Prada Sales Rose 17% Last Year, Driven by Asia, Miu Miu Brand

Models present creations from the Prada Fall-Winter 2024/2025 collection during Fashion Week in Milan, Italy, February 22, 2024. (Reuters)
Models present creations from the Prada Fall-Winter 2024/2025 collection during Fashion Week in Milan, Italy, February 22, 2024. (Reuters)
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Prada Sales Rose 17% Last Year, Driven by Asia, Miu Miu Brand

Models present creations from the Prada Fall-Winter 2024/2025 collection during Fashion Week in Milan, Italy, February 22, 2024. (Reuters)
Models present creations from the Prada Fall-Winter 2024/2025 collection during Fashion Week in Milan, Italy, February 22, 2024. (Reuters)

Italian luxury group Prada said on Thursday its 2023 net revenues rose 17% at constant exchange rates, driven by growth in Asia and the outstanding performance of its Miu Miu brand, and expects to outperform the market this year.

The group's net revenues totaled 4.7 billion euros ($5.1 billion) last year, broadly in line with analysts' expectations, after a "very positive" fourth quarter which also showed a 17% sales increase.

The two first months of 2024 showed a similar trend to the one reported in the fourth quarter, Prada's Chief Executive Andrea Guerra told analysts in a conference call.

In 2023 as a whole, sales in the Asia Pacific area rose 24%, Europe grew 14% after slowing down in the second half, and sales in the Americas were flat.

Prada's adjusted operating profit rose 26% to 1.06 billion euros last year.

"As with 2023, while quarterly growth trajectory may not be linear through the year, we retain our firm ambition of delivering solid, sustainable, above-market growth," CEO Andrea Guerra said in the statement.

The group, which owns the eponymous brand as well as Miu-Miu, Church's and Car Shoe, proposed a divided of 0.137 euros per share.



Hermes 2Q Sales Rise 13% on Continued Appetite for High-End Luxury

People stand with Hermes shopping bags as they wait at a traffic light in Tsim Sha Tsui, a bustling shopping hotspot, in Hong Kong, China December 5, 2023. (Reuters)
People stand with Hermes shopping bags as they wait at a traffic light in Tsim Sha Tsui, a bustling shopping hotspot, in Hong Kong, China December 5, 2023. (Reuters)
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Hermes 2Q Sales Rise 13% on Continued Appetite for High-End Luxury

People stand with Hermes shopping bags as they wait at a traffic light in Tsim Sha Tsui, a bustling shopping hotspot, in Hong Kong, China December 5, 2023. (Reuters)
People stand with Hermes shopping bags as they wait at a traffic light in Tsim Sha Tsui, a bustling shopping hotspot, in Hong Kong, China December 5, 2023. (Reuters)

Birkin-bag maker Hermes reported a 13% rise in second-quarter sales on Thursday, demonstrating the continued appetite from wealthy shoppers for its luxury handbags, even as less affluent consumers pull back.

Sales at the French luxury group grew to 3.7 billion euros ($4.02 billion), a 13% organic sales rise that strips out currency fluctuations. The figure was in line with analyst expectations, according to a Visible Alpha consensus.

Operating profit for the first half was 3.1 billion euros, compared to a forecast from consensus provider Visible Alpha for 3.2 billion.

One of the most steady performers in the luxury goods sector -- even as economic conditions worsen -- the French group's results stand out after a string of disappointing earnings updates from peers which have raised investor concern about uncertain prospects for the sector in the coming months.

Hermes' famously classic designs and tight management of production and stock have helped reinforce the label's aura of exclusivity, and CEO Axel Dumas told reporters the company had seen "no big interruption in trends".

However, he said Hermes was seeing slightly less traffic with aspirational clients, which was impacting higher volume products like fashion accessories.