Gucci Dreams of Magical Sunsets at Milan Fashion Week

 A model presents a creation from the Gucci Spring/Summer 2025 collection during Fashion Week in Milan, Italy, September 20, 2024. (Reuters)
A model presents a creation from the Gucci Spring/Summer 2025 collection during Fashion Week in Milan, Italy, September 20, 2024. (Reuters)
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Gucci Dreams of Magical Sunsets at Milan Fashion Week

 A model presents a creation from the Gucci Spring/Summer 2025 collection during Fashion Week in Milan, Italy, September 20, 2024. (Reuters)
A model presents a creation from the Gucci Spring/Summer 2025 collection during Fashion Week in Milan, Italy, September 20, 2024. (Reuters)

Gucci sought to recreate the magic of summer sunsets at Milan Fashion Week on Friday with a colorful line that at times nodded to the 1960s.

Creative director Sabato De Sarno began the show for his spring/summer 2025 collection, called “Casual grandeur”, with a tailored zipped jacket and floor-length trousers slit at the front bottom, opening up over sneakers.

Models wore draped or sleeveless dresses in various colors adorned with golden buckles as well as see-through lace frocks.

There were looks that mirrored 1960s styles with short A-line skirts, structured jackets and shorts. Long coats were worn over tank tops and long denim trousers. Some coats were adorned with sparkling fringes.

Models walked down a red catwalk with lighting ranging from white to warmer shades, nodding to the "moment the sun dives into the sea at the end of an August day", De Sarno said in show notes.

“It’s the moment we find ourselves. This collection is a tribute to those moments, and an invitation to stop, seek your own moment," he said, as the show drew Oscar winner Jessica Chastain and Italian tennis star and world No. 1 Jannik Sinner among celebrity guests.

Accessories included large summer hats, an array of handbags and footwear that varied from loafers and boots to platforms with transparent heels.

De Sarno's color palette included grey, brown, different shades of green, white, orange and red.

De Sarno, who presented his first Gucci show a year ago, has been resetting the Italian luxury brand with his sleek, pared-back creations since taking over from former designer Alessandro Michele, known for his eclectic styles.

“A year later, this collection shows an accomplished journey of construction,” De Sarno said.

Gucci is the largest brand at Kering where it accounts for half of the French luxury group’s sales.

In July, Kering reported a bigger-than-expected drop in second-quarter sales and forecast a weak second half, as the group works to re-energize Gucci while facing subdued demand from Chinese shoppers.



Saudi 100 Brands Program Announces Winner of 'Saudi Heritage Revival’ Competition

The competition was launched in July by the Saudi 100 Brands Program -- an initiative of the Saudi Fashion Commission
The competition was launched in July by the Saudi 100 Brands Program -- an initiative of the Saudi Fashion Commission
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Saudi 100 Brands Program Announces Winner of 'Saudi Heritage Revival’ Competition

The competition was launched in July by the Saudi 100 Brands Program -- an initiative of the Saudi Fashion Commission
The competition was launched in July by the Saudi 100 Brands Program -- an initiative of the Saudi Fashion Commission

The "Saudi Heritage Revival" competition winner was announced Wednesday at the Creative Residence under the Fashion Commission FCR headquarters at JAX District, in the presence of the jury and competition participants.

The competition was launched in July by the Saudi 100 Brands Program -- an initiative of the Saudi Fashion Commission -- with the aim of encouraging sustainability within the field of fashion design and the Saudi fashion industry by highlighting the cultural and national heritage.

Specifically, it provided an opportunity for participants to submit unique fashion designs using a group of classic Swarovski crystals while integrating the features and elements of heritage and design art with Saudi culture.
The stages of the competition included allocating a virtual introductory meeting for participants about the objectives and requirements of the competition on August 26 and guidance workshops with Swarovski experts in Riyadh on September 2-4, in addition to individual virtual sessions to follow up on the work of participants. The participants' outputs were subject to arbitration by the jury, and the winner was chosen on September 25 at the Creative Residence under the Fashion Commission FCR headquarters. The winning designer receives a training opportunity at the headquarters of Dar Al-Hanouf Fashion in Jeddah, while the top five designers get to participate in an international academic competition by Swarovski called “Interpretation of the Swarovski SS 2025 Inspiration Theme Street Art in a Commercial Ready to Wear Outfit.”
The winner was Hebah Baatiyyah and the top five designers were Hebah Baatiyyah, Alanood Aljabeer, Lama AlHabashi, Rawan Alyami and Reem Bashawri.