Belgian Fashion Designer Dries Van Noten to Step Down at the End of June 

Belgian fashion designer Dries Van Noten accepts applause after his Fall/Winter 2024-2025 ready-to-wear collection presented Wednesday, Feb. 28, 2024 in Paris. (AP)
Belgian fashion designer Dries Van Noten accepts applause after his Fall/Winter 2024-2025 ready-to-wear collection presented Wednesday, Feb. 28, 2024 in Paris. (AP)
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Belgian Fashion Designer Dries Van Noten to Step Down at the End of June 

Belgian fashion designer Dries Van Noten accepts applause after his Fall/Winter 2024-2025 ready-to-wear collection presented Wednesday, Feb. 28, 2024 in Paris. (AP)
Belgian fashion designer Dries Van Noten accepts applause after his Fall/Winter 2024-2025 ready-to-wear collection presented Wednesday, Feb. 28, 2024 in Paris. (AP)

Belgian fashion designer Dries Van Noten says he will step down from his namesake brand at the end of June.

Van Noten said in a statement Tuesday that the 2025 men’s Spring-Summer collection will be the last in his current role. He added that the women’s collection will be designed by his studio.

Van Noten’s successor will be announced at a later stage, he said.

“I have been preparing for this moment for a while, and I feel it’s time to leave room for a new generation of talents to bring their vision to the brand,” Van Noten said.



Nike to Launch New Women's Fitness Brand with Kim Kardashian's Skims

The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
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Nike to Launch New Women's Fitness Brand with Kim Kardashian's Skims

The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)

Nike will launch a new women's activewear brand in the US this spring in partnership with Kim Kardashian-owned shapewear clothing company Skims, as CEO Elliott Hill works to bolster its portfolio to better compete with upstart brands.

Product innovation and a return to focus on its core sports roots have been at the forefront of Hill's mission to revive sales at Nike, which have been lagging strong growth at Hoka and New Balance, Reuters reported.

The company's bid to appeal to women, who made up about 40% of its customers in 2023, was evident in Nike's first Super Bowl ad in nearly three decades, featuring star women athletes including Jordan Chiles, Caitlin Clark, Sha'Carri Richardson, A'ja Wilson and Sabrina Ionescu.

Skims was launched in 2019 and is valued at around $4 billion. It has seen a strong demand for its shapewear.

Nike said on Tuesday the new brand, called NikeSKIMS, would include training apparel, footwear and accessories for women.

The first collection will be launched at some retail locations in the US as well as at NikeSKIMS' website. The brand would launch globally in 2026, expanding into more retail locations, as well as in the wholesale segment.

The brand would sit alongside other names under Nike's kitty, including Converse, Jordan, ACG and Nike SB.

Nike's shares were up 3% on Tuesday.