Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
TT
20

Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)

Fast-fashion giant Shein, known for its $5 tops and $10 dresses, will open a pop-up store in Johannesburg, South Africa in August as the online retailer aims to expand its brand recognition in the country.

Shein, founded in China, and its rival Temu have aggressively expanded worldwide as online shopping has surged after the COVID pandemic. They have been accused of exploiting tax loopholes by exporting China-made products in small quantities to avoid higher duties.

Shein will open its pop-up store from Aug. 2-11 as an "exhibition space" for customers to try on trendy fashion and lifestyle products and order them online at a discount, the company said in its South African Instagram post on Tuesday.

Local influencers were tapped for a pre-opening marketing campaign.

Brick-and-mortar and online fashion retailers have urged South African regulators to impose a 45% import duty on all clothing item imports, no matter the price, to level the playing field. Shein, which is planning to go public in Britain, taps a network of largely China-based suppliers which take small initial orders and scale up based on demand.

A Shein spokesperson told Reuters the retailer is engaging with South African regulators to ensure its continued compliance with local laws.

"That said, such tax measures are not critical to the success of our business or the competitive prices we offer our consumers. We keep our prices affordable through our technology-based on-demand business model and flexible supply chain," the spokesperson added.



Ralph Lauren Stays Closer to Home This Time with Intimate Manhattan Gallery Show

A model presents a creation from the Ralph Lauren collection in New York City, US, April 17, 2025. (Reuters)
A model presents a creation from the Ralph Lauren collection in New York City, US, April 17, 2025. (Reuters)
TT
20

Ralph Lauren Stays Closer to Home This Time with Intimate Manhattan Gallery Show

A model presents a creation from the Ralph Lauren collection in New York City, US, April 17, 2025. (Reuters)
A model presents a creation from the Ralph Lauren collection in New York City, US, April 17, 2025. (Reuters)

Ralph Lauren, known for staging elaborate runway shows in sumptuous settings like the horsey Hamptons or amid his vintage car collection, took it down a notch for a more intimate show Thursday in a Manhattan gallery space.

As celebrities like Anne Hathaway, Michelle Williams, Julia Louis-Dreyfus, Ariana DeBose and many others watched from the front row, Lauren presented a fall collection dubbed “The Modern Romantics,” heavy on high ruffled necks, classics like buttery leather in everything from aviator jackets to bustiers, and soft cashmere. Evening looks were long and lacy.

Models descended a grand staircase in an airy gallery setting Lauren’s models first appeared atop a balcony, then each descended a grand staircase to walk the runway. The venue, now the Jack Shainman Gallery, was built in 1898 in the Italian Renaissance Revival style.

For the New York-based crowd, it was much less of a journey than Lauren’s last show in the Hamptons on Long Island, which took some guests four hours from Manhattan in busy traffic.

Lauren himself appeared at the end of the show to wave — from the top of the balcony.

Lauren said he was celebrating “The Modern Romantics,” an aesthetic he described as “self-assured and unbound by rules.”

Strutting the runway, the models displayed looks that began with a classic Lauren combination of black trousers, a high-necked ruffled white shirt, and an aviator jacket in brown distressed leather.

That was followed by a filmy white midi-dress paired with a thick black leather belt, and tall black leather boots.

A black leather bustier was paired with a long camel wool skirt, and white lacy ruffled shirts popped up in different ensembles — with a long camel coat, or a puffy brown cardigan. There were also white lace neckties. There were velvet jackets, including in a deep shade of purple.

Outfits segued into evening with long, silky or strappy gowns, one in a white crochet theme, another in sumptuous black lace. There was a black halter gown in tiers of ruffles spiraling around the body.

Hathaway, Williams and Watts sat together in the front row, each in a Lauren-style trench or wrap coat. Hathaway, her hair pulled back in a tight ponytail, paired her coat with a pair of tan-colored jeans, embroidered with sequins and strategically shredded.

DeBose wore a smart gray suit that would go perfectly with next month’s Met Gala dress code: “Tailored For You.” Louis-Dreyfus wore a cropped leather jacket in light brown, with white trousers.

Also attending were Sadie Sink, Sarah Catherine Hook, Eiza Gonzalez, Andra Day, Kacey Musgraves and Ella Hunt, among others.

“I thought it was very much his sensibility and what he believes,” Anna Wintour, the influential Vogue editor, said after the show, noting that Lauren’s fashion transcended trends. “He’s a designer that never looks to the left or to the right. He’s just very clear in what he wants to say and what his customer wants, and that’s one of the reasons he’s so unbelievably successful.”

Sarah Catherine Hook, who appeared in the recently concluded third season of “The White Lotus," said she liked the collection’s ephemeral feel.

“I love anything timeless and I feel like this is the most timeless you could possibly get," Hook said. “I love the masculine-feminine mix of it and this is my first time getting to wear a necktie, so I’m feeling pretty chic today.”