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Adidas Raises 2024 Guidance Again, Citing Good Brand Momentum

An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
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Adidas Raises 2024 Guidance Again, Citing Good Brand Momentum

An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)

Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as it benefits from popularity of its three-striped Samba and Gazelle shoes.

The German sportswear brand raised its forecasts for the third time this year, saying it now expected currency-neutral revenues to increase by around 10% this year, having previously forecast a high single-digit rate.

Adidas also raised its profit forecast for the year to 1.2 billion euros ($1.31 billion) from 1 billion euros.

Over the third quarter, Adidas revenue grew 7% to 6.438 billion euros, slightly above analysts' estimates of 6.416 billion euros.

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UK Fashion Group ASOS Confident on Growth amid Tariff Uncertainty

FILE PHOTO: A woman stands at an InPost locker with an ASOS package at her feet in Hackney, London, Britain, January 26, 2021. REUTERS/Simon Newman/File Photo
FILE PHOTO: A woman stands at an InPost locker with an ASOS package at her feet in Hackney, London, Britain, January 26, 2021. REUTERS/Simon Newman/File Photo
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UK Fashion Group ASOS Confident on Growth amid Tariff Uncertainty

FILE PHOTO: A woman stands at an InPost locker with an ASOS package at her feet in Hackney, London, Britain, January 26, 2021. REUTERS/Simon Newman/File Photo
FILE PHOTO: A woman stands at an InPost locker with an ASOS package at her feet in Hackney, London, Britain, January 26, 2021. REUTERS/Simon Newman/File Photo

British online fashion retailer ASOS reported half-year earnings ahead of expectations and forecast further growth in 2025, adding that it could also switch sourcing and distribution if needed to avoid the fallout from US tariffs.
While the jump in earnings on Thursday showed ASOS's long-term plan to return to growth and rebuild its fast fashion credentials with its 20-something customer base was starting to work, the retailer faces a new threat from global tariffs, Reuters reported.
The company said its more agile commercial model, which focuses on providing shoppers with new styles more quickly, put it in good shape to respond to the upheaval in global trade.
"We continue to closely monitor the evolving US tariff outlook and see opportunity to respond as necessary through improved agility and flexibility of our sourcing and distribution model," ASOS said in its statement.
For the 26 weeks to March 2, ASOS posted half-year adjusted earnings (EBITDA) of 42.5 million pounds ($56.43 million), higher than the 34 million pounds consensus forecast, and said it was on track for annual earnings to come in at between 130 million pounds to 150 million pounds.
ASOS, which is facing growing competition from Chinese-founded fast fashion giant Shein and Chinese online retailer Temu, in January said it would mothball its US warehouse, meaning most US sales are shipped from Britain in individual packages.
Analysts expect its US business to generate about 300 million pounds of revenue in the current financial year, or about 10% of total sales.