Abercrombie & Fitch Lifts Sales Forecast on Trendy Apparel Demand; Lofty Expectations Hit Shares

A hiring sign is displayed in front of Abercrombie & Fitch at the Tysons Corner Center mall on August 22, 2024 in Tysons, Virginia. (Getty Images via AFP)
A hiring sign is displayed in front of Abercrombie & Fitch at the Tysons Corner Center mall on August 22, 2024 in Tysons, Virginia. (Getty Images via AFP)
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Abercrombie & Fitch Lifts Sales Forecast on Trendy Apparel Demand; Lofty Expectations Hit Shares

A hiring sign is displayed in front of Abercrombie & Fitch at the Tysons Corner Center mall on August 22, 2024 in Tysons, Virginia. (Getty Images via AFP)
A hiring sign is displayed in front of Abercrombie & Fitch at the Tysons Corner Center mall on August 22, 2024 in Tysons, Virginia. (Getty Images via AFP)

Abercrombie & Fitch raised its annual sales target on Wednesday after reporting better-than-expected quarterly revenue, but shares of the company fell 14% as investors expected a bigger forecast bump from the high-flying retailer.

The stock has surged about 89% so far this year after nearly quadrupling in 2023.

"While the market may have been looking for a stronger guidance lift for the year, given momentum across the business, we see a beat and raise as impressive given a moderating top line outlook in response to a choppy macro environment across many of Abercrombie's specialty retail peers," said Dana Telsey, analyst at Telsey Advisory Group.

Abercrombie has been revamping its merchandise with new styles, featuring dressier apparel and cargo pants while tapping into growing demand for wide-legged jeans, helping it draw in fashion-savvy shoppers.

Retailers ranging from department store chains Macy's to home improvement chain Home Depot struck a cautious note and trimmed their annual sales forecasts, blaming weak discretionary demand. Strong results from Target and Walmart showed shoppers were looking for bargains amid budget constraints.

Sales at the Abercrombie brand jumped 26% in the quarter ended Aug. 3, while its Hollister division reported a 17% rise due to better-than-expected back-to-school selling.

The company now expects net sales to rise between 12% and 13% in fiscal 2024, compared with its prior forecast of around 10% growth.

Abercrombie CEO Fran Horowitz said the forecast raise came despite "an increasingly uncertain environment".

The company saw benefits from lower promotions and lower cotton costs, which helped it improve its gross profit rate by 240 basis points to 64.9%. However, it expects pressure from freight costs in the back half of the year.

In the second quarter, it reported profit of $2.50 per share, beating an estimate of $2.22, according to LSEG data.

Net sales rose 21% to $1.13 billion in the second quarter, compared with analysts' estimate of $1.10 billion.



Milan Fashion Week Opens with Light, Ethereal Yet Grounded Looks from Fendi, Ferretti and Marni 

A model walks the runway during the Fendi collection show at Milan's Fashion Week Womenswear Spring / Summer 2025, on September 17, 2024 in Milan. (AFP)
A model walks the runway during the Fendi collection show at Milan's Fashion Week Womenswear Spring / Summer 2025, on September 17, 2024 in Milan. (AFP)
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Milan Fashion Week Opens with Light, Ethereal Yet Grounded Looks from Fendi, Ferretti and Marni 

A model walks the runway during the Fendi collection show at Milan's Fashion Week Womenswear Spring / Summer 2025, on September 17, 2024 in Milan. (AFP)
A model walks the runway during the Fendi collection show at Milan's Fashion Week Womenswear Spring / Summer 2025, on September 17, 2024 in Milan. (AFP)

Just as the northern hemisphere starts the wardrobe transition from summer to fall, runway shows in the world’s fashion capitals seek to stir the imagination, and desire, for the next warm weather season.

Milan designers have been ambiguous about seasons in recent fashion weeks, with summer collections not corresponding to the soaring temperatures. That was not the case during the first day of Milan Fashion Week previews on Tuesday, featuring diaphanous, dreamy summery dresses, alongside crisp cotton.

Here are highlights from the first day of Milan Fashion Week of runway previews of mostly womenswear for Spring-Summer 2025:

Fendi centenary

Fendi honored its upcoming centenary with a Spring-Summer 2025 collection that paid elegant homage to the founding era, from art deco detailing to a flapper silhouette, light on the fringe.

In snippets of conversation that punctuated the show’s soundtrack, Silvia Venturini Fendi emphasized the matriarchal lineage that has made her the third generation to play a key Fendi role. “My mother was the energy of the house,” Venturini Fendi recalled.

The collection by Fendi womenswear artistic director Kim Jones sought to spotlight “100 years of very chic Roman women,” combining ready-to-wear with artisanal detailing of couture. Diaphanous dresses with art-deco embroidery were grounded with boots. Slip dresses were turned upside down as skirts, worn with a sheer top embellished with crystals. Knitwear defined the silhouette, under sheers or hugging the body over diaphanous trousers.

Bags by Venturini Fendi, artistic director of accessories, were soft and huggable, often carried in triplicate.

Ferretti’s artisanal summer

Alberta Ferretti showed her summery creations in the courtyard of a former cloister, now a science museum, with an elegant dome rising in the background, the juxtaposition emphasizing the artisanal heritage in her collection.

Instead of embellishments, Ferretti focused on technique. Laser cut cotton created an almost lace effect. Individual cotton leaves were stitched together as dresses or accents on bodices. Pleating elevated dresses, while boxer shorts gave a casual flair.

The day looks were in earthy tones of sand, ecru and black. For evening, chiffon dresses flowed in bright shades.

“They are real summer clothes, because the world in the summer is very warm. I know a show is supposed to be a show but reality is important,” Ferretti said backstage.

Marni’s essential beauty

Marni maintained its zany heritage under creative director Francesco Risso, with a wardrobe of whimsically tailored everyday looks for him and for her.

The female silhouette was swathed in form-fitting dresses and skirts, often with deep back slits, sometimes with a mermaid flair. Feathers, boas and crystal embellishments were pretty, and sometimes off-beat accents.

For him, broad shouldered jackets contrasted with skinny trousers. An off-skew bow on a chiffony blouson was kept aloft through some sartorial trickery.

Mixing art with fashion, models emerged in threes, and wandered through the showroom full of wooden chairs on conversational groups to a percussive piano trio.

A sense of Marni whimsy permeated the collection, partly but not only through a series of hats with a yesteryear military flair made light with feathery accents. Risso appeared to confirm his Napoleonic intentions, taking a bow with his hand thrust inside his jacket.

“We like things that are bold,” Risso said after the show.