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Saudi Fashion Commission, Kering Start Screening for 'Kering Generation Award X Saudi Arabia' Winners

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo
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Saudi Fashion Commission, Kering Start Screening for 'Kering Generation Award X Saudi Arabia' Winners

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo

The Fashion Commission and luxury group Kering have launched the selection process for winners of the "Kering Generation Award X Saudi Arabia," a collaborative initiative aimed at training and supporting twenty innovative startups that are making a significant impact in the fashion industry.
The partnership focuses on emphasizing sustainable practices, exploring innovative startups within the fashion and commodities sectors, and establishing award criteria, selection procedures, and development programs for participants.
The application process began in November 2024, inviting startups to submit their applications and embark on a journey toward promoting sustainability. Over 100 startups applied for the program, and 20 were selected to participate in a three-day training camp in Riyadh. The program featured workshops that concentrated on the development of key performance indicators and goal setting, as well as pitching skills.
On January 14, the shortlist of 20 startups convened in Riyadh for the final presentation session, where each applicant was evaluated according to the three key criteria: customer engagement, circular economy, and water protection.
Following the presentation, the evaluation process commenced to select the top 10 proposals, which the jury will assess based on innovation, relevance to the topic, connection to fashion, and potential impact on nature and society.
The awards ceremony for the "Kering Generation Award X Saudi Arabia" is scheduled for January 27 in Riyadh; the top three winning startups will be announced.
Winners will have the opportunity to participate in a week-long trip to Paris for exclusive mentoring with Kering's sustainability teams and present their innovations at the ChangeNOW Summit 2025.
Fashion Commission CEO Burak Cakmak said that sustainability is central to the Fashion Commission's vision for the industry's future.
He added that the Kering Generation Award X Saudi Arabia aims to showcase and support startups that are fostering significant innovation in circular fashion and environmental stewardship.
Cakmak said the initiative demonstrates the commission’s commitment to advancing solutions that tackle current challenges while paving the way for a more sustainable future in fashion.

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UK's JD Sports Warns on Profit in 'Challenging' Market

A logo is seen outside the newly renovated JD Sports store at Westfield Stratford City in London, Britain, July 30, 2024. REUTERS/Hollie Adams/File Photo
A logo is seen outside the newly renovated JD Sports store at Westfield Stratford City in London, Britain, July 30, 2024. REUTERS/Hollie Adams/File Photo
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UK's JD Sports Warns on Profit in 'Challenging' Market

A logo is seen outside the newly renovated JD Sports store at Westfield Stratford City in London, Britain, July 30, 2024. REUTERS/Hollie Adams/File Photo
A logo is seen outside the newly renovated JD Sports store at Westfield Stratford City in London, Britain, July 30, 2024. REUTERS/Hollie Adams/File Photo

British sportswear retailer JD Sports Fashion downgraded its profit forecast after weaker trading in Britain and the United States and promotional activity at competitors hurt sales, and it warned the outlook was "cautious".
Shares in JD plunged 12% in early deals to a near five-year low of 84 pence, Reuters reported.
JD Sports, which has over 4,500 stores globally, said underlying revenue fell 1.5% in November and December in what it called a "challenging and volatile market".
It cut its profit forecast by as much as 40 million pounds ($48.9 million), or 4%.
The stock had already lost 27% of its value in the last three months on worries about consumer spending and amid a downturn in demand for Nike products, which account for about 45% of JD's sales.
"Market headwinds were higher than we anticipated," Chief Executive Régis Schultz said in a statement on Tuesday. "With these trading conditions expected to continue, we are taking a cautious view of the new financial year."
Peel Hunt analysts said JD's strategy of not discounting to match competitors was the right one.
"The long-term strategy is correct, and JD will continue to lead the market, but we must rein in short-term hopes," they said, adding that JD will benefit from any recovery at Nike.
Nike has warned its turnaround will be a slog after it lost ground in recent years to rivals, including Roger Federer-backed On and Deckers' Hoka, which have lured consumers with fresher and more innovative styles.
JD said while trading during December was stronger, November dragged, and for the 12 months to the beginning of February it expected pretax profit before adjusted items to come in between 915 million and 935 million pounds.
Its previous lower end of guidance had been 955 million pounds. It made 917.2 million pounds in its 2023/24 year.