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Adidas Reports Fourth-Quarter Sales and Profitability Gains

An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
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Adidas Reports Fourth-Quarter Sales and Profitability Gains

An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)

Adidas reported what it said were better than expected preliminary fourth-quarter results on Tuesday, with strong sales and profitability for the important holiday shopping period.

The German sports equipment and apparel company said revenue was up 19% year on year in currency neutral terms while its gross margin increased by 5.2 percentage points to 49.8%.

Adidas reported sales of 5.956 billion euros ($6.2 billion) for the quarter, up from 4.812 billion a year ago.

For the full year, Adidas said revenue was up 12% in currency-neutral terms, hitting 23.683 billion euros ($24.7 billion). Profitability improved with the gross margin rising by 3.3 percentage points to 50.8%.

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Fashion

Emporio Armani Collection Captivates with Textures, Softness at Milan Fashion Week

Models present creations by Emporio Armani during the Milan Fashion Week, in Milan, Italy, 18 January 2025. The Fall/Winter 2025/2026 collections are presented from 17 to 21 January 2025. EPA/MATTEO CORNER
Models present creations by Emporio Armani during the Milan Fashion Week, in Milan, Italy, 18 January 2025. The Fall/Winter 2025/2026 collections are presented from 17 to 21 January 2025. EPA/MATTEO CORNER
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Emporio Armani Collection Captivates with Textures, Softness at Milan Fashion Week

Models present creations by Emporio Armani during the Milan Fashion Week, in Milan, Italy, 18 January 2025. The Fall/Winter 2025/2026 collections are presented from 17 to 21 January 2025. EPA/MATTEO CORNER
Models present creations by Emporio Armani during the Milan Fashion Week, in Milan, Italy, 18 January 2025. The Fall/Winter 2025/2026 collections are presented from 17 to 21 January 2025. EPA/MATTEO CORNER

Giorgio Armani kept his youth game sharp with an Emporio Armani menswear collection presented during Milan Fashion Week on Saturday that was all about texture and glistening surfaces.
Titled “Seductive,” the 90-year-old designer’s Fall-Winter 2025-2026 collection for youthful dressers invited the touch: velvet three-piece suits decorated with delicate watch chains, fine ribbed lurex knitwear, luxurious corduroy pants that puddled around lug sole shoes.
Urban outerwear included belted trenches, sleek, oversized leather coats with deep slits for big steppers and long fake furs. Silken scarves were knotted like a tie, for a tromp l’oeil wave beneath blazers.
The runway show in Armani’s theater opened and closed with a soundtrack of blowing wind, beckoning cold, perhaps as a hex against global warming. Mountaineers toting climbing gear and decked out in color-block parkas in shades of purple, pink, olive and brown opened the show. An urban couple dressed for a party and bundled against the elements closed it.
Armani, dressed in his trademark navy blue, took a bow for the fashion crowd, then posed with models before greeting VIPs, including US actor Toby Wallace, Chinese actor and singer Zeng Shunxi, and model Lennon Gallagher.
Trend Watch: Faux fur collars. Body-con fine knits that glisten. Cap of all sorts, but especially a neat leather beanie.