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Adidas Raises 2024 Guidance Again, Citing Good Brand Momentum

An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
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Adidas Raises 2024 Guidance Again, Citing Good Brand Momentum

An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)

Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as it benefits from popularity of its three-striped Samba and Gazelle shoes.

The German sportswear brand raised its forecasts for the third time this year, saying it now expected currency-neutral revenues to increase by around 10% this year, having previously forecast a high single-digit rate.

Adidas also raised its profit forecast for the year to 1.2 billion euros ($1.31 billion) from 1 billion euros.

Over the third quarter, Adidas revenue grew 7% to 6.438 billion euros, slightly above analysts' estimates of 6.416 billion euros.

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Spain's Top Fashion Retailers to Launch Trial to Collect Clothes Waste in 2025

A street performer dressed as a bear stands outside a Primark store in Madrid, Spain, October 2, 2024. REUTERS/Susana Vera
A street performer dressed as a bear stands outside a Primark store in Madrid, Spain, October 2, 2024. REUTERS/Susana Vera
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Spain's Top Fashion Retailers to Launch Trial to Collect Clothes Waste in 2025

A street performer dressed as a bear stands outside a Primark store in Madrid, Spain, October 2, 2024. REUTERS/Susana Vera
A street performer dressed as a bear stands outside a Primark store in Madrid, Spain, October 2, 2024. REUTERS/Susana Vera

Spain's largest fashion companies will start collecting discarded clothes from April next year as part of a voluntary pilot scheme to manage textile waste that anticipates EU regulations expected to come into force in 2026.
Zara owner Inditex, H&M, Decathlon, Ikea and Primark are among 10 brands that will participate in a trial that will separate textiles and shoes from other waste collection so they can be reused or recycled, according to organizers of the project, dubbed Re-viste.
Spain is awaiting final approval of new EU regulations that will require member states to separate textiles from other waste before it issues rules to fashion companies, which will meet the cost of managing the textile waste, Marta Gomez, director of quality and environmental evaluation at the ministry of energy transition, told fashion leaders at an event in Madrid.
The EU regulations won't come into force before 2026 as authorities will give companies at least a year to adapt, government officials and fashion industry sources said.
"The regulations show us the way, but we have decided not to wait to comply with the legal requirements," said Andres Fernandez, president of Re-viste and head of sustainability at retailer Mango, which is also part of the trial.
The rules will mean that companies that sell more clothes and shoes are likely to have to pay more for managing the waste, Reuters reported.
In Spain, just 12% of used clothes are collected separately and 88% end up in landfill, according to official data. Each resident in Spain discards 20 kilos of clothes per year compared to an average of seven kilos in Europe, authorities say.
During the year-long trial, Re-viste plans to set up dozens of containers in churches, stores, shopping centers and streets to collect the waste in bags and take it to plants for sorting.
Once the legislation comes into force, fashion companies estimate that Spain will need one textile waste container for every 1,200 residents.