswear show, called "Winter Flowers", with fluid looks in light grey and brown - jackets and trousers, accessorized with floral blue scarves or sashes.
The floral theme was omnipresent in the show with floral prints or embroidery adorning jackets, dresses, blouses, hats and bags.
Floral prints or embroidery in pink, blue and green added color to dark creations in blue or black.
"The flowers are a sign of a better season coming and I really liked the contrast - there are no flowers in winter, I created them," Armani, 89, told reporters.
For the evening, sequined floral embroidery shimmered on jackets, sheer tops and dresses.
Armani closed the show with a selection of strapless frocks with sparkling flower decorations.
The designer presented the latest collection for his second line, Emporio Armani, on Thursday.



Kering Posts 11% Drop in Q2 Sales, Sees Weak Second Half

The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
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Kering Posts 11% Drop in Q2 Sales, Sees Weak Second Half

The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)

Kering reported a bigger-than-expected drop in second-quarter sales and forecast a weak second half, as the French luxury group struggles to revive its key label Gucci and worries grow about a prolonged downturn in high-end spending.

Sales at the French luxury group which owns labels Gucci, Boucheron and Balenciaga, fell to 4.5 billion euros ($4.9 billion), an 11% drop on an organic basis, which strips out currency effects and acquisitions.

The figure was below analyst expectations for a 9% drop, according to a Visible Alpha consensus.

It also said second-half operating income could fall by around 30%, following a 42% drop in the first half.

Sales at Gucci fell 19%, showing no improvement from the first quarter, and below analyst expectations for a 16% decline, according to a Visible Alpha consensus.

Kering has been revamping Gucci, the century-old Italian fashion house which accounts for half of group sales and two-thirds of profit.

Minimalist designs from new creative director Sabato de Sarno, which began trickling into stores earlier this year, are key to the design reset and push upmarket, in a bid to cater to wealthier clients who are more immune to economic headwinds.

Kering chief financial officer Armelle Poulou told reporters that the designs had been well received and the rollout was on track.

But the efforts have been complicated by a downturn in the global luxury market, while China's rebound - traditionally Gucci's most coveted market - was clouded by a property crisis and high youth unemployment as Western markets came down from a post-pandemic splurge.

Earnings from sector bellwether LVMH on Tuesday missed expectations as sales rose 1%, offering few signs that a pickup is around the corner, sending shares in luxury goods companies down on Wednesday. Kering traded at its lowest level since 2017.