Patricio Campillo Makes New York Fashion Week Debut, Championing Mexican Tradition

The Manhattan skyline is seen at sunset from Louis Armstrong Stadium during the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on September 2, 2024. (Photo by CHARLY TRIBALLEAU / AFP)
The Manhattan skyline is seen at sunset from Louis Armstrong Stadium during the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on September 2, 2024. (Photo by CHARLY TRIBALLEAU / AFP)
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Patricio Campillo Makes New York Fashion Week Debut, Championing Mexican Tradition

The Manhattan skyline is seen at sunset from Louis Armstrong Stadium during the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on September 2, 2024. (Photo by CHARLY TRIBALLEAU / AFP)
The Manhattan skyline is seen at sunset from Louis Armstrong Stadium during the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on September 2, 2024. (Photo by CHARLY TRIBALLEAU / AFP)

New York Fashion Week kicks off on Friday, with designers showcasing their spring/summer collections - both legacy brands like Tommy Hilfiger, and new kids on the block, such as Mexican designer Patricio Campillo.

Campillo will be making his NYFW debut on Saturday at the Public Hotel with a men's line that he says was inspired by Mexican volcanoes and how they can "modify a space."

"The brand's patterns are based on a suit that my grandfather gave my dad when my dad turned 18, and this suit was given to me a few years ago," said Campillo in an interview, according to Reuters.

Negotiating his career as a self-taught designer had been difficult without the benefit of another Mexican designer who had previously broken through, he said, adding that he hoped his success could help those coming up.

"Mexico is a place full of talent, full of people willing to work and I believe that nobody grows alone," said Campillo.

Campillo has already attracted plaudits and celebrity customers, and fashion and beauty writer Asia Milia Ware at New York Magazine's The Cut predicted he will walk away with even more attention following his NYFW appearance.

"The right eyes can land you into a retailer, which is a big goal for a lot of these designers," she said. "Or the right eyes from an editor can land you press, whether that's landing you on a cover, landing you a feature which can really just be dynamic and really life-changing for these designers. So, it's a big moment."
This season there are roughly 60 designers on the official calendar, plus many more off-calendar.
Ware said the most anticipated shows were Alaia and Off-White. "They normally show in Paris, but this year they're showing in New York, and they're like the two hottest tickets to get in the city this season," she said.
Bold reds and power shoulders would be central themes of collections, she predicted.



PUMA Opens New Creative Hub to Foster Excellence in Design

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
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PUMA Opens New Creative Hub to Foster Excellence in Design

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP

Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns.

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand.

“With the new Studio48 we are creating a significant tool to enhance the excellence of our designs and elevate the brand,” said PUMA’s Vice President Creative Direction & Innovation Heiko Desens. “While many of our products are created digitally, Studio48 will be a space for a different kind of creativity, where our designers from different departments can brainstorm together, exchange best practices, experience new materials and touch and feel the products they want to make.”

While Studio48 can be used by the company’s designers and creatives all year round, the space will also play an important part when hosting external partners or bringing PUMA’s global design community together for workshops and events.

As part of the opening event in December, PUMA hosted a workshop at Studio48 by US-based upcycler Nicole McLaughlin, who shared her vision on circularity. The event was joined by PUMA designers across all product categories from several of the company’s worldwide locations.