Under Armour Raises Annual Profit Forecast on Cost-savings Plan

FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo
FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo
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Under Armour Raises Annual Profit Forecast on Cost-savings Plan

FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo
FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo

Sportswear maker Under Armour raised its annual profit forecast on Thursday, betting on its cost-saving strategy and efforts to sell more clothing and shoes at full price.

Shares of the company rose 6.3% in premarket trading.

Following several quarters of poor results, Under Armour founder Kevin Plank returned as CEO to reset the business and has been reducing headcount and cutting down on inventory of some products.

The company is also aiming to cut back on promotions and sell apparel and footwear at full prices.
It now expects annual adjusted per-share profit of between 24 cents and 27 cents, compared with its prior forecast of 19 cents to 21 cents.



AlUla Shines at ‘Christian Dior: Designer of Dreams’ Exhibition

The exhibition features a dedicated artistic section inspired by the allure of AlUla. SPA
The exhibition features a dedicated artistic section inspired by the allure of AlUla. SPA
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AlUla Shines at ‘Christian Dior: Designer of Dreams’ Exhibition

The exhibition features a dedicated artistic section inspired by the allure of AlUla. SPA
The exhibition features a dedicated artistic section inspired by the allure of AlUla. SPA

As part of Riyadh Season 2024, the Christian Dior: Designer of Dreams Exhibition, hosted at the Saudi National Museum in Riyadh, celebrates the beauty of AlUla, the historical and natural treasure in the Madinah Region.
The exhibition features a dedicated artistic section inspired by the allure of AlUla, showcasing innovative designs that capture the sunlight illuminating the golden desert sands. The immersive display blends the legacy of the past with nature's authenticity and the elegance of modernity.
Visitors can experience a visual journey that highlights the harmony between the heritage of AlUla and the iconic designs of the House of Dior, offering a unique artistic perspective. The exhibition also underscores AlUla's influence in inspiring global designers and presenting Saudi Arabia's natural beauty and rich culture to the world.