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Adidas Plans Cheaper Versions of Popular Shoes

Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner
Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner
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Adidas Plans Cheaper Versions of Popular Shoes

Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner
Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner

Adidas is launching cheaper versions of its three-striped shoes like the white and black suede Samba as it aims to spread the trend, CEO Bjorn Gulden said on Thursday at the company's annual shareholders' meeting in Germany.
"It's important to understand that not everyone can afford to buy a shoe for 120 or 150, but everyone wants to take part in the same trends," Gulden told investors in a presentation in Furth, near Adidas' headquarters in Herzogenaurach.
Adidas will offer similar versions of the Samba and other shoes for $60 to $80, more affordable entry points than the $100 to $150 price tag for the main shoe lines, according to a presentation slide shown by Gulden.
"What we do at the top, 100 and higher, we're bringing that down. So, for Foot Locker, for Intersport, and for Deichmann, we've also got something to offer," Reuters quoted Gulden as saying.

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LVMH Sales Grow 1% in Second Quarter, Missing Estimates

This photograph taken on January 25, 2024 shows the logo of World's top luxury group LVMH during presentation of its 2023 annual results in Paris, on January 25, 2024. (AFP)
This photograph taken on January 25, 2024 shows the logo of World's top luxury group LVMH during presentation of its 2023 annual results in Paris, on January 25, 2024. (AFP)
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LVMH Sales Grow 1% in Second Quarter, Missing Estimates

This photograph taken on January 25, 2024 shows the logo of World's top luxury group LVMH during presentation of its 2023 annual results in Paris, on January 25, 2024. (AFP)
This photograph taken on January 25, 2024 shows the logo of World's top luxury group LVMH during presentation of its 2023 annual results in Paris, on January 25, 2024. (AFP)

LVMH, the world's biggest luxury company, posted a 1% rise in organic sales in the second quarter on Tuesday, missing analyst estimates, and likely adding to investor jitters about slowing growth in the sector.

Sales at the French group, owner of labels Louis Vuitton, Tiffany & Co. and Hennessy, grew to 20.98 billion euros ($22.8 billion), a 1% rise on an organic basis, which strips out currency effects and acquisitions.

The figure fell below analyst expectations for revenues of 21.6 billion euros, according to an LSEG poll based on six analysts.

The report from luxury sector bellwether LVMH, which is Europe's second-largest listed company, worth around 340 billion euros, comes amid concerns about weak sales of designer fashions in the sector's key market, China.

The group's fashion and leather goods division, which includes the Louis Vuitton and Christian Dior brands and accounts for nearly half of group sales and the bulk of operating profit, grew 1%, slowing slightly from the previous quarter's 2% rise.

"While remaining vigilant in the current context, the group approaches the second half of the year with confidence," said LVMH Chairman and Chief Executive Officer Bernard Arnault in a statement.