Prada Offers Savage, Instinctive Menswear during Milan Fashion Week

 A model walks the runway during the Prada collection show at Milan's Fashion Week Men's Fall / Winter 2025-2026 in Milan, Italy, on January 19, 2025 (AFP)
A model walks the runway during the Prada collection show at Milan's Fashion Week Men's Fall / Winter 2025-2026 in Milan, Italy, on January 19, 2025 (AFP)
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Prada Offers Savage, Instinctive Menswear during Milan Fashion Week

 A model walks the runway during the Prada collection show at Milan's Fashion Week Men's Fall / Winter 2025-2026 in Milan, Italy, on January 19, 2025 (AFP)
A model walks the runway during the Prada collection show at Milan's Fashion Week Men's Fall / Winter 2025-2026 in Milan, Italy, on January 19, 2025 (AFP)

Miuccia Prada and her co-creative director Raf Simons described the latest Prada menswear collaboration unveiled during Milan Fashion Week on Sunday as raw and cinematic.

While the Milan Fall-Winter 2025-2026 runway was full of faux fur collars, Prada went the usual step beyond and created primitive detailing in shearling that looked almost torn from the beast and set askew on outerwear lapels, or patchworked into garments.

“Maybe, it reads as savage, primitive cavemen. I think that our aim was to make it feel warm and human and instinctive, but also kind of beautifully domestic in a way,” Simons said backstage.

Collection hallmarks Cinematic references were broad and not specific to any film, director or even character type, Simons said. Western touches included scuffed cowboy boots and knitwear mimicking a wrangler’s shirt - without creating characters or caricatures.

The silhouette mixed skinny trousers, often in bright rock-and-roll satin, with more ample volumes like pajama tops or slightly ratty sweaters. Suits required no shirts, as the designers advocated instinctive dressing.

One look seemed to distill the collection to its boyish essence: Straight leg jeans with a knit top featuring striped detailing, worn with floral-stamped cowboy boots.

Fashion as meaning

The designers said the collection was meant to offer hope in difficult times, proffering humanity as a form of resistance to whatever may be oppressing.

“It’s a bit of an answer to what of course is happening. We have to resist with our instinct, with our humanity, with our passion, with our romance,” Prada said backstage. Good work, she said, is also a form of resistance.

The message contained in the collection “has to be optimistic by definition and in principle,” Prada said.

The Setting The ever-transforming showroom inside the Prada Foundation’s Deposito contemporary art space was sheathed in Art Noveau carpet, and the runway was set on raised metal scaffolding. Simons said it represented contrasts, decoration and a work-in-progress.

Star power Prada's front row hailed from across the globe and disciplines, including British actor and musician William Gao, arriving with British musician Olivia Hardy, US actor Keith Powers, South Korean actress Kim Tae-ri, Chinese table tennis player Ma Long and British actor Louis Patridge. A crowd of fans waited just beyond a barricade to cheer them all.



Saudi Fashion Commission, Kering Start Screening for 'Kering Generation Award X Saudi Arabia' Winners

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo
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Saudi Fashion Commission, Kering Start Screening for 'Kering Generation Award X Saudi Arabia' Winners

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo

The Fashion Commission and luxury group Kering have launched the selection process for winners of the "Kering Generation Award X Saudi Arabia," a collaborative initiative aimed at training and supporting twenty innovative startups that are making a significant impact in the fashion industry.
The partnership focuses on emphasizing sustainable practices, exploring innovative startups within the fashion and commodities sectors, and establishing award criteria, selection procedures, and development programs for participants.
The application process began in November 2024, inviting startups to submit their applications and embark on a journey toward promoting sustainability. Over 100 startups applied for the program, and 20 were selected to participate in a three-day training camp in Riyadh. The program featured workshops that concentrated on the development of key performance indicators and goal setting, as well as pitching skills.
On January 14, the shortlist of 20 startups convened in Riyadh for the final presentation session, where each applicant was evaluated according to the three key criteria: customer engagement, circular economy, and water protection.
Following the presentation, the evaluation process commenced to select the top 10 proposals, which the jury will assess based on innovation, relevance to the topic, connection to fashion, and potential impact on nature and society.
The awards ceremony for the "Kering Generation Award X Saudi Arabia" is scheduled for January 27 in Riyadh; the top three winning startups will be announced.
Winners will have the opportunity to participate in a week-long trip to Paris for exclusive mentoring with Kering's sustainability teams and present their innovations at the ChangeNOW Summit 2025.
Fashion Commission CEO Burak Cakmak said that sustainability is central to the Fashion Commission's vision for the industry's future.
He added that the Kering Generation Award X Saudi Arabia aims to showcase and support startups that are fostering significant innovation in circular fashion and environmental stewardship.
Cakmak said the initiative demonstrates the commission’s commitment to advancing solutions that tackle current challenges while paving the way for a more sustainable future in fashion.