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Under Armour Raises Annual Profit Forecast on Cost-savings Plan

FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo
FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo
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Under Armour Raises Annual Profit Forecast on Cost-savings Plan

FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo
FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo

Sportswear maker Under Armour raised its annual profit forecast on Thursday, betting on its cost-saving strategy and efforts to sell more clothing and shoes at full price.

Shares of the company rose 6.3% in premarket trading.

Following several quarters of poor results, Under Armour founder Kevin Plank returned as CEO to reset the business and has been reducing headcount and cutting down on inventory of some products.

The company is also aiming to cut back on promotions and sell apparel and footwear at full prices.
It now expects annual adjusted per-share profit of between 24 cents and 27 cents, compared with its prior forecast of 19 cents to 21 cents.

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Shein, Temu Gear Up for 2026 UK Trial over Copyright and Competition Claims

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo
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Shein, Temu Gear Up for 2026 UK Trial over Copyright and Competition Claims

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo

Online fast-fashion platforms Shein and Temu are gearing up for a 2026 trial at London's High Court, with the rivals trading allegations of copyright infringement and anti-competitive behavior in competing lawsuits.
Shein sued Temu in Britain last year, accusing Whaleco UK Limited – whose ultimate parent is Temu's owner PDD Holdings – of breach of copyright in relation to photos of some products available on the Temu platform.
Temu hit back with a counterclaim in February, accusing Shein of breaking British competition law by tying suppliers of fast-fashion products to exclusive agreements, a claim it values at 4.2 million pounds ($5.5 million) and which Shein denies.
Temu's lawyers said in court documents for a preliminary hearing on Tuesday that Shein is "flooding Temu with unwarranted notices of copyright infringement, disrupting the sale of products".
Their cases at London's High Court are expected to come to trial towards the end of 2026, Shein's lawyers said in court documents.
The London lawsuit is one leg of a global legal battle between the two rivals. Temu sued Shein in the US in December, with Shein filing its own case against Temu in August.
Both Shein and Temu have rapidly expanded in international markets with low-cost clothing, accessories and gadgets, though they have come under increased scrutiny.
Shein has faced questions over its treatment of workers and environmental record, particularly ahead of a potential London listing. It has previously said it is committed to respecting human rights and has a zero-tolerance policy for forced labor.
Temu, meanwhile, is facing an investigation from the European Commission over whether it may have breached rules aimed at preventing the sale of illegal products. Temu has said it will cooperate with regulators.