Milan Fashion Week: Prada Projects Youthful Optimism, Not Escapism, in a Turbulent World

Models present creations by Prada during the Milan Fashion Week Men's Spring Summer 2025, in Milan, Italy, 16 June 2024. (EPA)
Models present creations by Prada during the Milan Fashion Week Men's Spring Summer 2025, in Milan, Italy, 16 June 2024. (EPA)
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Milan Fashion Week: Prada Projects Youthful Optimism, Not Escapism, in a Turbulent World

Models present creations by Prada during the Milan Fashion Week Men's Spring Summer 2025, in Milan, Italy, 16 June 2024. (EPA)
Models present creations by Prada during the Milan Fashion Week Men's Spring Summer 2025, in Milan, Italy, 16 June 2024. (EPA)

Without making overt statements, Milan designers expressed their concern over the global turbulence through their collections.

Miuccia Prada said she wanted to project optimism. “Because even if the times are bad, I feel that it was the right thing to do,’’ she said backstage at the Prada show. She is not promoting escapism. “Eventually, I propose something positive, but escapism, I don’t like.”

Not using the platform to comment would be “irresponsible,’’ said the designers behind the Simon Cracker brand, born 14 years ago to contrast the prevailing fashion system with upcycled collections.

They dedicated their collection, titled “A Matter of Principle,” to “the children victims of matters of principle.”

Some highlights from the third day Sunday of mostly menswear previews for Spring-Summer 2025:

Prada projects optimism The Prada menswear collection plays with the idea of imperfection. But nothing is as it seems.

Tops, jackets and hoodies seem shrunken, more than cropped. Overcoats have three-quarter sleeves. It’s a wardrobe somehow inherited, already lived-in. Creases are part of the construction, as technical as a pleat. Pointed shirt collars are held aloft by wires. Trousers feature faux belts, low and below the waistline. Belts also are featured as decoration on bags, as if to close them.

Miuccia Prada, co-creative director of the brand along with Raf Simons, said playing with the idea of the real vs. the fake “is very contemporary,” calling such details “an invitation to take a closer look at the clothes, up close.”

The neutral color palette is punctuated by warm feminine shades: a bright green cardigan, a floral blouse, a turquoise coat, which the designers said suggest a mother’s or grandmother’s wardrobe.

“We wanted (the collection) to be already alive, as if clothes you already lived with,” Simons said backstage.

Prada models emerged from a simple white hut, descending into the showroom down a runway flanked by a white picket fence. The designers describe the setting both as essential and utopian — and youthful.

“Here youth is the hope, it’s the future,” Prada said. “In this moment, we thought it was relevant also to encourage youth to think about our world.”

A world in knots at Simon Cracker So many knots to undo in the world, so many knots holding together the latest Simon Cracker collection of mostly upcycled apparel.

For Spring-Summer 2025, designers Filippo Biraghi and Simone Botte assembled their collection of repurposed apparel castoffs using laces and drawstrings to create skirts from tennis shirt panels, dresses from knitwear and restructure jackets. Each piece is unique.

The “nervous” color palette of black, violet, sea blue and acid green was achieved through dying, each material reacting differently to the process.

“It is a way of recounting what is happening in the world, without being too explicit,” Biraghi said backstage. “It would be irresponsible to not be political in this moment.”

The 14-year-brand’s name is meant to denote that something is broken — cracked — in the fashion system. They embrace imperfection as part of the beauty of their creations, made from forgotten or discarded garments and deadstock fabrics, this time including textiles from Italian sportswear brand Australian.

Australian, which is gaining traction with the club crowd, also created a capsule collection of black neon and technical garments for Simon Cracker, its first production line. Doc Martens provided the footwear, which the designers personalized with pins, badges and costume jewelry.



Versace’s Milan Show Aims for ‘Optimism and Joy’ with Colorful Prints

 A model wears a creation as part of the Versace Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, Sept. 20, 2024. (AP)
A model wears a creation as part of the Versace Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, Sept. 20, 2024. (AP)
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Versace’s Milan Show Aims for ‘Optimism and Joy’ with Colorful Prints

 A model wears a creation as part of the Versace Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, Sept. 20, 2024. (AP)
A model wears a creation as part of the Versace Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, Sept. 20, 2024. (AP)

Presenting a playful and colorful collection of mismatched prints, Italian designer Donatella Versace said she had set out to bring "optimism and joy" to the catwalk with her show at Milan Fashion Week.

Friday evening's Versace show, held at the medieval Castello Sforzesco, kicked off with models wearing clashing prints: zigzag tops and floral skirts, an aesthetic that dominated the spring/summer 2025 line for both womenswear and menswear.

The mixed prints featured on silky dresses and skirts, shirts and knitwear which came in brown, blue, lilac and yellow, with hints of the Versace Medusa head print on some designs.

Outfits nodded to 1990s' styles, with shirts sticking out from under short, unbuttoned cardigans, and there was also a selection of tailored suits and trousers in lemon.

"When there is so much darkness in the world - with this collection, I wanted to bring color, light, optimism and joy - we have never needed it more," Versace, the design head at the Italian fashion house, said in a statement.

Some pieces were cut in shimmering gold - a corset, skirt and strapless dress.

Models also wore colorful tights as well as slinky heels or platforms in bold hues, while menswear models wore suits with trainers or socks and sandals.

Milan Fashion Week runs until Monday.