Tashkeela Exhibition Exposes Saudi Designers to Int’l Fashion Markets

The Saudi Fashion Commission inaugurated Saturday in Riyadh the second "Tashkeela" exhibition at the ROSHN Front. (SPA)
The Saudi Fashion Commission inaugurated Saturday in Riyadh the second "Tashkeela" exhibition at the ROSHN Front. (SPA)
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Tashkeela Exhibition Exposes Saudi Designers to Int’l Fashion Markets

The Saudi Fashion Commission inaugurated Saturday in Riyadh the second "Tashkeela" exhibition at the ROSHN Front. (SPA)
The Saudi Fashion Commission inaugurated Saturday in Riyadh the second "Tashkeela" exhibition at the ROSHN Front. (SPA)

The Saudi Fashion Commission inaugurated Saturday in Riyadh the second "Tashkeela" exhibition at the ROSHN Front, offering a platform for local talent and brands to unveil their latest collections, The Saudi Press Agency said on Monday.
From ready-to-wear to high-end fashion, the exhibition, which lasts until March 19, boasts a diverse range of designs, including accessories, handbags and shoes, jewelry, and perfumes.
This wide-ranging display is expected to cater to the taste of a wide audience, and attract local fashion experts, influencers with a keen eye for trends, and investors seeking to support the burgeoning Saudi fashion sector.
Shoppers eager to discover the latest styles and champion local businesses will also find themselves immersed in a dynamic fashion experience.
Fashion Commission CEO Burak Çakmak said in an interview with SPA at the opening of the exhibition that the commission's primary objective is to bolster the fashion industry both locally and internationally. This entails creating opportunities for Saudi brands to access retail markets in the Kingdom of Saudi Arabia and globally.
The event highlights the work of over 160 Saudi designers, including participants in the commission's "100 Saudi Brands" program, which offers training and guidance throughout the year to empower Saudi fashion designers and establish them as successful brands.
The "Tashkeela" exhibition enjoys clear success – the first edition attracted a staggering 22,000 visitors in the course of four days. Building on that achievement, the second edition features not only Saudi designers but also designers from Arab and other countries. This creates a dynamic platform for showcasing diverse fashion talents, Çakmak said.



Saudi 100 Brands Program Announces Winner of 'Saudi Heritage Revival’ Competition

The competition was launched in July by the Saudi 100 Brands Program -- an initiative of the Saudi Fashion Commission
The competition was launched in July by the Saudi 100 Brands Program -- an initiative of the Saudi Fashion Commission
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Saudi 100 Brands Program Announces Winner of 'Saudi Heritage Revival’ Competition

The competition was launched in July by the Saudi 100 Brands Program -- an initiative of the Saudi Fashion Commission
The competition was launched in July by the Saudi 100 Brands Program -- an initiative of the Saudi Fashion Commission

The "Saudi Heritage Revival" competition winner was announced Wednesday at the Creative Residence under the Fashion Commission FCR headquarters at JAX District, in the presence of the jury and competition participants.

The competition was launched in July by the Saudi 100 Brands Program -- an initiative of the Saudi Fashion Commission -- with the aim of encouraging sustainability within the field of fashion design and the Saudi fashion industry by highlighting the cultural and national heritage.

Specifically, it provided an opportunity for participants to submit unique fashion designs using a group of classic Swarovski crystals while integrating the features and elements of heritage and design art with Saudi culture.
The stages of the competition included allocating a virtual introductory meeting for participants about the objectives and requirements of the competition on August 26 and guidance workshops with Swarovski experts in Riyadh on September 2-4, in addition to individual virtual sessions to follow up on the work of participants. The participants' outputs were subject to arbitration by the jury, and the winner was chosen on September 25 at the Creative Residence under the Fashion Commission FCR headquarters. The winning designer receives a training opportunity at the headquarters of Dar Al-Hanouf Fashion in Jeddah, while the top five designers get to participate in an international academic competition by Swarovski called “Interpretation of the Swarovski SS 2025 Inspiration Theme Street Art in a Commercial Ready to Wear Outfit.”
The winner was Hebah Baatiyyah and the top five designers were Hebah Baatiyyah, Alanood Aljabeer, Lama AlHabashi, Rawan Alyami and Reem Bashawri.