Burberry’s Quarterly Sales Fall Less Than Expected 

A man carries a Burberry shopping bag on New Bond Street in London, Britain, July 15, 2024. (Reuters) 
A man carries a Burberry shopping bag on New Bond Street in London, Britain, July 15, 2024. (Reuters) 
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Burberry’s Quarterly Sales Fall Less Than Expected 

A man carries a Burberry shopping bag on New Bond Street in London, Britain, July 15, 2024. (Reuters) 
A man carries a Burberry shopping bag on New Bond Street in London, Britain, July 15, 2024. (Reuters) 

British luxury brand Burberry reported a smaller than expected 4% drop in quarterly comparable store sales on Friday, helped by stronger festive demand in the United States.

Analysts had expected a 12% decline in comparable sales for the company's third quarter to end-December.

Burberry said it was now more likely that it would avoid a full-year operating loss. It reported an adjusted operating loss of 41 million pounds ($51 million) in the first half.

Third-quarter sales in the Americas rose 4%, and Burberry said New York in particular performed well. Asia Pacific continued to lag, with sales down 9% and mainland China down 7%.



Adidas Reports Fourth-Quarter Sales and Profitability Gains

An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
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Adidas Reports Fourth-Quarter Sales and Profitability Gains

An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)

Adidas reported what it said were better than expected preliminary fourth-quarter results on Tuesday, with strong sales and profitability for the important holiday shopping period.

The German sports equipment and apparel company said revenue was up 19% year on year in currency neutral terms while its gross margin increased by 5.2 percentage points to 49.8%.

Adidas reported sales of 5.956 billion euros ($6.2 billion) for the quarter, up from 4.812 billion a year ago.

For the full year, Adidas said revenue was up 12% in currency-neutral terms, hitting 23.683 billion euros ($24.7 billion). Profitability improved with the gross margin rising by 3.3 percentage points to 50.8%.