Tennis Attire is Everywhere. Credit the Pandemic, Social Media and Pickleball

While tennis fans savor the last matches of the US Open, a subset of spectators and TV viewers have watched the year's final Grand Slam tournament as a source of fashion inspiration they can use to serve looks off the court.
It may have escaped people who don't pay attention to clothing trends, but cities from Australia to America are awash in short pleated skirts, tennis dresses, polo collars and other garments that can make everyone look like they possess a country club membership and a respectable backhand, The Associated Press reported.
The styles naturally are on full display in the stands of Flushing Meadows. Students are sporting skorts - the skirt-short mashup often worn by tennis players - and crew socks as they return to college campuses. Young professionals and middle-aged parents are taking the posh and preppy aesthetic to cafes, parks and wherever they run errands.
“I’ve never played pickleball or tennis in my life, and I have like five tennis skirts,” Stacy Sierra, 19, said while walking on the University of Notre Dame campus in Indiana. Sierra said she likes the look of the skirts and preferred their flowy material to denim during the summer and early autumn.
The trend, dubbed “tenniscore,” owes its timing to multiple factors. It's an extension of athleisure, the time-saving, comfort-minded concept that made elevated yoga pants, spandex shorts and other recreational attire acceptable to wear in public, no workout required.
The popularity of pickleball - an easy-to-play mix of tennis, ping pong and badminton - as well as interest in timeless fashions that exude “polished comfort” help explain why clothing and shoe lines for inspired by racket sports are so ubiquitous this year, according to Kristen Classi-Zummo, an analyst with market research firm Circana.
The market research firm's data showed sales of women’s tennis apparel spiked 22% in the US between the beginning of the year and early August, while men’s tennis apparel saw a 19% increase. Athletic brands such as Nike, Fila and Adidas have rolled out fashion-forward collections of tank tops, shorts and visors to capture the momentum.
Fila, for its part, said in July that it was an ideal time for the company to “refresh its brand and product offerings” due to the rising popularity of sports like pickleball and tennis. One of its first cracks at the refreshed brand was a “Bellissimo” campaign, which the company described as a reimagination of the traditional country club as a "mix of sport and play."
Adidas created a different collection in honor of each of the four Grand Slam tournaments; shoppers can buy the cobalt blue and black dress Jessica Pegula wore during her quarter-final victory match over No. 1 Iga Swiatek on Wednesday for $130. Nike recruited fashion designer Yoon Ahn to create outfits for Naomi Osaka to wear while competing at the US Open and a retail tennis collection in colors meant “to evoke a rebellious, anarchistic teen aesthetic.”
Last week, Vogue magazine and the racket sports brand HEAD unveiled a tennis collection that the fashion magazine said took two years to create. Women's apparel brands like Free People and Abercrombie & Fitch also have gotten into the game along with luxury labels like Gucci, which has a partnership with No. 1-ranked men's singles player Jannik Sinner.
Circana first started seeing tennis and pickleball apparel – particularly athletic dresses - pop up in its data when consumers started venturing out more after the peak of the COVID-19 pandemic, Classi-Zummo said. People wanted to retain the ease of the loungewear they lived in during lockdowns but to look more polished and put together, she said.
Some fashion watchers categorize the trend as an offshoot of social media-fueled niche fads such as “ quiet luxury,” - which emphasizes high-quality materials and clean styles with no logos - and a close cousin known as an “old money aesthetic.” That's a term for styles viewed as displaying wealth - oftentimes generational - in a subdued way.
Others have credited “Challengers,” the movie starring Zendaya about a love triangle set in the world of competitive tennis, with reigniting interest in court clothes. (A generation ago, it was Gwyneth Paltrow's Izod dress in “The Royal Tenenbaums.”) Skorts have made a comeback with the help of celebrities like Taylor Swift, who was seen earlier this year wearing pleated beige and ruffled lavender ones, the latter while on a pickleball court.
Brands and retailers have taken notice as pickleball has soared from nearly nothing to 13.6 million US players in just a few years. (Padel, another tennis spinoff with roots in Mexico, also has gained traction, particularly in Europe.) Brands like Recess Pickleball and Tangerine Paddle offer clothing or accessories such as tote bags, and customizable paddles.
“We’re very lucky to have capitalized on a growing market, but I’m even shocked with sort of how fast it’s grown,” Tangerine Paddle co-founder Carly Llewellyn, whose company sells striped, flowery and other styles of custom-made paddles.

Health club operator Life Time and Lululemon signed an agreement allowing the active wear company to sell its apparel directly to club members and to collaborate on key pickleball events.
In April, Target rolled out a limited-time pickleball collection with the tennis brand Prince that included pleated skirts and other items that “delivered incredible sales momentum in all things pickleball,” Christina Hennington, the discount retailer's chief strategy and growth officer, said during a May earnings call.
Social media content creators, some of whom get paid to market products for brands or earn commissions from retailers like Amazon, have played a part in making tenniscore mainstream.

Ralph Lauren took to Hamptons horse country for a rollout of his signature Americana featuring first lady Jill Biden, Usher and Colman Domingo on his front row and Naomi Campbell, Christy Turlington and a bevy of adorable kids on his runway.

Horses and riders meandered Thursday night in a nearby field behind a white picket fence at a tony equestrian complex in Bridgehampton as Lauren showed bright tennis whites, baby blue dresses and jackets, and bright orange, green and yellow looks for men, women and the aforementioned tots.

The sun faded as the open-air show came to a close and Lauren's guests made their way to dinner in an on-site pop-up of his iconic Polo Bar restaurant.

Lauren, taking his bow with Biden at his side, has fond memories of the Hamptons, where he maintains a home and visited as a child. For his spring 2025 show, a day ahead of the official start of New York Fashion Week, he chose Khalily Stables, a state-of-the-art, 19-acre equestrian compound of stalls, barns, riding arenas and grassy paddocks.

Lauren mixed his Ralph Lauren Collection, Purple Label, Polo Ralph Lauren and children's wear for an extra-long show that stressed wearability on a weather-perfect evening as summer turns to fall.

There were picnic looks in soft blue dresses, and white trousers and shorts paired with stripes and jackets. There were evening looks, including a stunning long blush pearled skirt worn by Campbell with a knotted white T-shirt.

For the men, Lauren offered skinny cuffed trousers, blue floral dinner jackets and splashes of color blocking in orange pants paired with navy nautical jackets and wide multicolored ties over pinstripe shirts.

Whites and blues dominated, with a sprinkling of crochet and khaki. He threw in some sparkle in slinky sequined evening gowns, backless white cocktail dresses and blue blouses, adding a bit of his fairy dust to a pair of torn khaki trousers and other looks.

Lauren's young ones, from preschoolers to tweens and teens, were ready for anything.

One wore white shorts and a green slicker worthy of the US Open the company just sponsored in looks for the ball crews and on-court officials. Others wore high riding boots with blue polos and matching pants. Still more were tiny prepsters in pinstripe button downs, navy jackets and cropped white pants.

The show, Usher mused afterwards, was “American life. That's American love. That's family.”

Another of Lauren's guests, Tom Hiddleston, agreed. “It’s an extremely precise and intelligent vision because you sort of think, I’d like to be a part of that. I’d like to live that,” he said. "Very inspiring.”

Domingo added: “You saw literally all different colors and shapes and sizes of people and people feeling like they belong and go together.”

Fellow guest Jude Law summed it up this way: “Aspiration for a better place.”

Naomi Watts, Kasey Musgraves, Demi Singleton and Justin Theroux were also among Lauren’s guests. So was Kim Min-jeong, known as Winter, from the K-pop girl group Aespa.

In his show notes, Lauren said the Hamptons is “more than a place. It’s a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity and elegance with a quality of light that drew artists here decades ago.”

He called the summer haven for New Yorkers like himself his home away from home, “my refuge and always an inspiration.” Perhaps Lauren has better luck with the travel gods overseeing New York traffic. Some of his city guests without access to helicopters for hire spent four hours fighting traffic on the way to his show.

The company has had a big year. In addition to the US Open, Lauren dressed Team USA for the Paris Games.

Tennis Attire is Everywhere. Credit the Pandemic, Social Media and Pickleball